Hi, I’m
Xolisa Radebe
Creative Director
Midrand
Summary
An award-winning creative leader with 18 years of experience in advertising, specializing in creative direction, copywriting, and campaign management. Demonstrating success through collaborations with major agencies across South Africa and throughout the continent, delivering innovative solutions for top-tier brands.
Overview
22
years of professional experience
Work History
X The Creative Solutions (Freelance)
Creative Director/Senior Creative Freelancer
09.2017 - 02.2024
Job overview
- I have been collaborating with leading creative agencies in RSA, including Ogilvy, Avatar, DNA, Wunderman-Thompson, and more, crafting campaigns for esteemed brands
- Provided creative direction and strategic insights, resulting in impactful advertising initiatives
- Proficient in copywriting, creative problem-solving, and other essential creative skills.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs
- Elevated company reputation through consistent delivery of high-quality creative content
- Implemented data-driven design strategies, resulting in more effective marketing materials
- Developed talent acquisition strategies for attracting top-tier creative professionals, resulting in expanded skill set within department
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations
- Championed culture of creativity, encouraging team members to take risks and push boundaries in their work
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities
- Oversee award-winning concepts to diverse audiences
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints
SCANAD Ghana
Creative Director
11.2017 - 11.2018
Job overview
- Led creative teams in developing and executing advertising campaigns for various clients in Ghana.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints
- Established clear performance metrics for the creative team, driving accountability and continuous improvement efforts
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities
- Elevated company reputation through consistent delivery of high-quality creative content
- Streamlined creative processes for improved efficiency and team productivity
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
- Developed strategic communication and marketing plans
- Created creative briefs and timeline to manage creative process from concept to completion
OpenCo - The Open Collaboration / TBWA
Creative Director
01.2010 - 06.2016
Job overview
- Directed creative projects from concept to completion, ensuring alignment with client objectives and brand guidelines.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities
- Developed talent acquisition strategies for attracting top-tier creative professionals, resulting in an expanded skill set within the department
- Streamlined creative processes for improved efficiency and team productivity
- Evaluated and contributed to creative team ideas and translated into actionable project plans
- Managed campaigns with specific focuses in order to meet customer needs and creative visions
- Created creative briefs and timeline to manage creative process from concept to completion
MetropolitanRepublic
Senior Copywriter
05.2006 - 07.2009
Job overview
- Developed engaging and persuasive copy for diverse advertising campaigns, contributing to brand success.
- Boosted organic reach on blog posts with strategic keyword placement and well-structured headings
- Enhanced brand messaging by developing creative and engaging copy for various marketing materials
- Revitalized outdated marketing collateral, bringing it up-to-date with current industry trends and practices
NET#WORK BBDO
Copywriter
10.2004 - 04.2006
Job overview
- Created compelling content for print, digital, and broadcast media, driving brand awareness and engagement.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns
FCB Cape Town
Copywriter
01.2002 - 09.2004
Education
Cape Peninsula University of TechnologyCape Town, South Africa
Management from Business Management
01.1999 - 11 2002
Skills
Media industry expertise
Strategic Thinking
Campaign Development
Team Development
Stakeholder Relations
Brand Messaging
Social Media Strategy
Advertising Campaigns
Concept Development
Team Collaboration
Decision-Making
High School
Carletorn Jones High School
Personal Information
Date of Birth: 12/16/80
Timeline
Creative Director
SCANAD Ghana
11.2017 - 11.2018
Creative Director/Senior Creative Freelancer
X The Creative Solutions (Freelance)
09.2017 - 02.2024
Creative Director
OpenCo - The Open Collaboration / TBWA
01.2010 - 06.2016
Senior Copywriter
MetropolitanRepublic
05.2006 - 07.2009
Copywriter
NET#WORK BBDO
10.2004 - 04.2006
Copywriter
FCB Cape Town
01.2002 - 09.2004
Cape Peninsula University of Technology
Management from Business Management
01.1999 - 11 2002