Warren Whittaker
Sales & Marketing Professional
Cape Town
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Goal-oriented manager with distinguished experience in the FMCG, Engineering, Retail, Wholesale as well as the Informal sector industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
33
33
years of professional experience
Work History
Sales Consultant Manager
AbsorbItall
4 2020 - Current
- Leveraging digital channels to promote products, services and brands
- Search engines -for customer research
- email content creation to prospects as well as current customers
- Providing exceptional customer service, addressing concerns promptly and ensuring repeat business from satisfied clients
- Managed key accounts, fostering long-term relationships with clients while consistently meeting or exceeding sales targets.
- Face To Face negotiations on contractual agreements
- Conducted regular market research to identify emerging trends and potential opportunities for business expansion
- Boosted Sales revenue by implementing effective sales strategies and building strong customer relationships
Sales Manager
Too Much Wi-Fi
01.2020 - 03.2020
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Sales of WiFi Solutions
- Worked to set Targets
- Quotations and Proposals
- Client Meetings
- Responsible to generate new viable Sales prospects
- Responsible for Training of Field Sales Workers
- Customer Service and Liaison.
Business Development Consultant
Siyaya Skills Institute
06.2019 - 12.2019
- Marketing of Skills Development and Training Courses
- Lead Generation
- Negotiated contracts and closed sales with new and existing clients.
- Elevated client engagement levels through regular communication updates and strategically planned touchpoints.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Increased client base by identifying new business opportunities and developing strategic partnerships.
- Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
- Delivered compelling sales presentations that clearly communicated value propositions tailored to client needs.
- Met with current clients to assess needs and develop improvement plans.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
- Conducted market research and analyzed industry trends to inform business development strategies.
- Implemented data-driven decision-making processes that informed resource allocation and prioritization of business opportunities.
- Communicated with local organizations to build networks and develop leads.
- Achieved targeted revenue growth by implementing effective sales strategies and tactics.
- Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Optimized sales funnel management practices, leading to increased lead conversion rates and shorter sales cycles.
- Forged strong relationships with key stakeholders, enhancing brand reputation and fostering long-term collaborations.
- Devised business plan outlining concise and actionable targets and sales goals.
- Cultivated a performance-driven culture through consistent coaching, feedback, and recognition of employees'' contributions to organizational success.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Streamlined internal processes to improve efficiency, enabling the team to focus on revenue-generating tasks.
- Improved sales documents with new and improved features.
- Collaborated with cross-functional teams to develop innovative product offerings that met customer needs.
- Maximized ROI on marketing investments by closely monitoring campaign performance metrics and adjusting strategies accordingly.
- Leveraged CRM tools to effectively manage leads, ensuring timely follow-up and improved conversion rates.
- Researched prospective Clients
- Client Meetings
- Quotations and Proposals
- Cold Calling
- Customer Relations.
Sales Manager
OKE South Africa
11.2018 - 04.2019
- National Key Account Management-looked after National Key Accounts such as Volkswagen, Toyota as well as Mercedes Benz
- Up sold into existing Accounts
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Established and cultivated solid business relationships with new or existing customers.
- Prepared sales presentations for clients showing success and credibility of products.
- Marketing
- Sourced potential new Business
- Customer Relations
- Supervised Sales Staff.
- Communicated product quality and market comparisons by creating sales presentations.
- Managed accounts to retain existing relationships and grow share of business.
Area Sales Supervisor
Diplomat South Africa
06.2016 - 10.2018
- Supervised 16 sales people
- Identified and on boarded new clients in the informal sector via Cold Calling and Networking
- Implemented efficient processes for order processing, fulfillment, and delivery, streamlining daily operations within the territory.
- Reviewed daily metrics of account executives to evaluate strengths and weaknesses.
- Managed budgets, inventory, and supply chains to optimize resource allocation and minimize costs for the area.
- Customer Retention
- Responsible for FMCG Sales
- Merchandising
- Distribution and Warehousing in the informal Sector of the Cape Flats
- Coached Sales Staff
- Compiled Reports
- Key Account Management.
New Car Sales Executive
Imperial Ford
12.2013 - 10.2015
- New Vehicle Sales
- New Business Development
- Met customers on lot and in showroom to discuss available vehicles and options.
- Responded to customer enquiries via telephone and email.
- Prepared purchased vehicles and completed final delivery checks.
- Completed registration paperwork and sales documentation.
- Offered comprehensive knowledge of vehicle operations and brand features.
- Ensured compliance with all dealership policies as well as state regulations regarding financing options, warranties, and sales contracts.
- Provided detailed follow-up communications with potential buyers after initial consultation or test drive to address any questions and maintain interest in the dealership.
- Enhanced customer satisfaction by providing personalized consultations and tailored vehicle recommendations.
- Increased dealership revenue through consistent sales performance and building long-term client relationships.
- Fostered a positive working environment by contributing to team success through collaboration and communication efforts.
- Effectively communicated trade-in evaluations to customers by explaining appraisal methods used in determining vehicle values.
- Collaborated with service department to ensure seamless vehicle delivery process, including detailing, safety inspections, and addressing any necessary repairs prior to customer handover.
- Developed strong referral network by establishing trust with satisfied customers who recommended services to friends and family members.
- Stayed up-to-date with industry trends, ensuring comprehensive knowledge of various automobile models and features.
- Negotiated vehicle prices and secure financing for customers.
- Located desired vehicles at auctions and other dealerships.
- Demonstrated vehicles and features, and conduct test drives.
- Helped build sales team for new location by training and mentoring all members.
- Delivered exceptional customer service, addressing concerns and answering questions promptly to facilitate informed decisions.
- Participated in ongoing training programs for professional development and staying current on automotive advancements.
- Maintained compliance with all service, quality, and regulatory standards.
- Assisted clients in arranging test drives for desired vehicles while emphasizing safety precautions during the experience.
- Conducted thorough vehicle walkarounds, highlighting key features to potential buyers and demonstrating value.
- Utilized CRM software to manage client information efficiently, streamlining the sales process from initial contact to final sale.
- Collaborated with marketing team to develop effective promotional campaigns that attracted new customers to the dealership.
- Outlined sales, warranty, and service procedures.
- Streamlined the car buying process for customers by efficiently managing paperwork and collaborating with finance teams.
- Managed assigned leads effectively, maintaining organized records of client interactions for future reference.
- Implemented strategic negotiation techniques, resulting in mutually beneficial agreements between dealership and clients.
- Maintained showroom appearance standards by keeping vehicles clean, organized, and properly displayed for optimal presentation.
- Built rapport with clients through active listening, understanding their needs, and guiding them towards the most suitable vehicles.
- Negotiated purchase prices and explained sales, warranty, and optional products.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Answered telephone and email inquiries from potential customers.
- Developed successful sales strategies to maximize customer satisfaction and profit.
- Worked to set targets of R100000 per month
- Resolved Customer Complaints
- Housekeeping.
Used Car Sales Manager, Used Car Sales Executive as well as New Car Sales executive
Hyundai Plumstead
12.2004 - 10.2013
- Reported to the Branch Manager on Targets achieved weekly, monthly, Quarterly and annually
- Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
- Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
- Hired, trained and monitored performance of salespeople to establish sales quotas and manage sales goals.
- Furnished dealership with accurate floor traffic control data and weekly reports on sales activities.
- Created a positive work environment that fostered teamwork, productivity, and employee retention.
- Increased used car sales by developing and implementing effective marketing strategies.
- Established a robust online presence by optimizing website content and utilizing social media channels to reach potential buyers.
- Streamlined internal processes to improve efficiency in daily workflow and increase overall productivity levels.
- Analyzed market trends to identify potential growth opportunities within the used car industry.
- Conducted regular appraisals of pre-owned vehicles, ensuring accurate pricing based on market value and vehicle condition.
- Continuously identified and on boarded new Business Clients via cold calling
- Worked to Set Targets
- Responsible for achieving a budget of R500000 per month
- Responsible for 4 Sales Executives as well as 2 Support Staff Members
- Monthly, Quarterly and Yearly Audits of Stock
- Appointed Staff
- Human Resource Management.
Human Resource & Training Consultant
Namib Dynamic Services
01.2004 - 11.2004
- Conducted Research for new Projects in respect of Training and Development
- Improved student performance by defining clear goals and communicating performance metrics.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Managed multiple projects simultaneously while maintaining strict deadlines and staying within budget constraints.
- Partnered with management teams to align training initiatives with business objectives, supporting strategic goals through workforce development efforts.
- Compiled Reports and Presented Findings.
Sales Consultant
Kimberly-Clarke South Africa
11.1999 - 12.2003
- Key Account Management of all major Contracted Wholesalers in the Industrial Sector
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Responded to telephone and in-person requests for information.
- Provided sales and customer service assistance to walk-in traffic
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
- Followed up with existing customers to provide additional support and address concerns.
- Streamlined sales processes to improve efficiency, leading to quicker deal closings and increased productivity.
- Enhanced team performance by sharing successful sales strategies and best practices in regular team meetings.
- Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
- Strengthened brand reputation by delivering superior customer experiences that fostered loyalty and repeat business.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings.
- Nurtured leads through consistent follow-ups, ultimately converting prospects into satisfied customers.
- Maximized customer retention by resolving issues quickly.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
- Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
- Conducted comprehensive product demonstrations for clients, resulting in increased understanding of features and benefits.
- Facilitated smooth transactions by efficiently handling paperwork, processing payments, and addressing any concerns or questions from the client promptly.
- Increased referral business by establishing a strong rapport with existing clients, leading to positive word-of-mouth recommendations and an expanded customer base.
- Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
- Provided valuable feedback to company leadership regarding client preferences, helping inform future product development initiatives.
- Fulfilled orders and sourced products to meet rigorous customer delivery schedules.
- Maintained sense of urgency in answering customer questions and requests through email or voice message.
- Maximized profit margins while maintaining competitive pricing structures through skillful negotiation tactics with clients during the sales process.
- Evaluated sales metrics to identify areas for improvement, implementing strategic changes to increase success rates.
- Maintained organized, presentable merchandise to drive continuous sales.
- Oversaw daily outbound calls to identify services that address primary needs.
- Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.
- Expanded company reach by establishing new connections with potential clients at industry events and conferences.
- Skillfully managed complex deals by effectively coordinating with internal teams, such as finance and legal departments, to ensure timely completion.
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
- Retained consistent client base by conducting market research to develop brand strategy.
- Evaluated customer purchase requirements and recommended best-fit company offerings.
- Cold called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory.
- Collaborated with marketing teams to develop targeted promotional campaigns that drove customer interest and engagement.
- Exceeded quota expectations consistently through diligent prospecting efforts and effective pipeline management techniques.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Created detailed sales presentations to communicate product features and market data.
- Increased profitability and pipeline development by leveraging multiple sales strategies and distribution channels.
- Cultivated lasting rapport with key industry clients by providing accurate pricing and credit terms to meet customer objectives.
- Checked client organization and agreements with company priorities through automating content management systems.
- Worked to Set Targets
- Up sold in to existing clients
- Responsible to identify and on-board new Business Clients
- Provided Training to the Sales and Administration Staff
- Key Account Management of all major State Tenders.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Used customer insights to develop innovative sales strategies to increase sales.
Senior Sales Consultant
British American Tobacco Company
03.1993 - 10.1999
- Responsible for new Business Development in the informal as well as the Formal sector via Cold Calling and Networking
- Established strong client relationships for increased customer loyalty and repeat business.
- Evaluated clients' needs and created plan of action to provide solutions.
- Cultivated existing customer relationships and built rapport with new clients using extensive product knowledge and 24-hour return call policy.
- Provided exceptional customer service, addressing concerns promptly and professionally.
- Introduced new products to existing clients, generating additional revenue streams through upselling techniques.
- Created sales presentations to highlight product benefits and enhanced bottom-line profits.
- Provided high level of tailored service to each and every customer, which helped to build lucrative, lasting partnerships.
- Explained important information regarding features and functions for various products so that customer was knowledgeable.
- Met regularly with sales manager to discuss sales strategies and brainstorm new ways to encourage customers to buy.
- Facilitated cross-functional collaborations between departments such as Marketing and Product Development in order to improve product offerings.
- Organized and attended industry events, strengthening brand presence within the marketplace.
- Identified and resolved issues regarding sales and business strategy.
- Negotiated contracts with clients, securing favorable terms to drive profitability.
- Produced sales and team productivity reports for analysis, forecasting and improvement-related objectives.
- Managed key accounts to ensure client satisfaction and maximize revenue opportunities.
- Worked to Set Targets
- After-Market Service of Retail Stores in the Western and Northern Cape areas
- Conducted Audits of all Informal Sector Spaza Shops, Shebeens and House Shops for the entire Cape Flats area
- Assisted with Marketing and Advertising Strategies on the Cape Flats.
- Boosted sales revenue by developing and implementing effective sales strategies.
- Collaborated with marketing teams to create engaging promotional materials that highlighted product benefits.
- Expanded market share with targeted prospecting and lead generation efforts.
- Developed comprehensive understanding of competitor offerings to better position products in the market.
- Utilized extensive communication and interpersonal skills to reach out to prospective leads through cold calling.
- Spearheaded initiatives aimed at improving internal processes for increased productivity among team members.
- Improved team collaboration, streamlining communication to enhance overall efficiency.
- Monitored and managed staff performance to attain target metrics both individually and team unit.
- Built and cultivated relationships with customers and turned prospective leads into happy clients by returning messages quickly and answering questions truthfully.
- Instructed sales staff on product protocols, proper utilization and effective guidance methods to support clinical application of devices.
- Analyzed market trends, identifying areas of opportunity for competitive advantage.
- Applied consultative sales approach and followed strategic marketing initiatives to develop new business.
- Coordinated sales presentations tailored specifically for individual clients'' needs and preferences.
- Championed a culture of continuous improvement by regularly seeking feedback from colleagues and customers alike.
- Conducted regular training sessions on product knowledge, enabling team members to effectively sell complex solutions.
- Generated new business through effective prospecting, telemarketing, territory planning and relationship building.
- Utilized CRM software to track leads, monitor progress, and maintain accurate records of all client interactions.
- Increased territorial share by driving new market penetration strategy to address emerging customer and industry needs.
- Conducted product demonstrations, showcasing company offerings to potential clients.
Tutor & Library Assistant
University of the Western Cape
01.1991 - 12.1993
- Assisted Students with study material in the Library
- Provided homework assistance using specific curriculum and materials.
- Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
- Supported students with helpful study habits and exam strategies.
- Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
- Provided one-on-one tutoring sessions, tailoring instruction to meet the specific needs of each student while promoting independent learning skills.
- Developed student confidence through positive reinforcement strategies.
- Tutored 1st year Students in Sociology and Anthropology.
Education
Honours Degree in Public Administration - undefined
University of Stellenbosch
B.A degree in Social Sciences -
University of the Western Cape
Skills
- Negotiation expertise
- Sales Presentations
- Social Media Marketing
- Sales strategy development
- Data-driven decision-making
- Competitor Analysis
Timeline
Sales Manager
Too Much Wi-Fi
01.2020 - 03.2020
Business Development Consultant
Siyaya Skills Institute
06.2019 - 12.2019
Sales Manager
OKE South Africa
11.2018 - 04.2019
Area Sales Supervisor
Diplomat South Africa
06.2016 - 10.2018
New Car Sales Executive
Imperial Ford
12.2013 - 10.2015
Used Car Sales Manager, Used Car Sales Executive as well as New Car Sales executive
Hyundai Plumstead
12.2004 - 10.2013
Human Resource & Training Consultant
Namib Dynamic Services
01.2004 - 11.2004
Sales Consultant
Kimberly-Clarke South Africa
11.1999 - 12.2003
Senior Sales Consultant
British American Tobacco Company
03.1993 - 10.1999
Tutor & Library Assistant
University of the Western Cape
01.1991 - 12.1993
Sales Consultant Manager
AbsorbItall
4 2020 - Current
Honours Degree in Public Administration - undefined
University of Stellenbosch
B.A degree in Social Sciences -
University of the Western Cape
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