BOHLALE MASERA SIBANDA
Marketing & Communications Manager
Kempton Park
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Project Manager
Sothaba Enterprise Associates (SEA)
6 2017 - Current
- Generating new business opportunities by developing relationships with new and existing clients through individualised account management
- Planning and preparing presentations for pitches
- Following up new business opportunities and setting up meetings
- Planning and Defining Scope of work
- Activity Planning and Sequencing
- Resource Planning and Developing Schedules
- Time Estimating and Cost Estimating
- Developing a Budget and project documentation
- Managing Risks and Issues
- Monitoring and Reporting Progress
- Team Leadership and Strategic Influencing
- Business Partnering and Working with various suppliers
- Quality Controlling.
Account Manager
Liyana Communications
08.2015 - 06.2017
- Following up new business opportunities and setting up meetings
- Planning and preparing presentations for pitches
- Communicating with prospective clients
- Overseeing the development of marketing collateral
- Writing reports
- Providing management with feedback
- Conducting research
- Represented the company at conferences
- Be the primary point of contact and build long-term relationships with clients
- Communicate with clients through email, phone, online presentations, screen-share and meetings
- Develop a trusted advisor relationship with key accounts and stakeholders
- Ensure the timely and successful delivery of solutions according to clients needs and objectives
- Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
- Update job knowledge by participating in educational opportunities; reading professional publications; and maintaining personal networks
- Main liaison between the clients and internal teams.
Account Executive
Chillibush Communications
06.2012 - 07.2015
- The link between the clients and the entire agency team in the coordination of advertising campaigns
- Working with the Client Service Director in the formulation of communication and brand strategies
- Managing client expectations & delivering on marketing and communication needs
- Writing briefs for design, print and video production
- Managing a portfolio of accounts for clients
- Preparing weekly, monthly and quarterly client reports and attending client meeting and maintaining good relationships with the agency team, clients, and suppliers
- Liaising on a daily basis with the media (Editorial and Media Sales)
- Event management, including press conferences, product launches, activations, and promotional events
- Attending and promoting client events to the media
- Assisting with the production of client publications, such as in-house magazines, Annual Reports, Brochures, flyers etc
- Coordinating studio or location photography
- Undertaking research for new business proposals and presenting to potential clients
- Relationship building and networking with colleagues, clients and the media
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs, for PR coverage opportunities
- Working as part of an account team to develop client proposals and implement planned communication activities.
Other work experience
Various Organisations
11.2010 - 05.2012
- Internal Sales Executive: Abelanani Creations (6 Months)
- Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
- Brand Ambassador: South Point Management Services (2 Months)
- Help raise brand awareness and welcome prospective students while completing a variety of tasks ranging from promoting the student accommodation at the office premises and taking prospective students for viewings
- Intern Producer: Alex FM (2 Months)
- Generating concepts for the children's show (Aretsamekeng), planning all aspects of a show (e.g
- Scheduling, creating promos), ensuring everything runs on schedule while the show is on-air and directing the presenter
- Knorr Brand Ambassador: The Creative Counsel (3 Months)
- Represented Knorr in a retail environment to help raise brand awareness and interact with customers
- Worked closely with the store merchandisers to ensure that the right amount of goods are available in store and are being sold at the right price and that the display of the products is in such a way that it stimulates interest and entices customers to make a purchase.
Education
BA Marketing Communication -
University of Johannesburg
01.2008 - 04.2011
NSC Radio Production - undefined
National Electronic Media Institute of South Africa
01.2010 - 04.2010
Skills
Social Media Marketing
Community Service
- African Shared Futures NPC, Director, I serve as a director at African Shared Futures NPC; a social enterprise focused on the development sector in Sub-Saharan Africa and mandated to work for the development and sustainability of the sector; especially in underserved and under-resourced communities. The NPC is focused on three areas in under-resourced communities: Early Childhood Development, Youth Development, and Environmental Sustainability. Offering the following services: Fundraising & Resource Mobilisation, Organisational Development, Marketing & Digital Support, Accounting & Compliance Support
- The Real African (Curated News Blog), Volunteer, I volunteered as a community manager and also as a marketing & advertising manager for the curated news blog and its associated brands. The movement was aimed at creating and sustaining a Pan African Cultural Universe using Digital Media Platforms.
References
- Sifiso Ndwandwe, +27 72 711 4391, ndwandwes@sothaba.com
- Philiswa Mguni, +27 76 467 1045, philiswa.mnguni@gmail.com
- Christoff Oosthuysen, +27 82 460 4464, christoff@the-epi.org
- Khwezi Cenenda, +27 79 890 2889, khwezi.cenenda@avovision.co.za
Certification
Google: Fundamentals of Digital Marketing
Timeline
Philanthropy University: Introduction to Fundraising
03-2019
Humanitarian Leadership Academy: Introduction to Coaching
02-2019
Google: Fundamentals of Digital Marketing
01-2019
Account Manager
Liyana Communications
08.2015 - 06.2017
Account Executive
Chillibush Communications
06.2012 - 07.2015
Other work experience
Various Organisations
11.2010 - 05.2012
NSC Radio Production - undefined
National Electronic Media Institute of South Africa
01.2010 - 04.2010
BA Marketing Communication -
University of Johannesburg
01.2008 - 04.2011
Project Manager
Sothaba Enterprise Associates (SEA)
6 2017 - Current
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