Summary
Overview
Work History
Education
Skills
Media Coverage & Portfolio of Work
Media Statements & Speeches
References
Accomplishments
Interests
Timeline
Hi, I’m

Zara Nicholson

Media And Communications Professional
Cape Town
Zara Nicholson

Summary

I am passionate about communications, media and networking. My skills include media liaison, media engagement, stakeholder engagement and relations, public relations, researching, speech writing, crisis management, thought leadership/opinions pieces, problem solving, events planning and management, networking, international relations.



I am a go-getter with a can-do attitude, accustomed to working on high profile matters and on tight deadlines.

I am efficient, meticulous and a passionate worker always striving to deliver beyond expectations.

I pride myself on maintaining a good work ethic as a reliable, accountable professional always driven to succeed in any task and maintain a high-standard of work. I am fiercely passionate about making a difference and enjoy working with people who want to be part of change for the better.



I have always been described by managers, colleagues and external stakeholders as 'a hard worker, core member of the team, an asset, someone who can be thrown in at the deep end and someone who understands the gymnastics of international diplomacy and thrives under pressure.'


  • Energetic PR professional bringing robust background in engineering messages to boost company image.
  • Driven to craft targeted messaging to promote and inform general public of events, promotions and campaigns.
  • Professional Media Liaison and Speech Writer with more than 10 years of experience in devising successful media strategies and orchestrating special events.
  • Meticulous in managing and carrying out special events by arranging for media presence, composing briefing documents, booking photographers, reserving event venues and preparing eye-catching graphics.
  • Highly adept in authoring speeches, press releases and marketing materials.
  • Driven public relations professional, expert in planning events to increase positive publicity.
  • Dedicated to improving public image by developing close relationships with communities, stakeholders and media.
  • More than 10 years in issues management and public relations. Exceptionally experienced in public relations. Talent for building and maintaining brand reputation through successful PR strategies.
  • Highly motivated to shape public opinion and increase brand awareness.
  • Energetic self-starter and team builder. Navigates high-stress situations and achieves goals on time. Committed to achieving tangible results and cross-team collaboration.
  • Proactive and excited to partner with like-minded individuals to achieve goals.
  • Customer-focused media manager, utilises excellent organisational skill to enhance efficiency and lead teams to achieve outstanding results.
  • Detail-orientated, adept at making critical decisions and managing deadlines.
  • Dedicated to self-development to provide expectation-exceeding service.
  • Utilises superior communication skills to build meaningful, trusting relationships that exceed client demands.
  • Meets job demands and deadlines through diligent work-ethic and dedication to quality.
  • Trustworthy, self-motivated to consistently provide first-class results in line with stringent targets and deadlines.

Overview

17
years of professional experience

Work History

National Department of Tourism

Press Spokesperson to National Minister of Tourism
3 2023 - Current

Job overview

  • Responsible for engaging with the tourism sector nationally and internationally, planning and executing media events, researching and writing and issuing media statements, speeches, opinion pieces, engaging with media, arranging press conference and media interviews, stakeholder relations, international relations, writing briefing documents for events, meetings and press engagements. Media monitoring.
  • Strengthened community outreach programs by collaborating with local organizations to provide support for underserved populations.

Department of Public Works & Infrastructure

Press Spokesperson National Minister of Public Works and Infrastructure
08.2019 - 02.2023

Job overview

  • Lead person for media statements, speeches, crisis communication, and arranging media events. Liaising with media, stakeholders - nationally and internationally in the built environment.
  • Preparing all aspects of national and international events, international travel, speaking engagements and meetings, facilitating diplomatic relations and meetings.

City of Cape Town

Enterprise and Investment Communications Officer
11.2018 - 07.2019

Job overview

  • Worked as a communications official in the Enterprise and Investment unit in the City of Cape Town driving the communication plan for the unit which is tasked with creating an enabling environment for business, investment, and economic growth.
  • Writing speeches and media statements, liaising with stakeholders and arranging media events.

City of Cape Town

Mayoral Press Spokesperson and Media Manager
07.2014 - 11.2018

Job overview

  • Responsible for researching, drafting media statements and speeches, opinion pieces, public and media relations, stakeholder engagement, international relations, crisis management, and conducting interviews on behalf of the Mayor. Writing briefing documents for meetings, public and press engagements including all preparations for international events and engagements.
  • Key topics covered in this role: civic issues, legal matters, land and housing matters, budget, international matters, climate change, investment, tourism, events and air access.

Cape Times

Journalist/Senior Metro Writer
11.2010 - 06.2014

Job overview

  • Worked as a general news reporter and later as a senior Metro Writer, covering major breaking news stories and focused on human interest stories.
  • Metro Writer - specializing in local politics and City Council matters
  • Wrote, edited and produced stories for newspaper and digital channels.
  • Enhanced publication's reputation by consistently delivering high-quality, well-researched articles on various topics.
  • Cultivated strong relationships with sources and other contacts to support leads and story development.
  • Researched and gathered information to develop accurate and credible stories.
  • Edited and proofread articles to achieve peak accuracy and quality.
  • Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
  • Adapted writing style for diverse audiences across print, online, and multimedia platforms.
  • Performed research and checked facts to maintain high standard of journalistic integrity.
  • Developed strong relationships with sources, leading to exclusive interviews and scoops.
  • Developed story ideas and conducted interviews with industry experts and celebrities.
  • Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
  • Collaborated with editors and other journalists to create compelling content.
  • Evaluated and followed up on news leads and news tips to develop story ideas.
  • Wrote and published articles for leading newspapers and magazines.
  • Proved successful working within tight deadlines and a fast-paced environment.

Cape Argus and Weekend Argus

Journalist
07.2007 - 05.2010

Job overview

  • Covered general news, crime and court reporting, lifestyle and feature writing, business reporting, politics, and community issues.

Education

Cape Peninsula University of Technology

National Diploma in Journalism

Skills

Media management and communications

Media Coverage & Portfolio of Work

  • Https://www.engineeringnews.co.za/article/ramaphosa-hands-over-land-tittle-deeds-to-limpopo-farmers-2021-05-24
  • Https://www.sowetanlive.co.za/sebenza-live/2021-06-23-dreams-come-true-for-tafelkop-community/
  • https://www.iol.co.za/capetimes/news/couple-enjoy-life-again-in-district-six-1199368
  • https://www.pressreader.com/south-africa/cape-times/20120515/281663957040128
  • https://www.iol.co.za/news/lotz-family-flooded-with-calls-after-reward-offered-1260678
  • https://www.iol.co.za/news/probe-into-alleged-ponzi-scam-1024928
  • https://www.iol.co.za/sport/rugby/wp-stand-firm-on-stadium-boycott-1180521
  • https://www.iol.co.za/news/south-africa/western-cape/city-gives-r550m-cticc-expansion-a-nod-1667239
  • https://www.iol.co.za/news/south-africa/western-cape/auction-kickback-scandal-probed-1238111

Media Statements & Speeches

  • Department of Public Works and Infrastructure - Statements and Speeches written between August 2019 - February 2023, https://www.publicworks.gov.za/press-release.html
  • Department of Tourism, Statements and Speeches written between March 2023 - Current, https://www.tourism.gov.za/Media-Statements/MediaStatements/Pages/MediaStatments.aspx

References

  • Janet Heard, Former News Editor - Cape Argus, +27 78 041 9528
  • Vivien Horler, Former News Editor - Cape Argus and Weekend Argus, +27 82 452 1766
  • Anita Mendiratta, Internationally respected strategic advisor, author, speaker and on-air/stage personality. Founder and head of Anita Mendiratta & Associates. Globally renowned tourism & development firm, offering consulting to empower destinations and leaders worldwide, anita@anitamendiratta.com, +44 7557 818030
  • Priya Reddy, Director Communications - City of Cape Town, Priya.Reddy@capetown.gov.za, +27 84 549 3935
  • Lance Greyling, Head of Enterprise and Investment - City of Cape Town, lance.greyling@capetown.gov.za, +27 83 298 8553
  • Roger Solomons, Chief of Staff in Ministry of Public Works and Infrastructure, solomonsroger1@gmail.com, +27 72 299 3551
  • Nombulelo Nyathela, Head of Stakeholder Relations - Infrastructure South Africa, +27 60 503 4933
  • Mncedisi Mtshali, Chief of Staff in Ministry of Tourism, mmtshali@tourism.gov.za, +27 73 651 5109
  • Thandiwe Mathibela, General Manager Media and Communications - SA Tourism, thandiwe@southafrica.net, +27 82 552 0979

Accomplishments

  • Supervised team of staff members in Mayoral Press Unit
  • Collaborated with team at Infrastructure South Africa (ISA) in the development of site visits, events and monitoring of major infrastructure projects across South Africa
  • Developed international relations process
  • Regular winner of Reporter of the Week award during first three years as a reporter at the Cape Argus and Weekend Argus

Interests

Running, travelling, fine dining

Timeline

Press Spokesperson National Minister of Public Works and Infrastructure

Department of Public Works & Infrastructure
08.2019 - 02.2023

Enterprise and Investment Communications Officer

City of Cape Town
11.2018 - 07.2019

Mayoral Press Spokesperson and Media Manager

City of Cape Town
07.2014 - 11.2018

Journalist/Senior Metro Writer

Cape Times
11.2010 - 06.2014

Journalist

Cape Argus and Weekend Argus
07.2007 - 05.2010

Cape Peninsula University of Technology

National Diploma in Journalism

Press Spokesperson to National Minister of Tourism

National Department of Tourism
3 2023 - Current
Zara NicholsonMedia And Communications Professional