Vuyisile Matiso
Paid Media Specialist
Cape Town,WC
Summary
Performance-driven Paid Media Manager and PPC Specialist with 5+ years of experience managing multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, and Programmatic platforms (DV360, Amazon, The Trade Desk). Expert in full-funnel strategy, audience targeting, and conversion optimization. Proven success in delivering strong ROI, achieving a 300% ROAS for Estée Lauder Company e-commerce campaigns and reducing CPA by 25% through data-led optimization and automation. Passionate about driving scalable growth through insight-based media strategies and continuous testing.
Overview
5
5
years of professional experience
21
21
Certifications
Work History
Paid Media Manager
Mr D
04.2025 - 10.2025
- Developed and executed full-funnel strategies across Google Ads, Meta, DV360, and TikTok to drive app installs and food order conversions.
- Collaborated with cross-functional teams to align marketing efforts and initiatives.
- Generated weekly reports on the effectiveness of campaigns.
- Increased new user acquisition by 25% in three months through segmented targeting and retargeting initiatives.
- Improved campaign ROAS by 32% using performance insights, creative testing, and bid optimizations.
- Collaborated with growth, brand, and product teams to align media performance with business goals.
- Managed multi-million-rand budgets to achieve cost efficiency and scale volume effectively.
- Exceeded ROAS and CPA targets while scaling user acquisition volume.
- Boosted returning user engagement by 40% through reactivation campaigns.
PPC Manager & Adops Specialist
Dentsu SSA
09.2022 - 01.2025
- Managed programmatic campaigns across DV360, The Trade Desk, and Amazon DSP, achieving comprehensive coverage in Display, Video, CTV, Native, and Audio formats.
- Implemented SEO and SEM strategies, increasing visibility and click-through rates by 18%.
- Reduced cost per acquisition by 27% through continuous optimization and data-driven adjustments.
- Ensured accurate attribution using Floodlight tags, pixels, and Google Tag Manager.
- Negotiated private marketplace deals, managed pacing effectively, and delivered insightful campaign reports.
- Enhanced quality assurance processes, decreasing discrepancies by 20%.
- Achieved 100% service level agreement compliance across ad operations and reporting functions.
- Conducted competitive analysis to identify benchmarks and uncover industry opportunities.
- Set specific goals for projects to measure progress and evaluate results.
- Analyzed key performance indicators to identify effective strategies.
- Utilized data visualization tools to present insights effectively.
PPC Specialist
Mark1 Media & Consulting
01.2021 - 08.2022
- Managed Google Ads, DV360 campaigns, and PPC initiatives across multiple industries.
- Executed SEO and SEM strategies that boosted organic traffic and conversions.
- Conducted audience and keyword research to optimize targeting and bidding approaches.
- Analyzed campaign results to refine strategies and enhance return on investment.
- Increased click-through rates by 22% through A/B testing and ad copy optimization.
- Developed compelling ad copy and visuals by collaborating with creative teams.
- Monitored budget allocations for efficient spending across digital channels.
- Improved workflow efficiency, saving over 10 hours weekly in campaign management.
Paid Social Manager
THINK Social Media
01.2019 - 12.2020
- Drove 28% return on investment growth across social media campaigns through strategic management.
- Increased engagement by 35% via creative testing and data-driven insights.
- Optimized budgets, pacing, and audience targeting to improve campaign performance.
- Analyzed market trends to refine content creation and targeting strategies.
- Collaborated with creative and analytics teams to integrate paid social into digital strategy.
- Managed client relationships to ensure timely delivery and campaign success.
- Mentored junior staff on best practices in social media management and conducted training sessions on emerging tools.
Education
Bachelor of Arts - Digital Communications And Media
University of The Western Cape
Cape Town, South Africa 04.2001 -
High School Diploma -
Sinako High School
Cape Town, South Africa 04.2001 -
Skills
Google Ads management
Google Merchant Center management
Experience with DV360 and CM360
Integrated SEO and SEM planning
Proficient in Meta ad campaigns
Digital marketing on LinkedIn and TikTok
Efficient programmatic ad management
Shopify and WooCommerce expertise
Experienced with HubSpot, Salesforce, and Zoho
Proficient in Google Tag Manager
Proficient in Google Analytics 4
Budget management
Media buying
CRM management
Problem-solving aptitude
Team collaboration
Adaptability and flexibility
Organizational skills
Analytical skills
Multitasking Abilities
Certification
Google Ads Search Certification – Google
References
Available upon request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Timeline
Paid Media Manager
Mr D
04.2025 - 10.2025
PPC Manager & Adops Specialist
Dentsu SSA
09.2022 - 01.2025
PPC Specialist
Mark1 Media & Consulting
01.2021 - 08.2022
Paid Social Manager
THINK Social Media
01.2019 - 12.2020
Bachelor of Arts - Digital Communications And Media
University of The Western Cape
04.2001 -
High School Diploma -
Sinako High School
04.2001 -