Wiehann van der Westhuizen
Head of Sales & Marketing
Randburg
Summary
Head of Sales & Marketing with expertise in strategic planning, customer relationship management, and competitive analysis to drive revenue growth. Proven ability to lead cross-functional teams and manage complex projects that enhance business performance. Focused on leveraging business management skills to foster innovation and sustainable growth.
Overview
27
27
years of professional experience
Work History
Head of Sales & Marketing
Ortho-Xact
07.2024 - Current
- Oversee the Sales and Marketing functions for the Trauma & Limb Reconstruction, Sports Medicine, and Medical Technology divisions within Ortho-Xact.
- Lead the development and delivery of training and educational programs to ensure Orthopaedic surgeons and key stakeholders are proficient in the safe and effective use of Ortho-Xact’s product portfolio.
- Manage and mentor a national team of regional and divisional sales managers, ensuring alignment with company objectives and performance standards.
- Build and maintain strategic relationships with hospital groups at head-office level to drive collaboration and business growth.
- Strengthen and manage partnerships between Ortho-Xact and its suppliers to ensure alignment, support, and mutual success.
- Partner with the Finance Manager to analyse sales performance and profit margins, identifying opportunities to maximise divisional profitability.
- Collaborate closely with the Operations team to refine internal processes and enhance service delivery to customers.
General Manager
Ortho-Xact
05.2023 - 06.2024
- Provide strategic leadership for the Sales & Marketing functions across the Trauma & Limb Reconstruction, Sports Medicine, and Medical Technology divisions of Ortho-Xact, driving commercial growth and market development.
- Oversee key organisational projects, including the establishment of a new warehouse and office facilities, the implementation of a new ERP system, and the management of IT initiatives with a focus on Business Intelligence.
Head of Sales & Commercial
Ortho-Xact
01.2022 - 04.2023
- Trauma & Limb Recon Division
- Sports Med Division
Divisional Manager - Trauma & Limb Recon
Ortho-Xact
03.2018 - 12.2021
- Trauma & limb Recon agencies from Orthofix, AAP Implantate & Canwell Medical
Divisional Manager - Surgical
Surgical Innovations
04.2017 - 02.2018
- Olympus’ products in the GI&R, Endo Therapy, Energy & Imaging, ENT & Endo portfolios
Business Unit Director
Medsurg, Stryker
01.2014 - 03.2017
- Stryker’s products in the Endoscopic & Arthroscopic cameras and Power Tool portfolios
Regional Sales Manager
Trauma, Stryker
11.2011 - 12.2013
- Stryker’s products in the Trauma portfolio
Business Unit Manager
Spines, SA Biomedical
05.2007 - 11.2011
- Spine product ranges for Ulrich Medical, SpineArt, Vexim, Orthovita and Gore
Sales Representative
Sports Med Ortho, SA Biomedical
05.2005 - 04.2007
- Sports Medicine product ranges from Arthrex and Arthrocare
Sales Representative
Medical, OmniMed
05.2004 - 04.2005
- Medical product ranges for Ansell & Terumo
Sales Representative
Trauma, Linette Bowen Agencies (Agent for Smith & Nephew)
01.1999 - 04.2004
- Trauma product range for Smith & Nephew
Education
Diploma - Sales & Marketing Management
Damelin
Bloemfontein06-2002
Honours Degree - Sports Science
University of the Free State
Bloemfontein12-1998
Bachelors Degree - Human Movement Science
University of the Free State
Bloemfontein06-1997
Skills
Strategic planning
Customer relationship
Competitive analysis
Project Management
Revenue growth
Business Management
Cross-functional team management
Interests
I maintain an active lifestyle through cycling, padel, and action cricket My passion for sport began at a young age, when I competed in rugby, cricket, and athletics throughout my school years After school, I shifted my focus to multi-discipline sports and was fortunate to represent South Africa on multiple occasions in both Triathlon and Biathlon These milestones were the result of consistent focus, hard work, and perseverance—qualities that continue to drive my professional success today
Languages
English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)
Timeline
Head of Sales & Marketing
Ortho-Xact
07.2024 - Current
General Manager
Ortho-Xact
05.2023 - 06.2024
Head of Sales & Commercial
Ortho-Xact
01.2022 - 04.2023
Divisional Manager - Trauma & Limb Recon
Ortho-Xact
03.2018 - 12.2021
Divisional Manager - Surgical
Surgical Innovations
04.2017 - 02.2018
Business Unit Director
Medsurg, Stryker
01.2014 - 03.2017
Regional Sales Manager
Trauma, Stryker
11.2011 - 12.2013
Business Unit Manager
Spines, SA Biomedical
05.2007 - 11.2011
Sales Representative
Sports Med Ortho, SA Biomedical
05.2005 - 04.2007
Sales Representative
Medical, OmniMed
05.2004 - 04.2005
Sales Representative
Trauma, Linette Bowen Agencies (Agent for Smith & Nephew)
01.1999 - 04.2004
Honours Degree - Sports Science
University of the Free State
Bachelors Degree - Human Movement Science
University of the Free State
Diploma - Sales & Marketing Management
Damelin