Vuyisile Matiso
Paid Media Specialist
Cape Town,WC
Summary
Performance-driven Paid Media Manager and PPC Specialist with 5+ years of experience managing multi-channel campaigns across Google Ads, Meta, TikTok, LinkedIn, and Programmatic platforms (DV360, Amazon, The Trade Desk). Expert in full-funnel strategy, audience targeting, and conversion optimization. Proven success in delivering strong ROI, achieving a 300% ROAS for Estée Lauder Company e-commerce campaigns and reducing CPA by 25% through data-led optimization and automation. Passionate about driving scalable growth through insight-based media strategies and continuous testing.
Overview
5
5
years of professional experience
21
21
Certifications
Work History
Paid Media Manager
Mr D
04.2025 - 10.2025
- Developed and executed full-funnel strategies across Google Ads, Meta, DV360, and TikTok to drive app installs and food order conversions.
- Collaborated with cross-functional teams to align marketing efforts and initiatives.
- Generated weekly reports on the effectiveness of campaigns.
- Increased new user acquisition by 25% in three months through segmented targeting and retargeting initiatives.
- Improved campaign ROAS by 32% using performance insights, creative testing, and bid optimizations.
- Collaborated with growth, brand, and product teams to align media performance with business goals.
- Managed multi-million-rand budgets to achieve cost efficiency and scale volume effectively.
- Exceeded ROAS and CPA targets while scaling user acquisition volume.
- Boosted returning user engagement by 40% through reactivation campaigns.
PPC Manager & Adops Specialist
Dentsu SSA
09.2022 - 01.2025
- Managed programmatic campaigns across DV360, The Trade Desk, and Amazon DSP, achieving comprehensive coverage in Display, Video, CTV, Native, and Audio formats.
- Implemented SEO and SEM strategies, increasing visibility and click-through rates by 18%.
- Reduced cost per acquisition by 27% through continuous optimization and data-driven adjustments.
- Ensured accurate attribution using Floodlight tags, pixels, and Google Tag Manager.
- Negotiated private marketplace deals, managed pacing effectively, and delivered insightful campaign reports.
- Enhanced quality assurance processes, decreasing discrepancies by 20%.
- Achieved 100% service level agreement compliance across ad operations and reporting functions.
- Conducted competitive analysis to identify benchmarks and uncover industry opportunities.
- Set specific goals for projects to measure progress and evaluate results.
- Analyzed key performance indicators to identify effective strategies.
- Utilized data visualization tools to present insights effectively.
PPC Specialist
Mark1 Media & Consulting
01.2021 - 08.2022
- Managed Google Ads, DV360 campaigns, and PPC initiatives across multiple industries.
- Executed SEO and SEM strategies that boosted organic traffic and conversions.
- Conducted audience and keyword research to optimize targeting and bidding approaches.
- Analyzed campaign results to refine strategies and enhance return on investment.
- Increased click-through rates by 22% through A/B testing and ad copy optimization.
- Developed compelling ad copy and visuals by collaborating with creative teams.
- Monitored budget allocations for efficient spending across digital channels.
- Improved workflow efficiency, saving over 10 hours weekly in campaign management.
Paid Social Manager
THINK Social Media
01.2019 - 12.2020
- Drove 28% return on investment growth across social media campaigns through strategic management.
- Increased engagement by 35% via creative testing and data-driven insights.
- Optimized budgets, pacing, and audience targeting to improve campaign performance.
- Analyzed market trends to refine content creation and targeting strategies.
- Collaborated with creative and analytics teams to integrate paid social into digital strategy.
- Managed client relationships to ensure timely delivery and campaign success.
- Mentored junior staff on best practices in social media management and conducted training sessions on emerging tools.
Education
Bachelor of Arts - Digital Communications And Media
University of The Western Cape
Cape Town, South Africa 04.2001 -
High School Diploma -
Sinako High School
Cape Town, South Africa 04.2001 -
Skills
Google Ads management
Certification
Google Ads Search Certification – Google
References
Available upon request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Timeline
Paid Media Manager
Mr D
04.2025 - 10.2025
PPC Manager & Adops Specialist
Dentsu SSA
09.2022 - 01.2025
PPC Specialist
Mark1 Media & Consulting
01.2021 - 08.2022
Paid Social Manager
THINK Social Media
01.2019 - 12.2020
Bachelor of Arts - Digital Communications And Media
University of The Western Cape
04.2001 -
High School Diploma -
Sinako High School
04.2001 -