Wade Whittaker
Business Development Manager
City of Johannesburg
Summary
Skilled Business Development leader offering 10 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
18
18
years of professional experience
9
9
years of post-secondary education
Work History
Business Development Manager
British Council
5 2021 - Current
- Led business development efforts in South Africa, Namibia, and Mozambique, driving sales performance in a competitive market
- Generated new business with marketing initiatives and strategic plans.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key stakeholders.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Enhanced company's profitability by identifying and eliminating inefficiencies in existing business processes.
- Fostered culture of innovation, encouraging team members to propose new ideas for products and services.
- Diversified revenue streams by exploring and launching into new geographic markets.
- Developed strategic partnerships and implemented innovative sales strategies to achieve revenue growth targets
- Successfully expanded market presence and increased brand awareness in the cluster
- Commercial planning and analytics of profitability.
General Manager
International Education Link
01.2018 - 05.2021
- Generating demand for international study routes by practicing strategic marketing operations across Sub Saharan Africa
- Duties included: Liaising and coordination of career days and presentations across the Southern African region
- Application design and processing
- Generating demand for tertiary study opportunities abroad through the use of strategic marketing campaigns throughout the SADC region
- Teamwork and people management throughout departments
- Human Resource management and talent searching
- Coordination and planning of annual Educational Roadshow
- Represented the company at various awards ceremonies and international conferences in Europe
- Attended several international networking conferences in Europe such as ICEF
- Coordination and implementation of advertising campaigns through the use of SEO and multimedia platforms
- Achievements: Became the largest and most prevalent tertiary recruitment agency in Southern Africa in 2015 to present
- Won 'Best Study Abroad Provider, 2018' at WYSTC conference in Edinburgh Scotland.
Sales and Marketing Associate (Internship)
Queensborough Community College
06.2011 - 08.2011
- Secured a three-month internship over summer of 2011 in Queens, New York
- Worked for a community college that required assistance with their marketing activities
- Brand development and consulting
- Developed innovative marketing strategies for a sales driven organisation
- Comprehensive database management and migration from SQL to Opera
- Achievements: Received excellent feedback from management and gaining international exposure in a professional working environment
- Generated new development deals for partnering scholarship programmes for disadvantaged students.
Marketing Asscoiate
International Education Link
02.2007 - 05.2009
- Duties included the marketing and advertising of a new and innovative company that recruits African students to study at universities in various locations in Europe
- Some of my responsibilities included the enhancement of the company's online presence and setting up career days for school pupils to gather relevant marketing material and application administration
- The company benefited from enormous success during my 18 month placement, as the universities on average experienced on a 400% increase in successful applications from African students.
Education
MA Business Management with Marketing -
Heriot-Watt University
Edinburgh, United Kingdom 01.2009 - 04.2013
Matriculation -
St John's College Johannesburg
Johannesburg 01.2002 - 04.2006
Skills
Business Development
Relationship Development
Relationship Building
Team Leadership
Negotiations
Business development and planning
Business Planning
Strategic Partnerships
Strategic Planning
Issue Resolution
Currentjob
Business Development Manager, British Council, 05/2021, Present, 3 years 4 months, City of Johannesburg, Gauteng, South Africa, Led business development efforts in South Africa, Namibia, and Mozambique, driving sales performance in a competitive market., Developed strategic partnerships and implemented innovative sales strategies to achieve revenue growth targets., Successfully expanded market presence and increased brand awareness in the cluster. Skilled in Commercial planning and analytics of profitability
Languages
English
Afrikaans
Timeline
General Manager
International Education Link
01.2018 - 05.2021
Sales and Marketing Associate (Internship)
Queensborough Community College
06.2011 - 08.2011
MA Business Management with Marketing -
Heriot-Watt University
01.2009 - 04.2013
Marketing Asscoiate
International Education Link
02.2007 - 05.2009
Matriculation -
St John's College Johannesburg
01.2002 - 04.2006
Business Development Manager
British Council
5 2021 - Current
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