Excell
Werner Kriel
Senior Sales Manager
POLOKWANE
Summary
Adaptable and forward-thinking Sales Manger, methodical about capturing every business development opportunity with multi-pronged approaches. Focused on continuous improvement of sales numbers through strategic management of teams and monitoring of market trends. Skillfully build connections and remove roadblocks by leveraging required industry expertise.
Overview
15
15
years of professional experience
3
3
Certifications
1
1
Language
Work History
Senior Sales Manager
Shoprite Sheckers
Polokwane
12.2010 - 06.2022
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Formulated and presented innovative strategies to stakeholders to build successful sales plans.
- Investigated competitive landscape to anticipate negative business impacts.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Established and cultivated solid business relationships with new or existing customers.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Evaluated performance against goals and implemented appropriate development plans.
Franchise Development Manager
Jimmys Killer Prawns
Cape Town
01.2007 - 11.2009
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Drove sales by developing multi-million dollar contract sales.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Facilitated business by implementing practical networking techniques.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Organized promotional events and interacted with community to increase sales volume.
- Managed accounts to retain existing relationships and grow share of business.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Education
No Degree - African Languages
04.2001 -
Skills
Rapport and relationship building
undefinedAccomplishments
I have worked for Checkers for 12 years as branch manager, and also often filling in for regional manager. I learned a great deal in this twelve years about why things sell and why they don't, what are the best strategies to put into place to make sure the sales team understands exactly what is needed to create the most sales out of a specific product. I have built up great contacts over the past two decades, and I am an exceptional motivator and leader.
- Created a company-wide, comprehensive training program for all sales team members.
- Named "Manager of the Year" in 2017.
- Promoted to Regional Sales Manager after 5 successful years in the sales department, taking care of the region in the absebce of the regional sales manager
- Collaborated with team 250 in the development of opening new stores
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team 240 staff members.
- Achieved the highest turnover store in two different stores through effectively helping with sales strategies and specialized deals with suppliers
Additional Information
I am driven, I love the industry and I am focused and disciplined. I am a truly great leader and love working with staff. I find it in my nature to be a natural motivator of staff and employees, right up to management level.
Software
SAP
GAAP
Micros
Microsoft
Certification
Licensed c1 (code 10) driver
Interests
Reading, documentaries, biographies, outdoor, entrepeneur
Drone Flying, Animal lover and rescuer.
I fly drones in my spare time, making videos for mostly Real Estate companies in a effort for them to sell houses and properties. I have done approximately 30 videos, edited with music, transitions etc, for companies like Seef, Remax etc. I have also done promotional videos for schools like Tom Naude, Mitchell house etc.
I always have a few stray dogs at my house that I keep and feed, and I am closely working with the Rory Hensman Research and Conservation Unit, as well as Adventures with Elephants, in helping protecting these magnificent animals. I visit there about twice a month and help by creating firelighters our of elephant dung to make profit to support these sanctuaries.
Timeline
Licensed c1 (code 10) driver
01-2020
Training - Human Resourcing and disciplinary processes
01-2015
Certified [Job Title], [Company Name] - [Timeframe]
01-2012
Senior Sales Manager - Shoprite Sheckers
12.2010 - 06.2022
Franchise Development Manager - Jimmys Killer Prawns
01.2007 - 11.2009
High School Sarel Cilliers - No Degree, African Languages
04.2001 -
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