Wesley Cousins
Johannesburg,Gauteng
Summary
Accomplished sales professional with a robust expertise in product knowledge mastery and technical product understanding. Demonstrates exceptional skills in budget development and oversight, sales forecasting accuracy, and market trends identification. Proficient in effective networking, partnerships brokering, and account management, driving revenue growth through strategic business development strategies. Adept at customer needs analysis, competitor analysis, and lead conversion to optimise the sales process. Committed to building strong B2B sales pipelines and enhancing client prospecting efforts to achieve target-driven results.
Resourceful Business Development Officer with knack for creating new growth opportunities and building strategic partnerships. Adept at driving revenue growth through innovative business strategies and fostering long-term client relationships. Delivered measurable improvements in market penetration and sales performance, enhancing overall company profitability.
Overview
17
17
years of professional experience
Work history
Business development officer
Imbokoduyethu Holdings
Johannesburg, South Africa
2025.08 - Current
- Led team training sessions, fostering professional growth and development among staff members.
- Spearheaded new market research, resulting in innovative business strategies.
- Implemented robust growth strategies that resulted in a more robust bottom line.
- Identified potential business opportunities, yielding a broader client base.
- Streamlined internal processes with an aim to enhance productivity levels.
- Managed cross-functional teams to deliver high-quality projects on schedule.
- Cultivated strong relationships with stakeholders for increased trust and collaboration.
- Achieved enhanced company reputation by developing effective marketing plans.
- Devised improved sales tactics, leading to expanded market share.
- Tailored pitches and proposals to bespoke client needs, increasing engagement and securing sales.
- Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
- Coached team to build client relationships and exceed sales targets.
- Introduced new technologies into team workflows to boost output efficiency and accuracy.
Account manager
Acteon Group
Norwich, UK
2023.12 - 2025.07
- Analysed sales data for identifying opportunities for growth.
- Monitored competitor activity, staying ahead in the market competition.
- Managed business relationships to ensure loyalty and long-term commitment.
- Established strong rapport with clients through regular communication.
- Conducted market research to stay abreast of industry trends.
- Prepared detailed reports to provide insight into account performance.
- Collaborated with sales team for achieving shared objectives.
- Implemented customer service policies, enhancing client experience.
- Handled customer concerns and complaints to resolve issues and build loyalty.
- Generated KPI reports to illustrate overall performance.
- Resolved escalated issues and liaised with clients to restore satisfaction and promote retention.
Junior account manager
AZMT Technologies
Johannesburg, South Africa
2021.09 - 2023.11
- Attended industry events, expanding professional network.
- Coordinated with sales team to meet quarterly targets.
- Increased brand awareness with strategic marketing campaigns.
- Implemented feedback mechanisms to gauge customer satisfaction.
- Resolved customer issues promptly, enhancing overall client experience.
- Managed client accounts, ensuring high levels of service quality.
- Identified business opportunities for revenue growth.
- Developed detailed sales presentations to secure new clients.
- Worked closely with senior management on strategic planning.
Retail manager
Fire It Up!
Johannesburg, South Africa
2018.04 - 2021.08
- Organised special events and promotions to drive traffic and increase sales volume.
- Streamlined checkout procedures, enhancing customer experience during peak shopping periods.
- Achieved increased customer satisfaction by implementing effective staff training programmes.
- Managed inventory for smoother operations.
- Handled customer complaints effectively to maintain high levels of customer satisfaction.
- Implemented innovative visual merchandising techniques which led to increased shopper interest.
- Monitored competitors closely, enabling strategic pricing decisions and marketing efforts.
- Optimised merchandise display, contributing to improved store aesthetics and shopper engagement levels.
Retail assistant manager
Cape Union Mart
Johannesburg, South Africa
2017.12 - 2018.03
- Implemented promotional campaigns for increased product visibility.
- Conducted routine audits to prevent loss from theft or damage.
- Ensured compliance with health and safety regulations for a safe shopping environment.
- Monitored sales trends, adjusting stock orders accordingly.
- Stock takes.
- Theft prevention.
- Drive sales.
- Employee training.
Sales assistant
Full Throttle
Johannesburg, South Africa
2008.12 - 2017.11
- Conducted daily inventory checks to manage stock levels accurately.
- Ensured stock replenishment in a timely manner to maintain product availability.
- Offered personalised shopping advice to enhance customer experiences.
- Assisted customers with product selection for optimal satisfaction.n
- Assisted customers with product selection for optimal satisfaction.a
- Managed online store
- Managed social media accounts.
Education
Certificate of Higher Education - IT
Microsoft
South Africa 2025.01 -
Skills
- Product knowledge mastery
- Budget development and oversight
- Sales forecasting accuracy
- Market trends identification
- Technical product understanding
- Effective networking
- Goal-Oriented thinking
- Partnerships brokering
- Target-Driven mindset
- Knowledge of crm software
- Account management
- Customer needs analysis
- Competitor analysis
- Lead conversion
- Sales process optimisation
- Sales pipeline management
- Business development strategies
- Client prospecting
- Revenue growth strategies
- B2B sales
- Sales pipeline building
Timeline
Business development officer
Imbokoduyethu Holdings
2025.08 - Current
Certificate of Higher Education - IT
Microsoft
2025.01 -
Account manager
Acteon Group
2023.12 - 2025.07
Junior account manager
AZMT Technologies
2021.09 - 2023.11
Retail manager
Fire It Up!
2018.04 - 2021.08
Retail assistant manager
Cape Union Mart
2017.12 - 2018.03
Sales assistant
Full Throttle
2008.12 - 2017.11