Warren Evan Brown
Lusaka
Summary
Dynamic Sales Manager with a proven track record in key account development and sales forecasting at Seapride Foods Zambia. Expertise in team leadership and performance analytics drives consistent sales growth, exceeding targets while fostering strong client relationships. Innovative strategies implemented enhance customer satisfaction and operational efficiency. Career goals include further advancing sales operations and expanding market reach.
Overview
12
12
years of professional experience
Work History
Sales Manager
Seapride Foods Zambia
08.2023 - Current
- Company Overview: Subsidiary of DP World.
- I am currently managing a sales team of approximately 27 members.
- We are currently servicing the HORECA and Retail sector across the whole of Zambia
- This is a frozen, chilled, and grocery multi-temperature distribution business with a frozen capacity of 5,000 tons.
- This role has been one that I am very proud of, as it has allowed me to really help grow the sales team into a solid team, working together to achieve the expected targets set out by the business.
- We strive to be top of mind with customers.
- Managing procurement strategy, streamlining processes, and order placement to improve the operational outcome of the supply chain and maximize costs.
- Continuously identify new products and implement sales strategies to drive a full basket solution for our customers.
- Driving all sales team members to achieve and exceed targets.
- Pursue and ensure the sales team generates new business across the foodservice, industrial, and retail sectors.
- Work toward achieving and exceeding budgeted targets set out by the business.
- Developed great working relationships and networks with internal and external stakeholders.
- Carry out brand activations with the sales teams in-store or with customers.
- Recruit, hire, and onboard new salespeople.
- Create sales forecasts.
- Analyze performance data.
- Design and implement a scalable sales strategy.
- Continuously improving sales processes.
- Subsidiary of DP World.
Group Business Development Product Specialist
Deep Catch Holdings
08.2017 - Current
- Company Overview: Subsidiary of DP World
- Experienced Business Development Specialist working with multiple brands and their products in the company portfolio achieving and exceeding sales targets year on year
- I currently work in the food service, retail and wholesale distribution sector
- I work independently in country and am a self-starter and self-motivated person with a passion for the food industry, sales and business development and training the sales members I work with
- I have proven myself capable of reaching and exceeding targets set for me and thrive in changing and fast paced environments
- New Product Development and training and responsibility for sales growth and exceeding given targets on those products
- Training all sales team members to achieve and exceed targets
- Implementing and training sales teams on new recipes with customers to maximize sales and diversify the range within the customers basket and menu, including recipe costings
- Pursued and ensured generation of new business across the foodservice, Industrial and retail sectors
- Experienced Business Development Specialist working with multiple brands in the company portfolio achieving and exceeding targets set for me
- Export business development through our distribution branches in Sub Sahara Africa, Zambia, Zimbabwe, Botswana and Namibia
- Developed great working relationships and networks with internal and external stakeholders
- Organizing and marketing of brand specific products to train staff and managers using trade shows to deliver training and marketing
- Project Management organizing trade shows that include suppliers across the Seapride Foods (Distribution company under Deep Catch Holdings) portfolio
- Subsidiary of DP World
Sales Associate Export Division Africa
Rich Products Corporation
04.2013 - 07.2017
- Achieving the budgeted numbers for the respective countries while implementing the following-
- Management of accounts to ensure customers' needs are met
- Maintaining a good relationship with internal and external stakeholders
- Managing accounts in the Export Division
- Export accounts include distributors in East Africa, Zambia, Botswana and Namibia
- Grown and maintained good working relationships and networks with internal and external stakeholders
- Pursued and ensured generation of new business across the foodservice and retail sectors
- Organizing and marketing of trade shows that have assisted the brand in standing out amongst competitors
- Implementing new recipes with customers to maximize sales and diversify the range within the customers basket
- Activate any marketing campaigns that will increase consumption patterns while supporting the Brand Health and the Rich Experience
- Negotiating with internal and external stakeholders
- Weekly sales report
- Weekly sales tracking per SKU to identify any issues that could or may arise and address them immediately
- Monthly target tracking
- Be able to problem solve (find solutions) in any of the following functions: Supply chain, Logistics, Commercial -Incorrect invoicing/deals/claims managing in-country listing processes with customers and ensuring open communication with relevant buyers’ offices in both Retail and Food Service Channels
Sales Associate
Rich Products Corporation
04.2013 - 07.2017
- Management of accounts to ensure customers' needs are met
- Maintaining a good relationship with internal and external stakeholders
- Managing accounts in the inland region
- Monthly visits to the Free State
- Pursued and ensured generation of new business
- Successful closing of business deals
- Negotiating with internal and external stakeholders
- Hosting of open days for clients
- Weekly sales report
- Monthly target tracking
Education
Certificate in Sales Management -
University of Cape Town
Cape Town01-2021
Certificate in culinary arts - Sales Management
HTA
Johannesburg01.2016
Matric -
Mondeor High School
01.1997
BCOM - International supply chain management
IMM
JohannesburgSkills
- Results-oriented and self-motivated
- Key account development
- Performance analytics
- Sales forecasting
- Procurement strategy
- New product development
- Team leadership
- Communication skills
- Forward-thinking and proactive
- Excellent oral and written communication
- Ability to work under pressure and meet tight deadlines
- Ability to work independently and within a team
- Attention to detail
- Maintain strict confidentiality at all times
- Ability to execute multiple activities simultaneously
- Sales strategy
- Market analysis
- Training program development
- Solution selling
- Motivational skills
Contact Numbers
+27 72832 3368, +260 96 229 4862
Passport Holder
British passport
South African passport
Affiliations
- Enduro riding
- Running
- Football, rugby and general sports fan
- Family time
- Weekend boating and camping
Timeline
Sales Manager
Seapride Foods Zambia
08.2023 - Current
Group Business Development Product Specialist
Deep Catch Holdings
08.2017 - Current
Sales Associate Export Division Africa
Rich Products Corporation
04.2013 - 07.2017
Sales Associate
Rich Products Corporation
04.2013 - 07.2017
Certificate in Sales Management -
University of Cape Town
Certificate in culinary arts - Sales Management
HTA
Matric -
Mondeor High School
BCOM - International supply chain management
IMM
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