Summary
Overview
Work History
Education
Skills
Timeline
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Vianke Herbst

Industrial Psychology & Marketing Student
Stellenbosch

Summary

I'm Vianke Herbst, a final-year Industrial Psychology student and creative Social Media Content Creator with strong insight into human behaviour, branding, and digital communication. With experience collaborating with 20+ brands, I merge business professionalism and human behaviour with creativity to develop strategic, high-impact content that drives engagement and builds authentic online communities. Skilled in storytelling, video editing, and digital brand building, I bring a unique understanding of what connects people to brands.

Overview

4
4
years of professional experience
4
4
Languages

Work History

Social Media Content Creator

Become Elite Fitness
01.2025 - Current
  • Developed and managed fitness-focused content for both personal and professional the Instagram accounts, promoting gym culture, fitness and wellness.
  • Produced and created short-form video content and Reels, maintaining visual consistency and high engagement.
  • Collaborated with gym staff and members to coordinate content planning, shoot schedules, and brand messaging.
  • Built a relatable, community-driven presence aligned with current trends and audience behaviour.
  • Skills gained: content scheduling and planning, team coordination, audience analysis, and creative execution.

Head Female Run Captain

Run to Coffee
03.2025 - Current
  • Coordinated and led weekly running groups, fostering an inclusive and empowering space.
  • Managed social media accounts, developed campaigns, and grew community reach across digital platforms.
  • Handled event planning, partner liaison, and cross-brand collaborations with local cafés and wellness brands.
  • Directed teams and co-managed logistics for pop-ups and public-facing events.
  • Skills gained: Leadership, project and event coordination, digital marketing, community building.

Social Media Ambassador

Sugarbird Aesthetics
02.2025 - Current
  • Promoted skincare and laser treatments through authentic, aesthetically curated content.
  • Shared treatment experiences and skincare routines to boost visibility and client trust.
  • Studied the brand vision and mission to encourgae a strong community and promote the brand values
  • Skills gained: Client communication, content strategy, visual storytelling, performance tracking.

Social Media Ambassador

The Fresh Coat- Nail Salon
05.2025 - Current
  • Showcased nail services and seasonal trends through personalised and visually engaging social media content.
  • Organised monthly content shoots in collaboration with the salon’s creative team.
  • Strengthened brand visibility among students through location tagging and community interaction.
  • Maintained consistent brand representation while incorporating personal creative style.
  • Skills gained: Campaign planning, brand consistency, attention to detail, collaboration with creatives.

Social Media Ambassador

Love Matcha
03.2025 - Current
  • Created lifestyle content around matcha drinks, positioning the brand within wellness and study culture.
  • Aligned campaign messaging across Cape Town, Somerset West, and Stellenbosch audiences.
  • Worked closely with brand representatives to promote new launches, pop-ups, and collaborations.
  • Combined humour, relatability, and creativity to connect with student and Gen Z audiences.
  • Skills gained: multi-location marketing, brand voice development, authenticity in storytelling, and trend adaptation.

Restaurant Waiter

Rocco Mama's
12.2021 - 01.2022
  • Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
  • Supported fellow waitstaff through teamwork during busy times, sharing responsibilities as needed.
  • Processed cash and credit card transactions accurately, maintaining accountability for all sales revenue generated during shifts.
  • Answered customers' questions, recommended items, and recorded order information.
  • Cultivated warm relationships with regular customers.
  • Maintained clean and organized dining areas for optimal guest experience.

Education

Bachelor of Commerce in Industrial Psychology - Business

Stellenbosch University
Bloemfontein, South Africa
04.2001 -

Skills

Social media strategy building

Timeline

Social Media Ambassador

The Fresh Coat- Nail Salon
05.2025 - Current

Head Female Run Captain

Run to Coffee
03.2025 - Current

Social Media Ambassador

Love Matcha
03.2025 - Current

Social Media Ambassador

Sugarbird Aesthetics
02.2025 - Current

Social Media Content Creator

Become Elite Fitness
01.2025 - Current

Restaurant Waiter

Rocco Mama's
12.2021 - 01.2022

Bachelor of Commerce in Industrial Psychology - Business

Stellenbosch University
04.2001 -

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Vianke HerbstIndustrial Psychology & Marketing Student