Hi, I’m
Zanele Mkhwanazi
Peggy
Johannesburg,Gauteng
Summary
Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.
Overview
17
years of professional experience
Work History
SAMRO
Marketing and Events Coordinator
09.2022 - Current
Job overview
- Develop and execute comprehensive marketing strategies for various products, focusing on digital and social media channels
- Collaborate with cross-functional teams to ensure effective campaign implementation and maximum reach
- Conduct data analysis to inform marketing decisions and optimize campaign performance
- Manage budgets, supervise project timeframes, and ensure all deliverables are met timeously
- Foster relationships with stakeholders and effectively communicate campaign updates.
- Inspected event facilities to confirm conformance to customer requirements.
- Brainstormed and implemented creative event concepts and themes.
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Hired, trained and supervised volunteers and support staff required for events.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.
- Coordinated florists, photographers, and musicians for events.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
SAMRO
Stakeholder Consultant
01.2017 - 01.2020
Job overview
- Consulted with international Collecting societies to understand their goals and objectives
- Developed tailored marketing strategies to meet client needs and enhance brand presence
- Conducted market research, analyzed data, and provided insights for informed decision-making
- Collaborated with internal and external teams to ensure successful implementation of strategies.
Aon
Marketing Coordinator
01.2010 - 01.2016
Job overview
- Planned and executed marketing campaigns and events to promote brand awareness
- Coordinated logistics, managed budgets, and ensured successful event execution
- Oversaw social media channels, created engaging content, and managed audience interaction
- Conducted post-event analysis to measure campaign effectiveness and identify areas for improvement.
African Bank
Marketing Assistant
01.2007 - 01.2010
Job overview
- Assisted in the development and execution of marketing campaigns across multiple channels
- Managed social media accounts and engaged with online communities to build brand loyalty
- Conducted market research and competitor analysis to identify growth opportunities
- Coordinated the production of marketing materials and ensured brand consistency
- Provided support to the marketing team in executing various marketing initiatives
- Assisted in the creation and distribution of marketing collateral.
Education
Wits Business SchoolJohannesburg
Post Graduate Diploma from Business Administration
01.2023 - Current
Institute For Marketing Management (IMM)Johannesburg
Bachelor's Degree from Marketing
01.2021 - 01.2021
Institute For Marketing Management (IMM)Johannesburg
Diploma
01.2016 - 01.2016
Vega School of AdvertisingJohannesburg
Certificate from Digital Strategy in Building Brands
01.2015 - 01.2015
Skills
Data analysis and insightsundefined
Timeline
Wits Business School
Post Graduate Diploma from Business Administration
01.2023 - Current
Marketing and Events Coordinator
SAMRO
09.2022 - Current
Institute For Marketing Management (IMM)
Bachelor's Degree from Marketing
01.2021 - 01.2021
Stakeholder Consultant
SAMRO
01.2017 - 01.2020
Institute For Marketing Management (IMM)
Diploma
01.2016 - 01.2016
Vega School of Advertising
Certificate from Digital Strategy in Building Brands
01.2015 - 01.2015
Marketing Coordinator
Aon
01.2010 - 01.2016
Marketing Assistant
African Bank
01.2007 - 01.2010
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