Dynamic Sales Director with a proven track record at Universal Spas, excelling in strategic sales planning and client relationship management. Achieved significant revenue growth through innovative marketing campaigns and effective contract negotiations. Skilled in team training and development, fostering high-performing sales teams to exceed targets and enhance customer satisfaction.
Overview
28
28
years of professional experience
2
2
Languages
Work History
Sales Director
Universal Spas
Johannesburg
03.2021 - Current
Hired, trained and built high-performing team of sales representatives.
Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
Increased average deal size by upselling additional products and services to existing clients.
Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
Collaborated with cross-functional teams to develop innovative product offerings that addressed evolving customer demands.
Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
Launched successful marketing campaigns that generated an influx of qualified leads for the sales team to pursue further.
Utilized consumer trends to shape sales approaches.
Evaluated competitor offerings by conducting ongoing market research, proactively addressing potential threats to the company''s positioning.
Exceeded sales goals through effective time management and resource allocations.
Expanded market presence through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Managed team of sales representatives, providing guidance, coaching and support.
Established pricing strategies to maintain competitive pricing and maximize profits.
Managed and motivated sales team to increase revenue
Worked closely with product teams to understand customer needs and requirements.
Built relationships with customers and community to establish long-term business growth.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Managed revenue models, process flows, operations support, and customer engagement strategies.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Implemented systems and procedures to increase sales.
Floral Specialist
Flowers By Stems Flowers and Gifts
07.2014 - 01.2021
Provided exceptional customer service by addressing inquiries promptly and resolving issues professionally.
Streamlined inventory management for increased efficiency in the floral department.
Increased sales through effective merchandising and attractive displays, showcasing seasonal offerings.
Trained new employees on proper care and handling of flowers, maintaining product freshness and longevity.
Enhanced customer satisfaction by providing personalized floral recommendations and assistance.
Implemented creative marketing strategies to promote the floral department''s services and products within the community.
Utilized excellent communication skills while consulting with clients about their specific needs and preferences for floral designs.
Conducted regular maintenance on equipment to prolong its lifespan and maintain optimal performance levels.
Collaborated with team members to design visually appealing floral arrangements for various events.
Contributed to a positive work atmosphere by maintaining open communication and offering support to colleagues when needed.
Improved overall organization within the workspace by implementing innovative storage solutions for tools and supplies.
Upheld rigorous standards of cleanliness within the work environment to guarantee a safe space for staff members and customers alike.
Assisted clients in selecting appropriate flowers for special occasions such as weddings, funerals, and holidays.
Developed strong relationships with vendors, ensuring high-quality flowers at competitive prices.
Demonstrated exceptional attention to detail when creating custom orders, delivering precise results according to client specifications.
Stayed current on industry trends and emerging techniques by attending workshops, conferences, and webinars related to floral design.
Prioritized time management effectively while juggling multiple tasks simultaneously under tight deadlines.
Managed budget constraints to create cost-effective yet beautiful arrangements without sacrificing quality or aesthetic appeal.
Ensured timely completion of large-scale projects by coordinating with team members and organizing efficient workflows.
Utilized floral design techniques to craft unique floral arrangements.
Developed individualized arrangement recommendations based on customers' budget, occasion and preferences.
Provided customers with care directions for flower arrangements.
Trained staff on proper techniques in arranging flowers and customer service skills.
Managed daily opening and closing of florist shop to prepare for incoming customers and balance payments.
Nurtured flowers to maintain quality and promote longevity.
Developed positive relationships with clients and vendors to boost rapport and trust.
Prepared new flower and greenery shipments for arrangement by stripping leaves below waterline, cutting new flowers, mixing flower food solutions and filling floral containers with food solutions.
Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
Worked with customers to determine type of arrangement desired, occasion, and date, time and location for each arrangement needed.
Prepared potted plants and bouquets based on customer requirements.
Quoted, generated, and processed customer orders to meet specifications and various occasions.
Maintained thorough knowledge of needs, characteristics, and varieties of flowers and greenery used in shop to inform arrangement decisions and provide information to customers.
Recommended appropriate floral arrangements to match theme of anniversaries, weddings and funerals.
Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
Possess in-depth knowledge of various types of flowers and their seasonal availability.
Senior Internal Sales Executive
Webco Tools
Modderfontein
04.2009 - 05.2014
Conducted regular follow-ups with existing clients to identify upselling opportunities or address potential issues proactively.
Delivered informative product presentations, effectively conveying value propositions to potential clients.
Provided valuable input during product development stages by relaying customer feedback to the team.
Collaborated with marketing team to develop effective promotional materials and strategies.
Negotiated contracts with prospective clients, securing favorable terms for both parties involved.
Effectively managed time between multiple projects while prioritizing tasks according to urgency levels.
Overcame objections during negotiations using persuasive communication skills that resulted in mutually beneficial agreements.
Achieved sales targets consistently by conducting market research and identifying new opportunities.
Leveraged CRM tools to efficiently manage leads, track communications, and monitor sales progress.
Coordinated with other departments to ensure seamless order fulfillment processes for clients'' satisfaction.
Enhanced client retention rates through exceptional account management and customer service skills.
Participated in industry events to network, generate leads, and stay informed about competitors'' actions.
Managed client accounts by maintaining active communication, addressing concerns, and providing ongoing support.
Assisted in onboarding new team members by providing training sessions on company products, services, and sales techniques.
Increased sales by building strong relationships with clients and providing tailored solutions.
Contributed to the development of sales strategies by sharing insights from client interactions and market trends analysis.
Expanded the company''s presence within targeted markets through strategic prospecting efforts.
Streamlined internal processes for faster response times and improved customer satisfaction.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Implemented systems and procedures to increase sales.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Prepared sales presentations for clients showing success and credibility of products.
Managed accounts to retain existing relationships and grow share of business.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Organized promotional events and interacted with community to increase sales volume.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Internal Sales Representative
Marquee Hiring Servies
04.1997 - 02.2009
Handled inbound prospect calls to provide product information, answer questions and resolve purchase hesitations.
Developed strong relationships with clients, leading to increased repeat business and consistent sales growth.
Achieved high levels of customer satisfaction through timely follow-ups and proactive problem-solving strategies.
Developed working relationships with partners to merge and exchange consumer information and marketing data.
Enhanced client satisfaction by providing exceptional customer service and addressing inquiries promptly.
Researched and identified possible new accounts for sales development.
Provided invaluable insights to management regarding market trends and competitor activities, informing strategic decision-making processes for business growth opportunities.
Supported external sales representatives by preparing necessary documentation for presentations and proposals while maintaining a clear understanding of all relevant project details throughout each stage of the sale cycle.
Balanced competing priorities and deadlines, ensuring all tasks were completed accurately and on time.
Negotiated pricing structures with clients within established guidelines, securing profitable contracts while maintaining competitive market positioning.
Increased cross-selling opportunities by effectively communicating product features and benefits tailored to individual client needs.
Added consumer purchase dates and updated address changes for current accounts in corporate database.
Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Negotiated prices, terms of sales and service agreements.
Education
Floristry
Interflora South Africa
Johannesburg
07-2016
Skills
Strategic Sales Planning
Cold calling
Social media marketing
Deal closing
Client relationship management
Sales reporting
Sales team training
Advertising and promotions
Contract negotiations
Operations
Business development and planning
Networking and relationship building
Strategic Sales Planning
Additional Information
Since July 2024 enrolled as an Intern Real Estate Agent busy completing NQF4 requirements, I have sold 3 properties to the value of R5 850 000.00 and have rented out a few properties in the short time.