Zama Fikile Nene
Durban
Summary
Results-driven Marketing Coordinator experienced in planning and monitoring campaigns to optimise strategies. Skilled in developing marketing collateral and leading teams to achieve objectives. Strong organisational and time management skills enhance operational efficiency and customer engagement.
Overview
4
4
Languages
3
3
Certification
15
15
years of professional experience
Work History
Marketing and Events Coordinator
AmaZulu Football Club
11.2022 - Current
- Coordinated marketing events to showcase product and service offerings.
- Coordinated conferences, trade shows, seminars, and webinars to engage target audiences and enhance brand visibility.
- Developed detailed plans for marketing initiatives and supported execution of promotional campaigns.
- Tracked KPIs and key performance metrics to evaluate campaign success and guide optimisation efforts.
- Developed performance reports to assess campaign effectiveness against established goals and inform future strategies.
- Maintained campaign expense records and tracked spend against approvals.
- Managed external vendors to complete projects within budget constraints.
- Oversaw marketing collateral development to meet client content needs.
- Managed a library of marketing collateral, including images and videos.
- Collaborated with design teams to develop brochures, flyers, and advertisements.
- Identified potential partners for joint ventures and promotional initiatives.
- Monitored competitor strategies and market positioning to stay ahead of industry trends.
- Organised and maintained a marketing calendar for timely campaign delivery.
- Provided administrative support services to strengthen marketing delivery.
Operations , Admin Manager& Events Manager
TS SPORTING FC
Mpumalanga
07.2018 - 06.2022
- Registered players and oversaw day-to-day operations during matches to ensure smooth execution.
- Managed player welfare by supporting well-being, coordinating clubhouse resources, and preparing match team sheets daily.
- Built home and away match budgets for scheduled fixtures each week.
- Prepared disciplinary letters and managed player disciplinary matters on a routine basis.
- Kept accurate attendance, payroll, and vacation request records for employees.
- Scheduled candidate interviews and completed reference checks before hire decisions.
- Ran regular staff meetings to review progress and spot improvement areas.
- Led during organisational change and crisis situations to maintain club continuity.
- Managed vendor relationships through contract negotiation and ensured timely delivery of services.
- Followed laws, regulations, and industry standards across all club processes.
- Resolved staff conflicts through guidance on allocation and fair distribution rules.
- Attended board meetings, then doubled as brand manager for club communications.
General Manager/Event Organiser
Eastern Cape Bees Football Club
King Williams Town
08.2015 - 06.2018
- Facilitated player onboarding by preparing employment contracts and registering players. Arranged player accommodation and confirmed bookings before match requirements. Prepared disciplinary letters and handled disciplinary matters for player welfare. Attended to player welfare matters and logged actions for follow-up. Compiled detailed team sheets for each fixture to ensure accurate player representation. for each fixture in line with requirements. Created financial budgets for match events, supporting strategic resource allocation. for home and away matches to support planning. Coordinated services from doctors, EMS, police, and security for game day operations. Prepared phone meeting and pre-match meeting documents for circulation. Sent the ops plan to the PSL and confirmed receipt. Attended to matters arising on match day with swift coordination. Tracked ticket sales and maintained updated records to ensure availability.
- Oversaw daily operations, maintaining strict adherence to quality standards and regulatory compliance.
- Managed financial budgets, forecasting, and reporting, ensuring fiscal responsibility and sustainability.
- Controlled expenses and allocated financial resources to reach budget goals.
Team Manager
Blackburn Rovers Football Club
King Williams Town
08.2014 - 08.2015
- Arranged reliable accommodation for all attendees, enhancing player welfare. Organised camps for consistent preparation, enhancing home-game experience. Organised travel logistics for players, ensuring timely departures and arrivals.
- Conducted regular performance evaluations, providing constructive feedback and personalised development plans for team members.
- Established a supportive team culture, encouraging innovation and recognising individual and group achievements.
- Supported employee morale and well-being by developing positive practices centred on career development and individual job satisfaction.
Education
Bachelor of Administrative Studies - Hospitality
UNISA
South Africa03-2008
Skills
- Event coordination
- Budget management
- Event logistics
- Ticket sales oversight
- Operations management
- Vendor management
- Vendor negotiations
- Contract negotiation
- Project management
- Stakeholder engagement
- Brand strategy
- Travel logistics
- Camp management
- Training coordination
- Team leadership
- Client management
Certification
- FIFA CAF Safety and Security License 2022
- NSL Club License
- FIFA CAF Safety and Security Stadium Initiative 2026
Languages
English
IsiZulu
IsiXhosa
Sesotho
Custom
Ridge Park College, 2005, IsiZulu, English, Travel and Tourism, Speech and Drama, Hospitality Management, Business Economics
Hobbies and interests
- Traveling
- Reading
References
- Mrs. Sinenjabulo Zungu Ntuli AmaZulu Football Club CEO
- Mr. Simjee AmaZulu Football Club Executive
- Mr. Slungu Thobela Thobela Attorneys
Accomplishments
- Coordinated special public and private events.
- Improved reviews by successfully handling customer complaints and implementing monthly staff training.
- Recognized by management for projects delivering outstanding .
- Planned and coordinated projects resulting in increased .
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing and Events Coordinator
AmaZulu Football Club
11.2022 - Current
Operations , Admin Manager& Events Manager
TS SPORTING FC
07.2018 - 06.2022
General Manager/Event Organiser
Eastern Cape Bees Football Club
08.2015 - 06.2018
Team Manager
Blackburn Rovers Football Club
08.2014 - 08.2015
Bachelor of Administrative Studies - Hospitality
UNISA