I am a multi-award-winning broadcast journalist, experienced in content creation for multiple media platforms, development and execution of communications and PR campaigns, and strategy development. In my current role, I'm responsible for providing a professional communications service to Parliament in a range of media-specific areas aimed at providing strategic support to Parliament's broader objectives.
Overview
17
17
years of professional experience
11
11
years of post-secondary education
Work History
Media Specialist
Parliament of South Africa
12.2021 - Current
Rendering of a professional media service to Parliament in a range of media-specific areas aimed at providing strategic support to Parliaments broader objectives
Managed website content updates, ensuring accurate information and streamlined user experience
Enhanced online audience engagement by developing and implementing targeted social media strategies
Established feedback loop with audience, incorporating their preferences into future content planning
Streamlined content management processes, ensuring timely and consistent publication across platforms
Facilitated integration of new technology into content production, enhancing output quality
Coordinated with news outlets for effective media coverage, increasing brand visibility
Evaluated campaign performance through analytics tools, making data-driven adjustments as needed for optimal results
Streamlined internal communication processes with the creation of an efficient editorial calendar
Coordinated public relations efforts including press releases, interviews, and appearances on behalf of the company
Managed crisis communication effectively, minimizing negative impact on company reputation
Secured favorable media coverage by proactively pitching stories to key outlets and building relationships with journalists
Created and distributed surveys for data collection and analysis
Language Specialist
Parliament of South Africa
02.2019 - 01.2021
Completed precise translations of official documents with correct words and phrasing to meet legal standards
Monitored progress of translation projects and reported issues to appropriate personnel
Developed and maintained glossary of technical terms
Interpreted spoken and written languages other than English and vice versa
Developed strategies to perform accurate and consistent translations
Proofread, edited and improved documents of different sizes
Interpreted conversations simultaneously to help both parties conduct business, handle medical needs or manage personal concerns
Reviewed, edited and proofread translated documents for accuracy
Producer/Reporter/News Anchor
SABC News
03.2008 - 01.2019
Presented production ideas and determined creative scenarios for production and delivery
Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product
Developed schedules for production, editing, and duplication for timely delivery
Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines
Fostered a positive working environment by promoting open communication channels among team members during projects
Planned video shoots in studio and remotely by managing production through stages to completion
Continuously improved workflow efficiency by identifying bottlenecks in production processes and implementing solutions
Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences
Tailored content to target demographics, increasing engagement and viewership
Managed budget allocations to maximize resource utilization, avoiding overruns
Conducted post-production reviews to capture learnings and improve future project execution
Collaborated with editors and photographers to produce cohesive and visually appealing stories
Improved audience engagement by consistently delivering compelling news stories under tight deadlines
Education
Master of Arts - Journalism and Media Studies
University of The Witwatersrand
01.2020 - Current
Bachelor of Arts Honors - Journalism and Media Studies
Media & Communications Specialist at Parliament of the Republic of South AfricaMedia & Communications Specialist at Parliament of the Republic of South Africa