Summary
Overview
Work history
Education
Skills
Additional Information
Languages
Timeline
Generic
Willem Christiaan Frylinck

Willem Christiaan Frylinck

Sonkring,Western Cape

Summary

I am a self-motivated, energetic, enthusiastic, adaptable and inquisitive individual, with a great amount of experience in Project Management, Business Development and Sales. My proven sales track record, people management and business development skills show my ability to work in high pressure environments, not only for myself, but within a team. I am well organised and love to think outside the box to explore new opportunities which are not only customer related but personal too. I strive to always excel in everything I do. I have a deep passion for people and sales and always have a focus on customer satisfaction.

Overview

30
30
years of professional experience

Work history

Small Business Owner

OTR EXPRESS
Cape Town, Western Cape
03.2019 - Current

OTR Express stands for On The Roll Express. It was established in 2019 after running a small owned coffee shop called On The Roll Coffee Bar. I decided to venture out and accommodate the lifestyle of the everyday on the go working individual which lead to the mobile business – OTR Express. It is run independently as a vendor at events, schools, sporting activities, weddings etc. The need for such a business was also driven during COVID time when most people were working from home.

Duties & Responsibilities (not limited to):

  • Ensure compliance with local and federal regulations
  • Networking for numerous events at schools, festivals, etc.
  • Event organisation and set-up
  • Educate and train staff members, which include scheduling their shifts
  • Manage ordering of stock, inventory control and merchandise
  • Hire and perform evaluation of staff
  • Managing of staff
  • Manage financial accounts, make deposits and allocate money for daily purchases
  • Multitask daily barista roles with full management responsibilities
  • Hired, trained and mentor staff in sales and marketing strategies
  • Managed cash flow through rigorous forecasting and ordering
  • Led training and development programmes for staff
  • Oversaw budget management to keep to financial targets.
  • Researched and identified potential business opportunities in untapped markets to drive revenue.
  • Optimised flow and scheduling of daily operations for maximum productivity.

Business Owner

Tilesmart
Cape Town, Western Cape
05.2017 - Current

Tilesmart was established in 2017 by seeing a gap in the market for a professional tile service. I used my skill sets, professionality and knowledge of the tile industry to my advantage.

Duties & Responsibilities (not limited to):

  • Project Management – oversee full process including client acquisition, marketing and sales
  • Contract oversight – analysis, development, negotiations improvements, adjustments to close out
  • Cross-Function co-ordination – working across internal & external departments to ensure compliance across all business requirements
  • Deadlines – prioritise and multitask to ensure all deadlines are met
  • Risk and Issue Management – quality checks and change management
  • Project Planning – resource allocation and monitoring, estimating and budget management
  • Project Support
  • Leveraged insights from network within tile industry to strengthen decision-making.
  • Devised and implemented new strategies in response to new trends and technologies.
  • Drove organisational recruitment to build talented and dedicated workforce.
  • Planned expansions to service and product offering based on client feedback.
  • Generated strategic business plan and budgets through market analysis and responsible fiscal management.
  • Oversaw budget management to keep to financial targets.
  • Understood trends and developments in tile market.
  • Tracked industry and consumer trends to identify opportunities to boost sales.
  • Optimised flow and scheduling of daily operations for maximum productivity.
  • Controlled use and flow of resources, guaranteeing adequate supply for daily operations.
  • Guided team activities by offering actionable feedback to drive development and improvement.
  • Established business goals and objectives to provide organisational direction toward growth and prosperity.
  • Used exceptional skills in leadership, communication and team building to instill strong company-wide culture.

Co-Owner

ON THE ROLL COFFEE BAR
Cape Town, Western Cape
06.2017 - 08.2019
  • Optimised daily operations to achieve maximum efficiency and cost-effectiveness
  • Created thorough business plan to guide strategic decision-making and enhance business success
  • Addressed business critical challenges proactively
  • Aligned business activities strategically to achieve growth targets
  • Forecasted stock needs to reduce excess spending while maintaining effective product mix to meet customer demand
  • Introduced flexible work arrangements to improve employee satisfaction, resulting in lower turnover
  • Generated increase in revenue year-on-year
  • Recruited and trained staff members to successfully manage store operations and generate sales
  • Maintained strong working relationships with key stakeholders and company employees
  • Oversaw recruitment and training of key management staff
  • Put in place clear controls for financial administration and business management
  • Directed day-to-day work of employees and motivated teams to exceed objectives
  • Directed administration and optimisation of financial operations, payroll and accounting processes.
  • Created and led successful business culture focused on performance.
  • Established budgets based on historical, current and forecasted business data.
  • Reviewed reports from subordinate management to identify areas of opportunity.
  • Identified and resolved operational issues impacting productivity, performance or profitability.
  • Communicated with clients to meet fiduciary obligations, strengthen relationships and define client objectives.
  • Maintained organisational compliance with applicable legislation and regulations.

Technical Sales Representative

NORCROS SA
Cape Town, Western Cape
11.2012 - 05.2017
  • Responsible for sale growth within construction - managing individual projects
  • Identify and maintain customer base - local
  • Identify new business opportunities - liaise with architects, designers, builders
  • Quality specifications - identified on each project
  • Management - key accounts
  • Management reporting - sales, budget, new specifications, stock control
  • Site Reporting - technical and specifications on projects
  • Planned and executed strategies to identify and target leads and prosepcts.
  • Consistently met or exceeded established KPIs and targets.
  • Performed continued market trend analysis, enabling improved insight for optimised sales practices.
  • Developed competitive sales quotes and followed up to convert quotes to sales.
  • Analysed market competition and created sales forecasts.
  • Built and cultivated strong network of lucrative clients.
  • Drove sales and increased revenue through solid negotiation and closing skills.
  • Generated large volume of leads to coordinate meetings and sales pitches.
  • Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
  • Used cold-calling and networking to reach new customers and grow potential client base.
  • Established customer needs by performing thorough cost-benefit analysis (CBA).
  • Used exceptional relationship building abilities to establish, develop and maintain positive business and customer links.
  • Built relationships with existing and new accounts.
  • Presented and promoted technical product and services using sound product knowledge and powerful sales techniques.

Sales Consultant

WATERSTONE Cape Town
09.2010 - 10.2012
  • Tile and Sanitary Industry
  • Duties & Responsibilities: (not limited to)
  • Responsible for managing and growing market share and sales - tile division
  • Identification - new business / growth customer base
  • Responsible - Sourcing and procuring stock
  • Negotiations - pricing, availability and quantity
  • Customer Management - design / deliver / complete project
  • Liaising - customers / designers / property developers / tiling contractors
  • Management - budget / costings / quantities

Sales Consultant

EURO TILE Cape Town
02.2010 - 08.2010
  • Tile and Sanitary Industry
  • Duties & Responsibilities: (not limited to)
  • Responsible for growth in sales - managing profit margins
  • Project Management - site inspections / providing samples / design
  • Initiate - cold calling / create new business / identify customer base
  • Servicing - liaising with property developers / architects

Founder

EL CONSULTING
Cape Town
06.2007 - 01.2010
  • Tilesmart was established in 2017
  • By taking greater advantage of my skill sets, which include my strong drive to achieve personal success”
  • Duties & Responsibilities: (not limited to)
  • Project Management - oversee full process including client acquisition, marketing and sales
  • Contract oversight - analysis, development, negotiations improvements, adjustments to close out
  • Cross-Function Co-ordination - working across internal & external departments to ensure compliance across all business requirements
  • Deadlines - prioritize and multitask to ensure all deadlines are met
  • Risk and Issue Management - quality checks and change management
  • Project Planning - resource allocation and monitoring, estimating and budget management
  • Project Support, Independent Consultancy - Building and Construction “Identify business opportunities within the Building and Construction industry by providing comprehensive services to the contractors.”
  • Duties & Responsibilities: (not limited to)
  • Liaising and negotiating with various building suppliers on materials, supply and price
  • Drafting on project plans as per clients / business owners / property developers
  • Manage and execute project plans as per deadlines
  • Responsible for costings on products - budgets
  • Consult - Architects / Building Constructors / Home Owners
  • Site Management - within regulations

Operations Manager

Pools
Cape
10.2000 - 06.2007
  • Cleaning and Maintenance Service Providers “Identify opportunities by providing a service to clients in the cleaning and maintenance of swimming pools with further development within the building industry.”
  • Duties & Responsibilities: (not limited to)
  • Responsible for site management - within building regulations
  • Responsible for advertising - online / cold calling / Networking
  • Insurance Companies - due to rain damage ( pump repairs / caved pavement repairs / water and storm damage repairs )
  • Constructional Repairs - Building extensions / roof repairs / patio extensions / glading / garages / enclosures )
  • Further Leads - Housing Development / Tiling / Electrical Installations / Plumbing repairs

Project Management / Sales Consultant

FIBRELINE POOLS
Cape Town
05.1996 - 09.2000
  • Duties & Responsibilities: (not limited to)
  • Drafting and submission of building plans
  • Administrative follow ups on building plans
  • Submission of project planning for management for approval and roll out
  • Ensuring execution of project plans within budget constraints
  • Responsible for site management - within regulations
  • Market Analysis
  • Responsible for increase in market share - cold calling / follow up on leads / advertising materials
  • Responsible for needs analysis by providing samples - colours / mosaics / decking / paving / copings / retainer walls
  • Responsible for customer service recommendations - sizing / location / paving / building requirements

Casual Worker

FIBRELINE POOLS
Cape Town
01.1993 - 11.1995
  • Casual during school holidays
  • Duties & Responsibilities: (not limited to)
  • Assistance with repairs and maintenance of swimming pools
  • Attending to customer queries and resolving customer complaints
  • Collecting and Delivering building material to various sites
  • Oversee casual labour on site
  • Daily administrative duties
  • I also travelled to the United States after my final year at secondary school for a period of 4 months working in the construction industry as a handy man
  • We were responsible for assisting with installations of steam piping for boiling rooms.

Education

Higher National Diploma -

UNIVERSAL MATRICULATION
Cape Town, Western Cape
01/1995 - 12/1995

BUILDING BETTER SALE PEOPLE -

ULTIMATE SALES GURU
Cape Town, Western Cape
/2015 - /2015

BARISTA COURSE -

BOOTLEGGER COFFEE COMPANY
Cape Town, Western Cape
/2018 - /2018

Skills

  • Rapport and relationship building
  • Lead generation
  • Sales office management
  • Excel proficiency
  • Sales process
  • Idea generation
  • Key account development
  • Team oversight
  • Problem solving
  • Superb time management
  • Excellent communication skills
  • Complex project negotiations
  • Social media savvy
  • Persuasive negotiations
  • Customer rapport
  • Energetic
  • Computer literate

Additional Information

  • INTERESTS TRAVEL

Languages

English
Fluent
Afrikaans
Fluent

Timeline

Small Business Owner

OTR EXPRESS
03.2019 - Current

Co-Owner

ON THE ROLL COFFEE BAR
06.2017 - 08.2019

Business Owner

Tilesmart
05.2017 - Current

Technical Sales Representative

NORCROS SA
11.2012 - 05.2017

Sales Consultant

WATERSTONE Cape Town
09.2010 - 10.2012

Sales Consultant

EURO TILE Cape Town
02.2010 - 08.2010

Founder

EL CONSULTING
06.2007 - 01.2010

Operations Manager

Pools
10.2000 - 06.2007

Project Management / Sales Consultant

FIBRELINE POOLS
05.1996 - 09.2000

Casual Worker

FIBRELINE POOLS
01.1993 - 11.1995

Higher National Diploma -

UNIVERSAL MATRICULATION
01/1995 - 12/1995

BUILDING BETTER SALE PEOPLE -

ULTIMATE SALES GURU
/2015 - /2015

BARISTA COURSE -

BOOTLEGGER COFFEE COMPANY
/2018 - /2018
Willem Christiaan Frylinck