ANIKA ASPELING
Insights Analyst Executive
Western Cape
Summary
I am hard working and take pride in my work. My attention to detail, neatness and creativity allows me to fulfill my function in the best possible manner. Being flexible enables me to work well under pressure. I possess excellent communication skills and can work both independently and within a team. My loyalty is to the Organization for which I work while I try to assist colleagues and clients wherever possible. I enjoy working with people and am eager to learn and be trained further. I believe that when given the opportunity I will be an asset to any company.
Overview
8
8
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Insights Analyst Executive (TESCO)
Dunnhumby SA
Cape Town
05.2024 - Current
- Performing statistical analysis, trend analysis, segmentation, and predictive modeling to identify patterns and key insights from the data
- Creating compelling data visualizations to effectively communicate complex insights to different levels of stakeholders
- Analyzing customer data to understand their needs, behaviors, and motivations to inform marketing strategies and customer experience improvements
- Studying market trends, competitor activity, and industry dynamics to identify potential opportunities and risks
- Transforming data insights into actionable recommendations to guide business decision-making .
- Working closely with cross-functional teams like marketing, sales, product development, and operations to understand their needs and apply data-driven insights
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Customer Marketing Manager
Clover
Roodepoort
09.2023 - 04.2024
- Develop marketing strategies: Create plans to increase customer engagement, loyalty, and retention
- Oversee the creation, execution, and calendar of marketing campaigns
- Working with sales, customer success, and product teams to create targeted campaigns
- Analyzing category and brand performance, including competitive benchmarking
- Manage budgets and resources, including proposing optimal budgets for categories and brands
- Contribute to product development and new product launches
- Stay up-to-date with industry trends and competitor activities
- Foster a culture of creativity and innovation within the marketing team
Commercial Data Analyst
Clover
Roodepoort
01.2021 - 08.2023
- Analyzing and capturing promotional data
- Predicting business trends and customer behavior
- Presenting technical reports based on the collection, analysis, and interpretation of data
- Using statistical tools to interpret data sets
- (COGNOS, Morpheus etc.)
- Building Dashboards
- Updating and maintaining reports for business use
Key Accounts Manager
Genso Investments
Randburg
06.2020 - 12.2020
- Lead sourcing
- Setting up meetings with potential clients
- Managing contracts
- Quotations
- Site visits and assessments
- Problem solving
Front Desk Assistant
Dr J Leipoldt Life Wilgers Hospital
Pretoria
01.2020 - 06.2020
- Type out Theatre lists and surgeries also get order and admitting times for patient’s surgeries and book Anesthetic doctor for surgery days and Theatre list
- Phone and inform patient what time to be at the Hospital for admitting
- Email theatre list for patient’s surgeries to Theatre, Hospital pre- admissions, Anesthetic doctors
- Sent letters and reports to refer Doctors
- Assist with Quotations for cash and medical aid patient for their surgeries
- Book appointments, operations, and post ops in Doctor’s dairies
- Answering phone calls
- Lab forms and all other queries
- Book theatre and beds in wards for emergency patients
- Assist with ICD 10 codes and procedure codes for Medical aids and surgeries
- Open new files for first time patients
- Updating patients details on system
Au Pair
Au Pair in America
Denver
12.2017 - 12.2019
High School Sport Administrative Assistant
Oranje Meisies High School
Bloemfontein
01.2017 - 11.2017
- Planning of Sports events and tournaments
- Conditioning program planning
Education
Grade 12 -
Monument High School
Krugersdorp 01.2008 - 01.2012
B.A - Human Movement Science
University of The Free State
Bloemfontein 01.2013 - 01.2017
Sport Science Honours Degree -
University of The Free State
Bloemfontein 01.2017 - 01.2017
TEFL Certificate -
TEFLEN Training College
Roodepoort 03.2020 - 06.2020
Business Data Analytics – Short Course -
University of Cape Town
Cape Town 06.2022 - 09.2022
Skills
- MS Office
- Sage CRM
- COGNOS
- Morpheus
- Spar Insights
- Excel
- Nielsen
- Assortment
- Planogram
- PNP Portal
- Powerpoint
- Tableau
Personal Information
- ID Number: 9412300052089
- Age: 30
- Date of Birth: 12/30/94
- Gender: Female
- Nationality: South African
- Marital Status: Married
References
2017 - Oranje Meisies High School
High School Sport Administrative Assistant Reference:
Niel Theart (051) 447 4681 2017 – 2019- Au Pair in America
2020 - Dr J Leipoldt Life Wilgers Hospital
Assistant Front desk
Reference: Chane Botha (012) 807 6185
2021 – Genso Investments
Key Accounts Manager
Reference: Esme Nel (082) 793 2306
2021-2022 – Clover
Commercial Data Analyst
Reference: Werner Wagenaar (076)112 0744
2023 – Clover
Customer Marketing Manager
Reference: Laura Olivier (071)8719282
2024-2025 – Dunnhumby
Insights Analyst Executive (TESCO)
Reference: Dreyer Schoeman (079)6291336
Timeline
Insights Analyst Executive (TESCO)
Dunnhumby SA
05.2024 - Current
Customer Marketing Manager
Clover
09.2023 - 04.2024
Business Data Analytics – Short Course -
University of Cape Town
06.2022 - 09.2022
Commercial Data Analyst
Clover
01.2021 - 08.2023
Key Accounts Manager
Genso Investments
06.2020 - 12.2020
TEFL Certificate -
TEFLEN Training College
03.2020 - 06.2020
Front Desk Assistant
Dr J Leipoldt Life Wilgers Hospital
01.2020 - 06.2020
Au Pair
Au Pair in America
12.2017 - 12.2019
Sport Science Honours Degree -
University of The Free State
01.2017 - 01.2017
High School Sport Administrative Assistant
Oranje Meisies High School
01.2017 - 11.2017
B.A - Human Movement Science
University of The Free State
01.2013 - 01.2017
Grade 12 -
Monument High School
01.2008 - 01.2012
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