Junior Digital Marketer
RIGHT CLICK MEDIA DIGITAL SOLUTIONS
Alberton
03.2022 - Current
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Leveraged social media analytics tools to monitor performance metrics and adjust strategies as needed in real-time.
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
- Created visually appealing reports detailing campaign successes used internally by various departments.
- Analyzed website data to identify areas of improvement, implementing changes that enhanced user experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Campaign management
- Keyword research
- Bid management
- Budget allocation
- Performance analysis
- Competitor analysis
- Display advertising
- Client communication
- Conversion tracking
- Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
- Managed Google Ads campaigns, continuously monitoring performance metrics and adjusting bids for optimal results.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
