Zaylynne Louw
Cape Town
Summary
Skilled brand management professional with strong track record in developing and executing marketing strategies. Known for fostering team collaboration and delivering impactful results. Adept at market analysis, brand positioning, and project management. Reliable and adaptable, consistently meeting evolving business needs.
Overview
4
4
years of professional experience
Work History
Junior Brand Manager
Kenvue (Formerly Johnson & Johnson)
Cape Town
02.2025 - Current
- Developed presentations and contributed to the strategy/action plan, creating briefs with agency partners for the BP presentation. Built documents and presented to relevant stakeholders.
- Brand Strategy & Restage Business Case: Played a central role in the 2025 Johnson’s Baby Haircare business case, with focus on repositioning haircare through insight-led claims, clear differentiation, and shopper-centric innovation planning. Delivered the relaunch deck to senior leadership, showcasing competitive mapping, investment story, and portfolio fixes.
- Supported budget management for marketing programs, ensuring adherence to financial guidelines.
- Assisted in the creation of engaging content for digital platforms to boost audience engagement.
- Segment Turnaround & Diagnostics: Led detailed deep dives across underperforming segments (shampoo, powder, soap), identifying actionable pricing, distribution, and innovation levers. Created data-led segment diagnostics using Nielsen, shopper, and internal sales insights to guide course-corrective action.
- Retail & Channel Acceleration: Collaborated plans for Clicks and Shoprite to reverse segment declines alongside shopper and sales teams. Liased with media agency on digital campaigns to support
- SSA Market Execution & Compliance: Oversaw marketing rollout across Sub-Saharan Africa. Ensured end-to-end compliance , cross-functional alignment and issue resolution. Localised creative assets, coordinated regulatory and internal approval processes, and managed POS adaptation for region-specific execution across Listerine and Savlon.
- Pricing Analysis: Involved in inputting and collating competitor pricing & promotions for pricing strategy document.
- Cross-Functional Alignment & Project Management: Partnered with finance, shopper, supply chain to ensure end-to-end brand execution. Presented during key BPRs and business updates, building credibility across functions through proactive planning and follow-through.
- Conducted market research to identify consumer trends and competitive landscape insights.
- Innovation & New Product Development (NPD): Contributed to innovation pipeline development including opportunity mapping for nappy cream. Conducted competitor analysis to support future-fit innovation strategy.
- Johnson's Baby Website compliance: Ensured 100% compliance with collaboration of regulatory teams to ensure claims on pack are compliant and relevant.
- Education & Shopper Engagement Tools: Developed a leaflet and training program to support in-store promoter rollouts, with content focused on Gold Shampoo, ethnic haircare, and toddler-specific use cases (e.g., braids and curls).
Assistant Brand Manager
Edward Snell & Co
Cape Town
04.2024 - 01.2025
- Developed and executed comprehensive marketing plans to achieve brand objectives and sales targets.
- Accountable for the creation of brand plans (as part of the annual Integrated Business Planning process) for seed/sniper brands, ensuring alignment with brand objectives.
- Managed relationships with agencies, suppliers, and internal stakeholders to ensure on-time, in-full (OTIF) delivery of campaigns.
- Implemented and rolled out marketing campaigns and initiatives using the C-6 process, including procurement coordination.
- Prepared and produced detailed marketing agency briefs for review and sign-off by the Brand Manager/Portfolio Manager.
- Conducted market research and analysis to uncover consumer insights, track market trends, and monitor competitive landscapes.
- Supported the Brand Manager/Portfolio Manager with budget management and forecasting, ensuring marketing spend aligns with plans.
- Supported innovation rollouts by managing key brand deliverables in line with new product development.
- Collaborated with cross-functional teams (sales, production, finance) to align on brand strategies and objectives.
- Assisted in creating marketing collateral, such as packaging, point-of-sale materials, digital content, and brand playbooks.
- Assisted the Export team in the operational rollout of brand initiatives in key international markets.
- Collaborated with the Innovation team to assist in project management and support the development of new products in the pipeline, contributing to the brand's growth through innovative solutions and market-responsive initiatives.
Marketing Assistant
Edward Snell & Co
Cape Town
01.2023 - 03.2024
- Conduct research on industry trends, competitor analysis, consumer behaviour and in-store activity in preparation for cycle planning.
- Conducting a measurement and evaluation on the return of investment in partnership with the insights and commercial team.
- Manage and execute national in-store campaigns including POS material, tastings and other in-store activations.
- Review past and present brand plans to identify pitfalls and opportunities in preparation for brand cycles and partner with insights team to conduct competitor analysis in preparation for brand planning.
- Conduct in-trade research and provide feedback on competitor activity.
- Support the development and maintenance of company and marketing materials, including presentations, and reports.
- Managing projects and campaigns following processes in order to ensure thorough execution.
- Help coordinate events, both virtual and in-person, including logistics, vendor management, post-event follow-up, and ensuring that the event is executed as per the agreed plan.
- Assisting the team with all courier requests whether it be suppliers, local media or agency.
- Assist with all procurement projects including branded merchandise, gift and prizes.
- Managing monthly billings (CE's; PO's and invoices) with suppliers and internal teams.
- Organism and manage marketing store rooms and recording of marketing collateral inventory.
Marketing Intern
Edward Snell & Co
Cape Town
08.2022 - 12.2022
- Coordinate communication between the Marketing team and other teams, as well as external partners and vendors.
- Assisting with all procurement projects, including merchandise, prizes and toolkits.
- Managing monthly billings (Cost estimates, Purchase Orders, Invoices etc) with suppliers and internal teams.
Sales Intern
Edward Snell & Co
Cape Town
01.2022 - 07.2022
- Assist manager and senior staff with weekly implementation and campaign execution.
- Route riding in order to observe effective sales call.
- Conduct research on competitor activity and provide feedback to sales team.
- Update records, attend meetings and help maintain client relationships.
- Report weekly feedback through powerpoint presentations on learnings to sales manager.
Education
Postgraduate Diploma - Marketing
Cape Peninsula University of Technology
Cape Town, South Africa01.2024
Advanced Diploma - Marketing
Cape Peninsula University of Technology
Cape Town, South Africa12.2023
National Diploma - Marketing
Cape Peninsula University of Technology
Cape Town, South Africa12.2022
Skills
- Learning and adaptability
- Microsoft Office Suite
- Brand strategy
- Marketing analytics
- Competitor analysis
- Market Analysis
- Campaign Management
- Consumer Insights
- Digital Marketing
- Project Leadership
Languages
- English
- Afrikaans
- Dutch
Social Links - Linked In
https://www.linkedin.com/in/zaylynnelouw-28a071208/
Timeline
Junior Brand Manager
Kenvue (Formerly Johnson & Johnson)
02.2025 - Current
Assistant Brand Manager
Edward Snell & Co
04.2024 - 01.2025
Marketing Assistant
Edward Snell & Co
01.2023 - 03.2024
Marketing Intern
Edward Snell & Co
08.2022 - 12.2022
Sales Intern
Edward Snell & Co
01.2022 - 07.2022
Postgraduate Diploma - Marketing
Cape Peninsula University of Technology
Advanced Diploma - Marketing
Cape Peninsula University of Technology
National Diploma - Marketing
Cape Peninsula University of Technology