Hi, I’m
Zimkhitha Letsholo
Communications Specialist
East London,Eastern Cape
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Overview
3
Languages
5
years of professional experience
Work History
Veolia Water TechnologiesJohannesburg, Gauteng
Communications Specialist
11.2022 - 04.2024
Job overview
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Analyzed metrics from various communication channels to determine areas for improvement and optimize future initiatives.
- Conducted extensive industry research to inform targeted messaging strategies tailored to specific audiences.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Developed comprehensive communications strategies for product launches, resulting in successful market penetration.
- Boosted website traffic with search engine optimization techniques, improving overall online presence.
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Created persuasive sales collateral that effectively communicated product benefits, resulting in increased lead generation efforts.
- Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
- Mentored junior team members in best practices for strategic communications, fostering professional development and growth within the organization.
Net1 Solutions and Technologies Johannesburg, Gauten
Communication manager
02.2020 - 10.2022
Job overview
- Built and maintained positive relationships with public by utilizing strategic plans.
- Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Developed ideas and leads for new stories according to industry trends.
- Improved employee morale by crafting engaging internal newsletters highlighting company successes and opportunities for recognition.
- Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.
- Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Developed comprehensive communications strategies for product launches, resulting in successful market penetration.
- Answered client queries and complaints to provide strong customer service.
- Facilitated media training for executive staff and spokespeople.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Conducted extensive industry research to inform targeted messaging strategies tailored to specific audiences.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Managed media relations for organizations to produce successful results.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Tiger Brands Johannesburg, Gauteng
Marketing Officer
12.2018 - 01.2020
Job overview
- Supported public relations managers with writing, researching and preparation of materials
- Assisted in organizing high-profile corporate events, contributing to a positive brand image and increased client retention rates.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Designed company outreach and fundraising campaigns to engage with customers and other businesses.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Made cold calls and created email lists for marketing campaigns.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
- Managed media relations for organizations to produce successful results.
- Analyzed metrics from various communication channels to determine areas for improvement and optimize future initiatives.
- Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.
- Improved employee morale by crafting engaging internal newsletters highlighting company successes and opportunities for recognition.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Facilitated media training for executive staff and spokespeople.
- Answered client queries and complaints to provide strong customer service.
Education
Walter Sisulu University Mthatha
National Diploma from Public Relations, Advertising, And Applied Communication
05.2019
Sterkspruit Christian Private School Sterkspruit
from Matric
12.2014
Skills
Analytical and problem solving
Summary
Strategic Public Relations Practioner with extensive corporate experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteImportant To Me
Work-life balanceCareer advancementTeam Building / Company RetreatsPersonal development programsCompany CultureAccomplishments
Supervised team of 102 staff members.
Timeline
Communications Specialist
Veolia Water Technologies
11.2022 - 04.2024
Communication manager
Net1 Solutions and Technologies
02.2020 - 10.2022
Marketing Officer
Tiger Brands
12.2018 - 01.2020
Walter Sisulu University
National Diploma from Public Relations, Advertising, And Applied Communication
Sterkspruit Christian Private School
from Matric
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