Ziyanda Dhlamini

• Increased brand awareness by developing and implementing effective social media strategies.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competitors.
• Managed over 6 social media platforms, ensuring consistent brand voice and message for accounts such as Robertsons Herbs and Spices, Rajah, Hellmann's Mayonnaise and Unilever Health.
• Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.
• Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
• Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
• Created comprehensive reports on social media performance, presenting data-driven insights to stakeholders for accounts such as Robertsons Herbs and Spices, Rajah, JOKO, Unilever Health and Unilever Careers.
• Conducted research to determine current benchmark trends and audience preferences using tools such as Hootsuite, Sprout and Brandwatch for market research.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Developed marketing content such as monthly content plans for multiple social media platforms and accounts such as Robertsons Herbs and Spices, Rajah and Unilever Health.

KEY ACHIEVEMENTS

• Created several successful social media marketing campaigns for company-critical accounts such as SANRAL and Auto Pedigree. Improved overall performance by regularly analysing digital metrics and reporting findings to senior management.
• Developed strong and productive relationships with representatives from numerous accounts, including SANRAL, Auto Pedigree, and Motus Auto Auctions.
• Ensured all content aligned with brand vision, tone, and personality for all relevant platforms.

RESPONSIBILITIES

• Engaged with management to regularly shape and update long and short-term content and brand strategies, including creating social content plans for Auto Pedigree and Nerdware.
• Oversaw SANRAL social media accounts, while administering creative content for publication.
• Organised, produced, and edited a variety of content for several client websites, such as Motus Auto Auctions.
• Built in-depth strategic proposals for clients per briefs, such as Mahindra, Origa Beauty, South African Tourism, and Ralph Jacobs.
• Created and assisted campaign strategy and digital input presentations for clients.
• Provided frequent insight reports and measurements to maintain account expectation.
• Engaged with consumers through various digital platforms, such as Facebook Suite, Sprout, Instagram Business, and Twitter.