Summary
Overview
Work History
Education
Skills
Timeline
Yolandi Friedland

Yolandi Friedland

Sales and Marketing Manager
Constantia, Pretoria
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Summary



Offering a combination of unique skills and competencies which developed through a lengthy and rewarding career. Marketing and sales analysis skills while being proficient in management. In previous roles, contribution to sales team improvements, collaborative team efforts and attainment of key business targets.

Overview

26
26
years of professional experience
4
4
years of post-secondary education

Work History

Sales and Marketing Manager

Surgical Innovations (Interv-Med)
Johannesburg
08.2015 - Current
  • Neuro and Peripheral Reperfusion
  • Surgical Innovations (Interv-Med)
  • Achieve and Exceed sales target
  • Product Management, New product registration, nappi codes, funders approvals
  • Product training Internal and External
  • Product market development – Seek and develop new business
  • High level product and procedural knowledge
  • Performed well under pressure
  • Increased sales YOY with double digit % growth since 2019
  • Managed sales promotions and marketing strategies
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 44% in sales vs PY
  • Forecasted sales and established processes to achieve sales objectives and related metrics
  • Analyzed sales and marketing data for improved strategies
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly
  • Directed sales support staff in administrative tasks to help sales reps close deals

Sales Consultant

Neuro Intervention, Covidien
Durban
04.2010 - 07.2015

* Achieve and exceed sales target (finalist in Golden Circle awards)

* Established strong relationships with KOL's in field of Neuro Intervention

* Performed well under pressure to maintain current business and increase sales by gaining new customers

* Increased sales revenue by joining procedural cases and finding opportunities for new products.

* Maintained a high level of product and procedural knowledge by self study.

  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Created detailed sales presentations to communicate product features and market data.
  • Maximized customer retention by resolving issues quickly.
  • Achieved top performance by strategically adapting to rapidly changing, competitive environment.

Sales Representative

Surgitech
Johannesburg, South Africa
04.2008 - 03.2010
  • Worked well in a team setting, providing support and guidance.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Identified issues, analyzed information and provided solutions to problems.
  • Organized and detail-oriented with a strong work ethic.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Provided professional services and support in a dynamic work environment.
  • Learned and adapted quickly to new technology and software applications.
  • Excellent communication skills, both verbal and written.

Sales Representative

Bayer
Johannesburg, South Africa
04.2007 - 03.2008
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Collaborated with cross-functional teams to identify and address customer needs.
  • Managed customer accounts to secure customer satisfaction and repeat business.
  • Developed and implemented sales strategies to increase profits.
  • Contributed to event marketing, sales and brand promotion.

Sales Representative

Tyco Healthcare
Bloemfontein, South Africa
11.2004 - 03.2007
  • Trained and mentored new sales representatives.
  • Used customer insights to develop innovative sales strategies to increase sales.
  • Generated new leads through networking and attending industry events.
  • Informed customers of promotions to increase sales productivity and volume.
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Consulted with businesses to supply accurate product and service information.
  • Negotiated contracts with clients and developed relationships with key personnel.

Branch Manager

Premed Medical
Bloemfontein, South Africa
04.2001 - 10.2004
  • Engaged employees in business processes with positive motivational techniques.
  • Assessed employee performance and developed improvement plans.
  • Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
  • Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
  • Maintained friendly and professional customer interactions.
  • Resolved various issues impacting sales management and business operations.
  • Implemented service improvements to enhance sales cycle.

Sales Representative

Premed Medical
Bloemfontein, South Africa
11.1999 - 03.2001
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
  • Recorded accurate and efficient records in customer database.
  • Used customer insights to develop innovative sales strategies to increase sales.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Developed, maintained and utilized diverse client base.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.

Nurse

3 Military Hospital
Bloemfontein, South Africa
01.1997 - 10.1999
  • Organized and detail-oriented with a strong work ethic.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Gained strong leadership skills by managing projects from start to finish.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Skilled at working independently and collaboratively in a team environment.
  • Provided professional services and support in a dynamic work environment.
  • Identified issues, analyzed information and provided solutions to problems.

Education

Matric -

Middelburg High School, Middelburg
01.1993 - 12.1993

Afrikaans - 82%

English – 72%

Mathematics – 85%

Accounting – 77%

Biology – 80%

Physical Science – 71%

  • Awarded Academic Top 10 (Gr8 - 12 consecutively)

Bachelor of Science - Nursing (3rd Year)

University of Freestate, Freestate
01.1994 - 12.1996

Skills

Performance improvement

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Timeline

Sales and Marketing Manager - Surgical Innovations (Interv-Med)
08.2015 - Current
Sales Consultant - Neuro Intervention, Covidien
04.2010 - 07.2015
Sales Representative - Surgitech
04.2008 - 03.2010
Sales Representative - Bayer
04.2007 - 03.2008
Sales Representative - Tyco Healthcare
11.2004 - 03.2007
Branch Manager - Premed Medical
04.2001 - 10.2004
Sales Representative - Premed Medical
11.1999 - 03.2001
Nurse - 3 Military Hospital
01.1997 - 10.1999
University of Freestate - Bachelor of Science, Nursing (3rd Year)
01.1994 - 12.1996
Middelburg High School - Matric,
01.1993 - 12.1993
Yolandi FriedlandSales and Marketing Manager