Andre von Below
Digital Innovation Strategist
Durbanville
Summary
Highly skilled Digital Marketing Strategist with over 7 years of experience in full-stack digital marketing, specializing in product launches, funnel and automation creation, course creation, and innovation. Proficient in conceptualizing and executing comprehensive marketing strategies for online courses, SaaS products, and various industries including real estate and finance. Adept at leading teams, optimizing campaigns through data analysis, and driving growth through innovative marketing solutions. Seeking to leverage my expertise to drive online course sales and contribute to the success of a forward-thinking organization.
Overview
9
9
years of professional experience
1
1
year of post-secondary education
3
3
Certifications
Work History
Digital Strategist & Managing Director
DNA Super Systems
1 2019 - Current
- Led the development and launch of DNA Super Systems, a SaaS product offering comprehensive marketing solutions
- Created and marketed online courses such as the Ultimate Course Creator and the Stack Challenge, achieving a 10x return on a R20,000 marketing spend
- Specialized in funnel creation and marketing automation to enhance lead generation and conversion rates
- Managed a team of junior digital marketers and designers, providing guidance and support
- Executed full-stack marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn, and TikTok
- Managed monthly advertising budgets exceeding R30,000, generating thousands of high-quality leads.
Digital Strategist (Contractor)
AMX Studio
01.2022 - Current
- Provided digital marketing strategies for corporate clients, particularly in the real estate sector
- Executed comprehensive marketing campaigns, including website development and social media advertising
- Analyzed campaign performance using Google Analytics and other tools to optimize for maximum ROI
- Collaborated with cross-functional teams to enhance marketing efforts and client satisfaction.
Freelance Digital Marketer
01.2016 - Current
- Secured and retained International Tire News Magazine as a long-term client
- Provided services including Google Ads, Facebook Marketing, and system development
- Offered comprehensive digital marketing solutions to various clients across different industries
- Specialized in WordPress development and implementing diverse marketing techniques.
Affiliate & Marketing Specialist
DNA Superheroes
01.2019 - 01.2022
- Played a key role in launching online challenges and courses focused on purpose and gift development
- Managed lead nurturing processes and funnels, contributing to successful product launches
- Created products and offers on-the-fly during live events, adapting strategies in real-time to maximize sales.
Director & Chief Marketing Officer
Stuff Network
01.2016 - 01.2019
- Co-founded the company, focusing on marketing for financial advisors and institutions
- Developed websites and managed end-to-end marketing campaigns including SEO, PPC, and email marketing
- Established affiliate marketing processes, creating additional revenue streams for clients
- Built and managed relationships with affiliates to expand market reach.
Education
BBA - Education
North-West University (NWU), Potchefstroom Campus
NWU - Pukke 04.2005 - 01.2006
High School Diploma - undefined
Hartswater High School
01.2004 - 01.2004
Skills
Full Stack Digital Marketing
Funnel & Automation Creation
Course Creation & Innovation
Marketing Automation
Social Media Advertising
Content Creation & Copywriting
Data Analysis & Optimization
Leadership & Collaboration
E-commerce strategy
Gap analysis
Strategic Planning
CRM Management and Pipeline Automation
Certification
Copywriting Mastery Course - Sean Vosler
Languages
English
Afrikaans
References
Available upon request. Notable reference: Juan Nel, Director, AIMEX Studios
Additionalinformation
Available between 2 pm to 7 pm SAST for team meetings and collaboration with international teams., Comfortable with a hybrid work model, including working from a co-working space and remotely., Equipped with a reliable, high-speed internet connection (200 Mbps up and down). Backup power solutions in place to mitigate loadshedding impacts., Enthusiastic about joining a forward-thinking international company. Motivated by the opportunity to apply extensive experience in digital marketing to drive online course sales., Passionate about staying updated with the latest marketing trends and technologies. Regularly explores new tools and strategies to enhance marketing efficiency and automation.
Timeline
Digital Strategist (Contractor)
AMX Studio
01.2022 - Current
Affiliate & Marketing Specialist
DNA Superheroes
01.2019 - 01.2022
Freelance Digital Marketer
01.2016 - Current
Director & Chief Marketing Officer
Stuff Network
01.2016 - 01.2019
BBA - Education
North-West University (NWU), Potchefstroom Campus
04.2005 - 01.2006
High School Diploma - undefined
Hartswater High School
01.2004 - 01.2004
Digital Strategist & Managing Director
DNA Super Systems
1 2019 - Current
Copywriting Mastery Course - Sean Vosler
Digital Marketing Courses - Peng Joon
Various Udemy Certifications - Digital Marketing and Strategy
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