AKHONA LESEGO MASHIGO
BA Psychology & Anthropology Graduate
Hazeldean
Summary
Dynamic marketing, communications, and behavioral insight professional with a robust background in digital marketing, brand strategy, social media management, and artist development. Expertise in leveraging psychology and anthropology to decode consumer behavior and enhance audience engagement. Highly adaptable to diverse environments, including remote, corporate, and interdisciplinary roles in marketing, research, and human-focused strategy. Proven success in managing campaigns, driving content strategy, and elevating brand visibility across various digital platforms, complemented by entrepreneurial experience in the education and hospitality marketing sectors.
Overview
10
10
years of professional experience
4
4
Languages
Work History
Marketing Manager & Artist Developer
iTolo Music
Hazeldean
01.2024 - 01.2025
- Developed and executed digital promotion campaigns supporting artist visibility and streaming engagement.
- Contributed to artist branding and online presence strategy.
- Managed social media communication and promotional content.
- Supported music release marketing and audience growth initiatives.
- Assisted artists with brand storytelling and career development positioning.
- Managed digital marketing campaigns that contributed to estimated 30-50% growth in social media engagement across promotional periods.
Marketing & Social Media Manager
Mmino Restaurant
Tshwane
01.2022 - 01.2024
- Managed digital marketing and online community engagement.
- Increased online presence and community engagement by 60%.
- Designed promotional campaigns that improved customer interaction and brand awareness.
- Supported event marketing and local brand visibility.
- Maintained consistent content scheduling and social media communication.
- Contributed to customer retention through digital outreach.
Co-Founder & Grade RR Teacher
Sweet Little Bunnies Nest Preschool
Tshwane
01.2019 - 01.2021
- Co-managed business operations and educational programming.
- Implemented early childhood learning activities.
- Supported marketing strategies that assisted learner enrolment.
- Communicated with parents and stakeholders.
- Recruited, interviewed and hired new staff members and developed training materials for employees
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Business operations were discontinued due to COVID-19 economic impact.
Assistant Marketing Runner
Baainar Record Label
Randburg
01.2015 - 01.2018
- Assisted in coordinating promotional campaigns for artists and events.
- Supported publicity logistics and marketing execution.
- Contributed to digital and physical promotion activities.
- Supported promotional campaign for artists and events, contributed 20-40% improvement in campaign visibility during active promotion periods.
Education
BCom - Strategic Marketing Management
University of Pretoria
South AfricaBA - Anthropology & Psychology
University of South Africa
South Africa01-2026
National Senior Certificate - Commerce Subjects
Holy Trinity Secondary School
Winterveldt01-2009
Skills
Digital Marketing Strategy & Campaign Management
Social Media Analytics & Engagement Growth
Brand Positioning & Consumer Behaviour Insight
Content Strategy, Copywriting & Storytelling
Market Research & Audience Segmentation
Remote Collaboration & Project Coordination
Client Communication & Stakeholder Engagement
Psychology-informed Consumer Analysis
Music, Hospitality and Community Brand Marketing
Basic Design Content Creation
Customer relationship management (CRM)
Timeline
Marketing Manager & Artist Developer
iTolo Music
01.2024 - 01.2025
Marketing & Social Media Manager
Mmino Restaurant
01.2022 - 01.2024
Co-Founder & Grade RR Teacher
Sweet Little Bunnies Nest Preschool
01.2019 - 01.2021
Assistant Marketing Runner
Baainar Record Label
01.2015 - 01.2018
BA - Anthropology & Psychology
University of South Africa
BCom - Strategic Marketing Management
University of Pretoria
National Senior Certificate - Commerce Subjects
Holy Trinity Secondary School