Yusuf Omar

Dynamic Executive Director with over 25 years of experience in business development, international trade, and strategic consulting, recognized for driving organizational success through robust business initiatives and cross-functional team leadership. Proven expertise in collaborating with global stakeholders, enhancing government relations, and executing high-impact strategies to promote international trade and investment.

Personal Message

Welcome to my personal website. As I reflect on my career journey, I am filled with gratitude for the opportunities and experiences that have shaped my professional life. Unlike many, my path did not follow the traditional route of formal tertiary education. Instead, I navigated my way through the world of business and diplomacy by learning on the job, seizing every opportunity, and relying on my intuition and people skills.

My career has been a testament to the power of perseverance, adaptability, and a deep understanding of human nature. I learned the hard way—through exposure and experience. Each role, challenge, and success added to my reservoir of knowledge, enabling me to grow and thrive in diverse environments.

I am proud of the achievements highlighted in my resume, not because they signify personal accolades, but because they reflect the hard work, dedication, and commitment I have poured into every endeavor. From facilitating high-profile trade agreements to steering international trade and investment strategies, my journey has been anything but conventional.

One of the most valuable lessons I have learned is the importance of intuition—using that inner voice to guide decisions and actions. Coupled with my innate ability to connect with people and understand their needs, this intuition has been a cornerstone of my career. It has allowed me to build strong relationships, foster collaborations, and create impactful strategies that drive success.

As you explore my website, I hope you gain insight into not just my professional achievements, but also the principles and values that underpin them. My story is one of resilience, continuous learning, and unwavering belief in the potential within each of us to achieve great things, regardless of the path we take.

Thank you for visiting, and I invite you to connect with me as I continue this incredible journey.

Warm regards

Yusuf Omar

• Government of South Africa, Part of the lead team that developed the strategy to development of South Africa's Investment and Trade Promotion strategy.. Collaborated with the Singapore Economic Development Board, leading to a successful rollout of the plan across nine provinces.
• South African BRICS Business Council (BBC), as Special Advisor, supported preparation for the 2019 Summit in Brazil. Streamlined the collective inputs of nine Working Groups across sectors to align with South Africa's national interests and BRICS objectives, resulting in successful summit participation.
• South African Consulate in Brazil, as Consul General, enhanced South Africa's strategic international agenda, promoted the African Agenda, and increased tourism during the 2010 World Cup, boosting trade and investment.
• South African Consulate in the USA, as Consul General, raised awareness of South African foreign policy, receiving prestigious awards and increasing trade between South Africa and the USA.
• South African Government in Dubai, as Consul Economic and Regional Director, co-facilitated the introduction of South African technology into the region's largest gold refinery, leading to a 60% increase in South African trade flows.

• Project Management: Foreign Direct Investment
• Investment Development – Promoting Foreign Investment Training: Singapore, Malaysia, and Ireland
• Strategies to Attract and Facilitate Foreign Direct Investment
• Train the Trainer: Investment Promotion Strategy and Investment Marketing
• Executive Programme in Logistics and Transportation Management
• Project Management: GTZ, German Technical Assistance
• Business Presentation Skills
• How to Win Friends and Influence People: Dale Carnegie

• Government of South Africa, Part of the lead team that developed the strategy to development of South Africa's Investment and Trade Promotion strategy.. Collaborated with the Singapore Economic Development Board, leading to a successful rollout of the plan across nine provinces.
• South African BRICS Business Council (BBC), as Special Advisor, supported preparation for the 2019 Summit in Brazil. Streamlined the collective inputs of nine Working Groups across sectors to align with South Africa's national interests and BRICS objectives, resulting in successful summit participation.
• South African Consulate in Brazil, as Consul General, enhanced South Africa's strategic international agenda, promoted the African Agenda, and increased tourism during the 2010 World Cup, boosting trade and investment.
• South African Consulate in the USA, as Consul General, raised awareness of South African foreign policy, receiving prestigious awards and increasing trade between South Africa and the USA.
• South African Government in Dubai, as Consul Economic and Regional Director, co-facilitated the introduction of South African technology into the region's largest gold refinery, leading to a 60% increase in South African trade flows.

• Project Management: Foreign Direct Investment
• Investment Development – Promoting Foreign Investment Training: Singapore, Malaysia, and Ireland
• Strategies to Attract and Facilitate Foreign Direct Investment
• Train the Trainer: Investment Promotion Strategy and Investment Marketing
• Executive Programme in Logistics and Transportation Management
• Project Management: GTZ, German Technical Assistance
• Business Presentation Skills
• How to Win Friends and Influence People: Dale Carnegie