Vicky Sifundza
Digital Marketing Coordinator
Mbombela
Summary
I'm a young professional with 3+ years of experience in agriculture and digital marketing.
I started in agricultural economics, where I learned how to analyze data, solve problems, and connect with stakeholders
In 2024, I transitioned into digital marketing, using my research and analytical skills to create campaigns that deliver real results.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Digital Marketing Coordinator
Madbookings Travels
05.2024 - Current
- Content Creation: Collaborating with designers and content creators to produce high-quality content, including social media posts, blogs, and email campaigns.
- Data Analysis & Reporting: Using tools like google Analytics, SEMrush, and social media insights to monitor campaign performance, identify trends, and optimize strategies.
- Audience Research: Conducting in-depth research to better understand target audiences and refine ad targeting for improved ROI.
- Team Collaboration: Working closely with cross-functional teams to ensure campaigns are aligned with broader Marketing goals.
- Community Management: Engaging with audiences on social media, responding to inquiries, and building relationships to foster brand loyalty
Agricultural Economist Assistant
South African Department of Agriculture, Forestry
06.2021 - 08.2023
- Researched agricultural markets and helped farmers and businesses understand pricing trends
- Analyzed data to solve supply chain problems and improve efficiency
- I also wrote detailed reports and presented findings to policymakers and stakeholders.
- Lastly, I worked closely with farmers and industry leaders to support sustainable farming practices.
Education
Bachelor of Science - Agriculture
University of Mpumalanga
Mbombela 04.2001 -
Skills
Market Research
Data Analysis
Google Ads
Project/Campaign Management
Online Content Creation
Search Engine Optimization
Data Report
Certification
Agricultural Science (Natural Candidate scientist)
Timeline
Inbound Marketing Optimization
03-2025
AI-Powered Performance Ads
02-2025
Digital Marketing Foundation
09-2024
Digital Marketing Coordinator
Madbookings Travels
05.2024 - Current
Agricultural Science (Natural Candidate scientist)
03-2022
Agricultural Economist Assistant
South African Department of Agriculture, Forestry
06.2021 - 08.2023
Bachelor of Science - Agriculture
University of Mpumalanga
04.2001 -
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