Summary
Overview
Work History
Education
Skills
Community Service
Certification
Timeline
Quote
AssistantManager
BOHLALE LERATO MASERA SIBANDA

BOHLALE LERATO MASERA SIBANDA

Project Management | Marketing Communication
Kempton Park

Summary

Versatile and dedicated professional with over a decade of experience in project management, digital marketing, and advertising account management. I have worked with clients across a variety of sectors, supporting entrepreneurs, businesses, and development-focused organisations through thoughtful planning, clear communication, and collaborative execution. My work has involved managing client relationships, coordinating marketing campaigns, and implementing digital strategies that support growth and visibility. I bring a practical, people-centered approach to every project, with a focus on continuous learning, adaptability, and delivering meaningful results through teamwork and shared goals. Certified in Google Project Management, Digital Marketing and Cybersecurity and adept at leading cross-functional teams, collaborating with stakeholders, and leveraging analytics to enhance ROI.

Overview

15
15
years of professional experience
4
4
years of post-secondary education
5
5
Certificates

Work History

Project Manager

Sothaba Enterprise Associates (SEA)
Midrand, Johannesburg
6 2017 - Current
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
  • Provided detailed project status updates to stakeholders and executive management.
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
  • Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
  • Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
  • Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
  • Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
  • Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
  • Implemented continuous improvement initiatives to optimize project outcomes while maintaining costeffectiveness.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Enhanced project delivery times by streamlining communication channels between development and operations teams.
  • Completed projects within tight deadlines, coordinating team efforts and prioritizing tasks effectively.
  • Facilitated smoother project transitions, ensuring thorough documentation and effective handovers.
  • Fostered culture of continuous improvement, conducting post-project reviews to identify lessons learned and best practices.
  • Improved stakeholder satisfaction with detailed project updates and proactive issue resolution.
  • Ensured projects aligned with strategic objectives, working closely with senior management to refine project goals.
  • Promoted innovation within project teams, encouraging exploration of new tools and methodologies to enhance project outcomes.
  • Led cross-functional teams to successful project completions, improving team cohesion and productivity with effective leadership strategies.
  • Enhanced project visibility, implementing dashboard and reporting tools for real-time progress monitoring.
  • Achieved significant improvements in project quality by establishing rigorous quality control processes.
  • Improved client relationships, consistently meeting or exceeding project expectations and maintaining open lines of communication.
  • Oversaw implementation of new project management software, facilitating more efficient workflow and better project tracking.
  • Maintained compliance with industry standards and regulations, conducting regular audits and updates to project practices.
  • Achieved high levels of team engagement and morale by promoting collaborative and inclusive work environment.
  • Monitored project progress, identified risks and took corrective action as needed.
  • Developed and implemented project plans and budgets to ensure successful execution.
  • Analyzed project performance data to identify areas of improvement.
  • Reported regularly to managers on project budget, progress, and technical problems.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Verified quality of deliverables and conformance to specifications before submitting to clients.
  • Facilitated workshops to collect project requirements and user feedback.

Co-Founder

TIA Digital
Kempton Park
09.2017 - Current
  • Grew the customer base through targeted outreach and networking events.
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Established foundational processes for business operations.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Championed a culture of innovation, encouraging creative problem-solving throughout the organization.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Increased operational efficiency with implementation of streamlined business processes.
  • Implemented cutting-edge technology solutions that improved productivity and data analytics capabilities.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Directed technological improvements, reducing waste and business bottlenecks.

Client Service Account Manager

Liyana Communications
08.2015 - 06.2017
  • Streamlined account management processes for increased efficiency and improved client relations.
  • Conducted regular client reviews to assess performance, identify areas for improvement, and recommend actionable insights for enhanced results.
  • Served as the primary point of contact for assigned clients, consistently delivering exceptional service levels and building trust through open communication channels.
  • Oversaw all aspects of the client onboarding process, from initial contract negotiation through implementation and ongoing support.
  • Maintained detailed records of all account activity, enabling prompt identification of any discrepancies or potential areas requiring attention from either party involved in an agreement or partnership arrangement.
  • Managed a portfolio of high-value accounts, ensuring optimal service delivery and customer satisfaction.
  • Managed accounts to retain existing relationships and grow share of business.
  • Facilitated business by implementing practical networking techniques.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.

Client Service Account Executive

Chillibush Communications
Forest Town, Johannesburg, Gauteng
06.2012 - 07.2015
  • Managed multiple accounts for optimized service delivery and increased client retention.
  • The link between the clients and the entire agency team in the coordination of advertising campaigns
  • Assisted in the development of marketing campaigns in alignment with clients'' objectives.
  • Managing client expectations & delivering on marketing and communication needs
  • Writing briefs for design, print and video production
  • Managing a portfolio of accounts for clients
  • Preparing weekly, monthly and quarterly client reports and attending client meeting and maintaining good relationships with the agency team, clients, and suppliers
  • Liaising on a daily basis with the media (Editorial and Media Sales)
  • Event management, including press conferences, product launches, activations, and promotional events
  • Attending and promoting client events to the media
  • Assisting with the production of client publications, such as in-house magazines, Annual Reports, Brochures, flyers etc
  • Coordinating studio or location photography
  • Undertaking research for new business proposals and presenting to potential clients
  • Relationship building and networking with colleagues, clients and the media
  • Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs, for PR coverage opportunities
  • Working as part of an account team to develop client proposals and implement planned communication activities.
  • Coordinated with internal departments to ensure timely delivery of services as per client requirements.
  • Implemented process improvements that led to increased efficiency in managing client accounts.
  • Maintained accurate records of all activities related to assigned accounts, ensuring seamless information flow across all relevant parties.

Other work experience

Various Organisations
11.2010 - 05.2012

Internal Sales Executive: Abelanani Creations (6 Months)

  • Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails

Brand Ambassador: South Point Management Services (2 Months)

  • Help raise brand awareness and welcome prospective students while completing a variety of tasks ranging from promoting the student accommodation at the office premises and taking prospective students for viewings

Intern Producer: Alex FM (2 Months)

  • Generating concepts for the children's show (Aretsamekeng), planning all aspects of a show (e.g
  • Scheduling, creating promos), ensuring everything runs on schedule while the show is on-air and directing the presenter

Knorr Brand Ambassador: The Creative Counsel (3 Months)

  • Represented Knorr in a retail environment to help raise brand awareness and interact with customers
  • Worked closely with the store merchandisers to ensure that the right amount of goods are available in store and are being sold at the right price and that the display of the products is in such a way that it stimulates interest and entices customers to make a purchase.

Education

BA Marketing Communication -

University of Johannesburg
01.2008 - 04.2011

NSC Radio Production -

National Electronic Media Institute of South Africa
01.2010 - 12.2010

Skills

Digital Marketing Strategy & Campaign Management

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Community Service

Shared Futures NPC

Shared Futures (SF) is a dynamic organization dedicated to fostering sustainable development, environmental stewardship, and community well-being across Africa. Rooted in the principles of the Laudato Si Movement (LSM), SF bridges global, national, and local efforts to promote eco-entrepreneurship, food security, and human flourishing. SF’s programs are practical and impactful at the community level while addressing global challenges such as climate change, biodiversity loss, and economic inequities.
Through innovative programs and partnerships, SF inspires action for a just, equitable, and sustainable future that aligns with global frameworks like the United Nations Sustainable Development Goals (SDGs) and the African Union’s Agenda 2063.

Certification

Google: Fundamentals of Digital Marketing

Timeline

Google Cybersecurity Specialization

06-2025

Google Project Management: Specialization

06-2025

Philanthropy University: Introduction to Fundraising

03-2019

Humanitarian Leadership Academy: Introduction to Coaching

02-2019

Google: Fundamentals of Digital Marketing

01-2019

Co-Founder

TIA Digital
09.2017 - Current

Client Service Account Manager

Liyana Communications
08.2015 - 06.2017

Client Service Account Executive

Chillibush Communications
06.2012 - 07.2015

Other work experience

Various Organisations
11.2010 - 05.2012

NSC Radio Production -

National Electronic Media Institute of South Africa
01.2010 - 12.2010

BA Marketing Communication -

University of Johannesburg
01.2008 - 04.2011

Project Manager

Sothaba Enterprise Associates (SEA)
6 2017 - Current

Quote

Through stillness, I listen. Through action, I create. Through words, I remember who I am and why I am here.
Bohlale Lerato Masera-Sibanda
BOHLALE LERATO MASERA SIBANDAProject Management | Marketing Communication