Summary
Overview
Work History
Education
Skills
Additional Information
Software
Timeline
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Andre La Cock

Andre La Cock

General Manager
Hartbeespoort,NW

Summary

Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.

Overview

17
17
years of professional experience
12
12
years of post-secondary education
2
2
Languages

Work History

General Manager

Lion & Safari Park
Broederstroom, NW
12.2018 - Current
  • Managed total staff compliment of 250 employees.
  • Developing and executing business strategies to achieve short and long-term goals
  • Board reporting, providing market insights and strategic advice
  • Developing and implementing business plans to improve cost-efficiency
  • Maintaining positive and trust-based relations with business partners, shareholders, operators and authorities
  • Overseeing business operations, financial performance, investments and ventures
  • Supervising, guiding, and delegating executives in their duties
  • Ensuring company policies and legal guidelines are clearly communicated
  • Assessing, managing, and resolving problematic developments and situations
  • Research and implement new initiatives to drive revenue, reducing operating costs while maintain quality services that are competitive, all while delivery excellent customer support
  • Continuous monitoring of annual budget and ensure that revenue/sales targets are met.
  • Manage and report on effective implementation of marketing strategies to maintain market relevance and promote products and services to increase sales
  • Manage key personnel, clients and tour operators.

Marketing and Sales Manager

Lion & Safari Park
Broederstroom, NW
01.2015 - 12.2018
  • Managed sales promotions and marketing strategies on major social media sites.
  • Brand architecture and corporate ID for new facility
  • Brand identification and implementation on site (signage etc.)
  • Design and develop all marketing material
  • Identify and select appropriate marketing channels
  • Design and prepare marketing framework for launch strategy
  • Website and Social media design and implementation
  • Customer surveys and analysis
  • Customer relationship management | FIT Guests, Tour Operators and agents
  • Travel show stand design and development
  • Attendance at local and international exhibitions
  • Coordinating appropriate membership (SATSA, PAAZA, LTA, HTA)
  • Preparation, implementation and control of annual marketing plan and budget (R2.5 Million)
  • Guest experience, PR and customer relations
  • Tourism community coordination and liaison
  • Member of Captive Carnivore Working Group (CCWG)
  • Corporate representative for PAAZA (Pan African Association of Zoos and Aquaria)
  • Organized events and product presentations related to national conferences and conventions.
  • Analyzed sales and marketing data for improved strategies.

Sectional Project Manager

Lion & Safari Park
Broederstroom, NW
08.2014 - 07.2016
  • Briefing architects on requirements
  • Site supervision
  • Interior design and décor
  • Sourcing and purchasing of equipment, materials and fittings
  • Site management meetings
  • Budget estimates and control
  • Raw materials stock management
  • Animal enclosure design and construction supervision
  • Define species selection and source
  • Assisting with game relocation and purchasing
  • Furnishing and fittings according to new corporate look and feel
  • Prepared variety of different written communications, reports and documents.

Project Manager (Photographic Centre)

Lion Park
Chartwell, GP
01.2014 - 12.2018
  • Developed and initiated projects, managed costs and monitored performance
  • Concept and system design
  • Hardware and software specifications and research
  • Supply identification and negotiation
  • Installation and system testing
  • Recruiting staff and training
  • Specify standard operating procedures
  • Define sales perimeters and budgets
  • Product purchasing

Production Manager

Q-Photo
Pretoria, GP
02.2011 - 05.2013
  • Assessed manufacturing processes and recommended improvements to increase productivity.
  • Determined suitable crew requirements, scheduled employees and worked with human resources to meet changing production schedules.
  • Resolved issues quickly to maintain productivity goals.
  • Reviewed work for quality and compliance with company standards and design specifications
  • Manage supplies and material inventory
  • Training and recruitment of new staff
  • Provide coaching and development while overseeing quality of work
  • Determine efficiencies in scheduling and production efficiency
  • Establish system improvements and manage changes
  • Enforce and create policies and procedures
  • Launching and development of new products

Education

Diploma - Visual Communication, Photography

Tshwane University of Technology
Pretoria, GP
01.2007 - 01.2010

Certificate - Photography

Damelin
West Rand
01.2005 - 10.2005

High School Diploma -

Hoërskool Noordheuwel
Krugersdorp, GP
01.1999 - 12.2006

Skills

    Business Development

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Additional Information

I currently hold the position of General Manager of the Lion & Safari Park, a company of the Bothongo Group. The printing and photographic experience that had I acquired, led to an opportunity to develop a new Photographic Centre back in 2014 at the Lion Park, today, better known as Lion & Safari Park. The Photographic Centre was an instant success, contributing significantly to the company's revenue. Subsequently, I accepted the position of Marketing and Sales manager. My strengths in coordinating new projects and developments with an inventive mind enabled me to get involved with several other projects during the two-year creation and construction of the new Lion & Safari Park site (R150 million project) such as project management, Interior Design and establishing the new-look and feel with brand management. Today, With the experience and knowledge gained during this time and the project now completed, I look forward to a new challenge preferably in lodge hospitality, eco-tourism development and management. I currently oversee the day to day running of the park with 250 staff members, two restaurants, curio retail centre, photographic centre and daily guided activities. R100mil turnover. I am married to a beautiful woman, our current HR manager at the park who is also extremely capable in the hospitality, administration and client liaison areas. We are currently based near Johannesburg, but we are willing to relocate should a suitable opportunity arise. Sincerely, André La Cock

Software

Photoshop

InDesign

MS Word

MS Excel

MS PowerPoint

Timeline

General Manager

Lion & Safari Park
12.2018 - Current

Marketing and Sales Manager

Lion & Safari Park
01.2015 - 12.2018

Sectional Project Manager

Lion & Safari Park
08.2014 - 07.2016

Project Manager (Photographic Centre)

Lion Park
01.2014 - 12.2018

Production Manager

Q-Photo
02.2011 - 05.2013

Diploma - Visual Communication, Photography

Tshwane University of Technology
01.2007 - 01.2010

Certificate - Photography

Damelin
01.2005 - 10.2005

High School Diploma -

Hoërskool Noordheuwel
01.1999 - 12.2006
Andre La CockGeneral Manager