Zenzele Ngema

• Implemented compliance guidelines through collaboration with cross-functional teams across all departments.
• Manage call centre license sales clerks.
• Conducted monthly field visits to liquor customers, emphasizing product segmentation and pricing optimization.
• Streamlined compliance processes via effective monitoring systems to enhance efficiency.
• Reviewed documentation and records to evaluate compliance status and uncover potential risks.
• Developed automated tracking tools for assessing compliance validity among customers.

Fostered relationships with CRM partners to elevate service delivery standards.

• Acted as liaison between National Sales Manager and internal licensing support staff for seamless communication.

Directed development of tradeshows and compliance campaigns alongside stakeholders.

Bridged gap between manufacturers and retailers to drive market penetration.

Executed route-to-market optimizations through strategic sales team alignment.

• Facilitated impactful trade activations, managing all aspects of design and execution.
• Directed in-store placement strategies, enhancing shopper interactions and planogram effectiveness.
• Crafted AI-driven business plans to support data-informed growth decisions.
• Delivered go-to-market consulting services prioritizing product portfolio enhancements.
• Engaged with notable clients such as Glodina/Calibri for segmentation consulting.

Established diverse project remuneration models, including campaign budget support.

• Achieving promotional revenue objectives by managing and selling events across trade channels.
• Develop Go-To-Market plans for all marketing events and new product innovations.
• Lead the execution of the Channel Strategy, which is aligned with Marketing (ATL and BTL), customers, and business activities.
• Translate insights of shopper behavior across channels into POP drivers (5 Marketing P's).
• Co-lead projects with marketing, R&D, and project teams through phases of the innovation and event process until the close of the project.
• Develop promotional activity plans.
• Coordinate production, distribution, and implementation of promotional materials with third-party suppliers and internal stakeholders.
• Optimise Budget to meet quarterly category objectives and activities.

• Spearheaded commercial trade strategy integrating marketing and sales insights.
• Created consolidated KPI dashboard enhancing visibility across customer segments and profitability analysis.
• Formulated market defragmentation strategy focusing on customer segmentation to modify purchase behaviors.
• Implemented shopper engagement plan utilizing specific occasion-based SKU segmentation for targeted promotions.
• Optimized SAB product distribution costs through a class of trade scheme and route optimization model.
• Guided sales teams with analytical tools to enhance product availability and market penetration.
• Merged data sets to assess price elasticities and inform strategic product placement decisions.
• Crafted annual class of trade plans in accordance with comprehensive marketing strategies.

• Co-led development and execution of category plans with brand manager.
• Ensured alignment between brand and category action plans.
• Directed deployment of sales and category strategies to field teams.
• Supervised integrated business plans, driving sales fundamentals and objectives.
• Formulated four Ps strategy for categories across Pharmacy and FMCG channels.
• Optimized route-to-market strategy through Wholesale channel for bottom-end market.
• Integrated new brand initiatives into standardized corporate business plan.
• Defined trade fund budget to drive category reinvention and sustainable campaigns.

• Developed and managed channel strategies and trade plans for retail and independent sectors.
• Spearheaded brand leadership through point-of-purchase excellence strategies.
• Implemented comprehensive pricing strategy across multiple channels.
• Identified distribution gaps, particularly in undeveloped trade areas.
• Led promotional planning and category management initiatives.
• Conducted projects focusing on product range classification into channel types.
• Enhanced SKU performance by aligning with appropriate channel clusters.

• Executed channel strategies and trade plans across retail and informal distribution channels.
• Drove new business development initiatives, focusing on untapped market segments.
• Optimized distribution and market share for Smoothies brand in developing markets.
• Implemented pricing strategy to enhance competitiveness and profitability.
• Established in-store excellence through effective POP strategy.
• Developed merchandising strategies to maximize product visibility and sales.
• Managed discount programs and promotional planning to drive customer engagement.
• Oversaw category management, including space planning and planograms for efficient point-of-sale development.