Fitness
Wesley Wilmans
Management
Pretoria East Silver lakes
Summary
Determined Business Owner with commitment to excellence and more than 10 years of experience. Effective collaborator promoting Sales & marketing and senior management. Goal-Oriented with proven track record. Manager with Extensive Corporate Experience. Operations Manager with Training and Development Experience. Experienced Sales Manager with Expertise in Strategic Sales Planning. Dedicated Operations Manager with Expertise in Cost Reduction and Containment. Manager with 10+ years of experience in Revenue Generation and Customer Service.
Overview
27
27
years of professional experience
Work History
CEO
4 Elements Projects Building and Renovations
01.2021 - Current
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
Marketing Director / Head Martial Arts Trainer
Kick Fit Kickboxing Gym
01.2014 - 01.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Generated 100% attendance rate for national executive seminar series for lead generation program.
- Conducted market analysis and research to identify trends and opportunities.
- Created content and promotional materials to drive engagement and conversions.
- Created and managed marketing budget, ensuring maximized ROI.
- Planned and executed events and marketing programs to increase qualified leads.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Monitored participant workflow and behaviors throughout training process.
- Tracked attendance and evaluated progress for assigned trainees.
- Developed individualized training plans to achieve staff readiness.
- Contributed to reductions in employee turnover by revamping training programs.
- Recruited and trained new members of guest service team.
Sales Rep
Carl Zeiss / Puma Optics
01.2012 - 01.2013
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and delivered engaging sales presentations to convey product benefits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Generated new leads through networking and attending industry events.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Negotiated contracts with clients and developed relationships with key personnel.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Collaborated with cross-functional teams to identify and address customer needs.
- Developed and implemented sales strategies to increase profits.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Built customer loyalty and retention by delivering excellent shopping experiences.
Sales Rep
Alstom Mechanical Equipment (Actom)
01.2009 - 01.2011
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and delivered engaging sales presentations to convey product benefits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Generated new leads through networking and attending industry events.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Collaborated with cross-functional teams to identify and address customer needs.
- Used customer insights to develop innovative sales strategies to increase sales.
- Developed and implemented sales strategies to increase profits.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Recommended complementary purchases to customers, increasing revenue.
- Used in-store system to locate inventory and place special orders for customers.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Built customer loyalty and retention by delivering excellent shopping experiences.
Sales & Marketing Manager
Totaline Spares
01.2008 - 01.2009
- Managed sales promotions and marketing strategies on major social media sites.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
- Led crisis management team and provided quick turnaround solutions.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 70% in sales.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Prepared sales presentations for clients showing success and credibility of products.
Case Manager
Caliber Clinical Consultant's
01.2000 - 01.2007
- Partnered with physicians, social workers, activity therapists, nutritionists, and case managers to develop and implement individualized care plans and documented patient interactions and interventions in electronic charting systems.
- Assisted with outreach and engagement services to engage clients and maintain working relationships.
- Participated as member of multi-disciplinary team providing on-going case management services to adults with severe and persistent mental illnesses.
- Provided crisis intervention and risk assessments.
- Participated in psychiatric consultation, supervision, program meetings and in-service trainings.
- Complied with applicable program research and evaluation procedures.
- Identified care needs of individual patients and coordinated responses based on physician advice, insurance limitations, and procedural costs.
- Provided evidence-based therapeutic interventions and crisis management to clients to lessen negative on physical, mental and emotional wellbeing.
- Developed and implemented safety plans for clients at risk of harm to provide protection.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Accomplished multiple tasks within established timeframes.
- Onboarded new employees with training and new hire documentation.
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed and maintained relationships with customers and suppliers through account development.
- Maintained professional, organized, and safe environment for employees and patrons.
- Managed and motivated employees to be productive and engaged in work.
- Improved safety procedures to create safe working conditions for workers.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Controlled costs to keep business operating within budget and increase profits.
- Launched quality assurance practices for each phase of development
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Established team priorities, maintained schedules and monitored performance.
- Identified and communicated customer needs to supply chain capacity and quality teams.
Sales Rep
Hillbank Motor Corporation
01.1997 - 01.2000
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Engaged with customers to build rapport and loyalty.
- Answered customer questions about sizing, accessories, and merchandise care.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to effectively build rapport and lasting relationships.
- Solved customer challenges by offering relevant products and services.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Built relationships with customers to encourage repeat business.
- Generated new sales leads to achieve and exceed monthly sales goals.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Managed efficient cash register operations.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Sales reporting to management and stake holders.
Education
High School Diploma -
John Orr Technical High School
Auckland Park 04.2001 -
Truma Counselling Diploma - undefined
Unisa
Sales Marketing Management Diploma -
Damline Collage
Social Media and Marketing Diploma - undefined
UCT
Muay Thai Kickboxing - undefined
Black Belt Martial Arts
undefined
Silver and Bronze Medals in 2012 World Muaythai Championships Thailand
Skills
Crisis Management
undefinedPersonal Information
- ID Number: 800 306 505 808 9
- Age: 43
Accomplishments
- I represented South Africa in the 2012 World Muay Thai Championships in Bangkok Thailand. Achieved Silver and Bronze Medal Super heavy Weight division.
- 3 x SA Light Heavy Weight Muay Thai Champion.
- Qualified Black Belt Instructor all style kickboxing.
- Trained and Developed Professional combat athletes in full contact Sport MMA and Kickboxing.
- Trained and Developed clients with special needs in overcoming trauma and assault.
Interests
Martial Arts Muay Thai Baron
Running
Personal Training
Youth development
Martial Arts Muay Thai Kick boxing
20 years experience in Martial Arts Muathai Kickboxing. I have competed Professional and retired as fighter inn 2012 due to serious leg injury during world champs 2012. I continued to grow and develop as instructor and coached people of all ages and Professional MMA fighters to achieve personal goals to "Respect all and fear none"
Timeline
CEO
4 Elements Projects Building and Renovations
01.2021 - Current
Marketing Director / Head Martial Arts Trainer
Kick Fit Kickboxing Gym
01.2014 - 01.2020
Sales Rep
Carl Zeiss / Puma Optics
01.2012 - 01.2013
Sales Rep
Alstom Mechanical Equipment (Actom)
01.2009 - 01.2011
Sales & Marketing Manager
Totaline Spares
01.2008 - 01.2009
High School Diploma -
John Orr Technical High School
04.2001 -
Case Manager
Caliber Clinical Consultant's
01.2000 - 01.2007
Sales Rep
Hillbank Motor Corporation
01.1997 - 01.2000
Truma Counselling Diploma - undefined
Unisa
Sales Marketing Management Diploma -
Damline Collage
Social Media and Marketing Diploma - undefined
UCT
Muay Thai Kickboxing - undefined
Black Belt Martial Arts
undefined
Silver and Bronze Medals in 2012 World Muaythai Championships Thailand
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