XOLILE DUBE
Marketing Professional
38 Hibiscus Road, Pinetown
Summary
A results-driven digital marketing professional with solid history in curating and managing social media campaigns. Known for enhancing online presence and fostering community engagement. Committed to teamwork and adaptable to changing trends, delivering consistent and reliable outcomes.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
Work History
Social Media Manager
Colocio
02.2025 - Current
- Managed multiple client social media platforms, ensuring consistent brand voice and messaging.
- Developed and implemented strategies to increase brand awareness, engagement, and lead generation.
- Created and optimized content (copy, graphics, video) tailored to audience insights, trends, and competitor analysis.
- Owned cross-platform content calendars, scheduling, and publishing to maintain cadence.
- Launched targeted ad campaigns and coordinated influencer partnerships to drive traffic and visibility.
- Monitored performance metrics, producing weekly and monthly reports with actionable recommendations.
- Tracked KPIs in dashboards, refining campaigns based on data-driven insights.
- Delivered timely community management and customer service across comments, DMs, and inquiries.
Marketing Manager
Sisekelo Sustainability Institute
Johannesburg
01.2023 - 01.2025
- Developed marketing strategies aligned with company goals
- Directed the creation of engaging content for various marketing channels
- Directed the videographer and editor to produce professional and compelling video content
- Provided creative direction to maintain quality and consistency
- Provided leadership, guidance, and support to the marketing team
- Coordinated the efforts of the team for effective campaign execution
- Monitored the performance of marketing campaigns and initiatives
- Analyzed data to identify areas for improvement and optimization
- Collaborated with internal teams to ensure marketing initiatives are aligned with business objectives
- Managed the marketing budget effectively, ensuring efficient allocation of resources
- Implemented innovative ideas to enhance brand presence and drive improvement
Marketing Coordinator
Sisekelo Sustainability Institute
Johannesburg
02.2022 - 01.2023
- Updated the business website and social media accounts with relevant content and program information
- Collated and edited newsletters, press releases, and other marketing communications for internal and external audiences
- Produced marketing materials such as brochures, social media posters, and flyers, coordinating with Programme Managers, Facilitators, and designers
- Wrote and coordinated the program prospectus
- Assisted in organizing key events including programme launches, graduations, conferences, webinars, and client events
- Created the designs for promotional merchandise and ensured the supply of marketing collateral for events
- Contributed to new campaign ideas and coordination
- Wrote press releases, maintained a photo library, arranged photo shoots, and coordinated media interviews with key staff
- Gathered market intelligence and competitor information, contributing to business marketing plans and analyzing marketing results for industry rankings and accreditations
- Managed workflow between staff, coordinating documents, and creative material distribution.
Education
Bachelor of Arts In Live Performance -
AFDA
Johannesburg, South Africa 01.2015 - 01.2017
National Senior Certificate -
Durban Girls' High School
Durban, South Africa 01.2010 - 01.2014
Business Analysis NQF 6 -
MICT SETA
Johannesburg, South Africa 01.2020 - 01.2021
Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe After Effects
- Adobe InDesign
- Figma
- Canva
References
References available upon request.
Timeline
Social Media Manager
Colocio
02.2025 - Current
Marketing Manager
Sisekelo Sustainability Institute
01.2023 - 01.2025
Marketing Coordinator
Sisekelo Sustainability Institute
02.2022 - 01.2023
Business Analysis NQF 6 -
MICT SETA
01.2020 - 01.2021
Bachelor of Arts In Live Performance -
AFDA
01.2015 - 01.2017
National Senior Certificate -
Durban Girls' High School
01.2010 - 01.2014