Vuyiswa Mahlatji
Pretoria
Summary
Results-driven individual with experience in digital marketing, specialising in performance marketing across paid search, social media, and display advertising. Skilled in managing data-driven campaigns, optimizing for ROI, and supporting lead generation and conversion strategies. Background in content creation and business development support, proficient in coordinating cross-functional initiatives and enhancing brand presence through strategic marketing efforts.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing and Business Development Administrator
Accounting Instincts
01.2025 - Current
- Developed and implemented integrated marketing campaigns, including targeted email campaigns.
- Managed and created engaging content using Canva for social media platforms to drive brand awareness and audience growth.
- Optimised the company website to improve user experience, performance, and SEO visibility.
- Controlling all marketing, branding, ad assets, maintenance and stock control.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
Marketing Intern
Sage
05.2023 - 12.2024
- Supporting marketing events and exhibitions.
- Coordinating the production of marketing communications and collateral.
- Controlling all marketing branding ad assets, including the ordering and issuing material to the sales team, maintenance and stock control.
- Assisting with planning and implementing marketing activations for direct and partner campaigns.
- Updating and maintaining the marketing department's documentation.
- Assisted in creating written, video, and image content for marketing channels.
- Tracked key performance indicators to measure the success of campaigns.
Contact: Lindi Ndlovu - 0614781801
Education
Advanced Diploma - Marketing Management
University of Johannesburg
Johannesburg11.2021
Diploma - Marketing Management
University of Johannesburg
Johannesburg11.2020
Skills
- Ability to work in a Team
- Lead generation
- Campaign management
- Market research
- Digital Marketing
- Event Coordination
- Communication
- Problem-Solving
- Multitasking
- Microsoft Office
- Time Management
- Social media marketing
LANGUAGES
English
Sesotho
Certification
- The Fundamentals of Digital Marketing (03/2021 - 03/2021) Google Certificates
- Social Media Marketing: Strategy and Optimization (01/2024 - 01/2024) LinkedIn Learning
- Digital Marketing Foundations (01/2024 - 01/2024) LinkedIn Learning
Timeline
Marketing and Business Development Administrator
Accounting Instincts
01.2025 - Current
Marketing Intern
Sage
05.2023 - 12.2024
Advanced Diploma - Marketing Management
University of Johannesburg
Diploma - Marketing Management
University of Johannesburg
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