Anca Moolman

Job Purpose:

To create value for clients through driving actionable recommendations from our tools.

To deliver best in class insights using the breadth of our tools and the best of our data visualization abilities. Utilize the full suite of tools invested in which demonstrate measurable customer-first value creation, supports collaboration between the retailer and the supplier and provides opportunities for growth in market. Standardize approaches and create new project topics to maximize client experience and dunnhumby efficiency.

Key accountabilities:

• Utilise our full suite of tools for a dedicated set of CPG clients within an assigned category, including large / strategically important ones. Build strong insights, stories, and projects, demonstrating value and driving enhanced usage and renewal of tools.
• Effectively analyze data and trends to identify key focus areas for clients presently and in future.
• Collaborate with Client Success and Capability counterparts to proactively recommend relevant insights for CPGs and optimize projects accordingly.
• Accountable for workplan delivery for your categories ensuring efficient, effective delivery against it and measurable value creation reporting.
• Liaise with clients through supporting presentation of insights and scoping relevant project briefs.
• Leading Fresh Insights and team responsible for their deliveries.
• Focus on standardisation efforts and introduction of new, high-value project topics to drive client experience and efficiency.
• Support Insight Analyst Manager to champion and drive best practise across your own and wider Insights team.
• Maintain all required skills & complete necessary training and act in line with our values and Code of Business.

• Utilize our full suite of tools for a dedicated set of CPG clients within an assigned category. Build strong insights, stories, and projects, demonstrating value and driving enhanced usage and renewal of tools.
• Effectively analyse data and trends to identify key focus areas for clients presently and in future.
• Collaborate with Client Success counterparts to recommend relevant insights for CPGs and optimize projects accordingly.
• Responsible for workplan delivery for your categories ensuring efficient, effective delivery against it and measurable value creation reporting.
• Liaise with clients through supporting presentation of insights and scoping relevant project briefs.
• Participate in initiatives that create and drive efficient best practices.
• Maintain all required skills & complete necessary training and act in line with our values and Code of Business.

• Leading the Perishables category team in order to deliver an agreed upon workplan for both Shoprite and Suppliers (previously lead the Grocery team)
• Managing supplier accounts by successfully being the middle man between Shoprite Group and the supplier (to drive implementation and Customer focused insights)
• Keeping open communication with buyers in order to ensure all recommendations are implemented timeously
• Analysing data to pin point key opportunities, trends and problem areas in categories (plan/drive category and promotional strategy plans to grow market share, volume, sales, profitability and enhance customer experience)
• Analysing current product ranges to identify products to be delisted or expanded
• Compiling and presenting insightful kick off and national feedback presentations
• Participating in category reviews with both category specialists and suppliers to build strategic plans that offer a customer centric solution
• Assisting suppliers with our dunnhumby tools and giving them guidance to ensure their review presentations are accurate and relevant
• Conducting training session with suppliers on our dunnhumby tools and how to best utilise them
• Tracking implemented recommendations using the dunnhumby tools and consolidating the results into an insightful presentation to share with clients

• Supporting Client Leads & Senior Client Leads in delivering excellent service to clients within the Liquor and Beverages team
• Analysing data to pin point key opportunities, trends and problem areas in categories
  Compiling insightful kick off and national feedback presentations
• Participating in category reviews with both category specialists and suppliers to build strategic plans that offer a customer centric solution
• Assisting suppliers with our dunnhumby tools and giving them guidance to ensure their review presentations are accurate and relevant
• Conducting training session with suppliers on our dunnhumby tools and how to best utilise them
• Tracking implemented recommendations using the dunnhumby tools and consolidating the results into an insightful presentation to share with clients
• Analysing current product ranges to identify products to be delisted or expanded

Job Purpose:

As a Senior Account Executive I serve a link between between clients and the agency and is responsible for the coordination of advertising / marketing campaigns and communicatong clearly to all those involved. As the Senior Account Executive I must understand the clients’ needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. In my role I also manage administrative and campaign work and ensure that advertising / marketing projects are completed on time and whitin budget and is also responsible for the management, coordination and mentoring of Junior Account Executives.

Key accountabilities:

• Develop and maintain professional relationships with Clients/ Potential Clients by meeting and identifying their advertising requirements
• Liaise with the different business units within the company to devise advertising campaigns that meets the clients brief
• Co-ordinate Advertising Campaigns and communicate clearly to all involved
• Co-ordinate the production process with in-house teams
• Make sure work is completed on time and within Budget
• Generate fresh, saleable ideas
• Contribute to the writing of insightful, single-minded briefs
• Take and write comprehensive briefs
• Advise on, liaise with and action the client's ongoing marketing and advertising requirements
• Manage the effective coordination and administration of a share of the business/ campaigns
• Prepare relevant reports and job briefs/ amendments
• Organise regular internal and external client meetings
• Assist with budget control across all accounts
• Assist with compiling client competitor information and activity
• Work with the creative and strategy teams to produce presentation material
• Assist with conference/ Events/ Expo/ Sponsorship requirements
• Deliver POS / Ticketing campaigns
• Coordinate expo’s/events/conferencing and branding initiatives
• Execute ad-hoc jobs, as and when required
• Oversee all above the line jobs

• Managing and co-ordinating of weekly / monthly TVC’s and Radio commercials (booking schedules, sending out Call Sheets, brief in TV/Radio lines, get approval, booking crew, recordings etc.)
• Managing the effective co-ordination and administration of an Advertising/Marketing campaign (TVC/Radio/POS).
  Implementation of client briefs (TVC/Radio/POS/Ad Hoc).
• Organise internal and external client meetings.
  Co-ordinating Conferences and Sponsorship Events (PMA, Wines2Whales, Rugby 10’s, Rugby 7’s etc.).
• Budget control to update the cost sheets, track expenses against budgets and collate invoices (TVC/Radio/POS/Ad Hoc).
• Monthly invoicing of Brand Department.
  Putting together presentation material for advertising and marketing campaigns.
• Ensure printing & distribution runs smoothly by supplying detailed purchase order, contact numbers and distribution lists and quantities for all POS campaigns.
• Gathering and processing data.
• Interpreting, analysing and reporting information.
• Tracking and following-up on the production process with in-house teams.
• Liaising with different business units (Design Studio, Traffic, Finance).
• Prepare relevant reports and job briefs/amendments.

Filing briefs and project documentation.
All ad hoc jobs.

• Campaign Management
• Compile Reports
• Campaign Financials
• Support to Sales
• Market Research to compile insightful feedback reports
• Book all campaigns within 24 hours of the contract being approved
• Load / pull booked store lists and send to client
• Ensure campaign job cards are updated at all times
• Ensure installation instructions are correct and ready for the following week
• Be fully prepared for the traffic meeting and that all campaign updates are correct
• Chase campaign elements as per SOP
• Keep the relevant Business Units and Account
• Managers updated on the status of the various campaigns in real time.
• Compile Final Feedback Reports at the end of each campaign
• Collect all item codes prior to starting a Feedback Report
• Compile Photo Presentations / weekly Feedback
• Reports in the first week of each campaign
• Compile Client Reports in the second week of each campaign
• Compile Campaign How To’s for new installations when necessary
• Compile a data pack before each Brand Activation Campaign
• Set up contracts and send for approval upon receipt of signed contract
• All contracts for the next month to be handed in by the 25th of each month for invoicing
• Purchase / Delivery Order document must be kept updated at all times
• Invoice breakdowns must be compiled when contracts are split multiple months
• Ensure all Media Quotes are correct and match the contracts
• Ensure Sales Updates are kept updated at all times
• Ensure all Brand Activation suppliers are paid
• Update the Financial Summary with contract and quote amounts
• Attend to Account Managers queries within 2 hours
  Send daily / weekly campaign updates to the Account Managers
• Pull availability on clients preferred stores as requested
• Pull Top Stores as requested
  Liaise with different business units