Vianke Herbst
Industrial Psychology & Marketing Student
Stellenbosch
Summary
I'm Vianke Herbst, a final-year Industrial Psychology student and creative Social Media Content Creator with strong insight into human behaviour, branding, and digital communication. With experience collaborating with 20+ brands, I merge business professionalism and human behaviour with creativity to develop strategic, high-impact content that drives engagement and builds authentic online communities. Skilled in storytelling, video editing, and digital brand building, I bring a unique understanding of what connects people to brands.
Overview
4
4
years of professional experience
4
4
Languages
Work History
Social Media Content Creator
Become Elite Fitness
01.2025 - Current
- Developed and managed fitness-focused content for both personal and professional the Instagram accounts, promoting gym culture, fitness and wellness.
- Produced and created short-form video content and Reels, maintaining visual consistency and high engagement.
- Collaborated with gym staff and members to coordinate content planning, shoot schedules, and brand messaging.
- Built a relatable, community-driven presence aligned with current trends and audience behaviour.
- Skills gained: content scheduling and planning, team coordination, audience analysis, and creative execution.
Head Female Run Captain
Run to Coffee
03.2025 - Current
- Coordinated and led weekly running groups, fostering an inclusive and empowering space.
- Managed social media accounts, developed campaigns, and grew community reach across digital platforms.
- Handled event planning, partner liaison, and cross-brand collaborations with local cafés and wellness brands.
- Directed teams and co-managed logistics for pop-ups and public-facing events.
- Skills gained: Leadership, project and event coordination, digital marketing, community building.
Social Media Ambassador
Sugarbird Aesthetics
02.2025 - Current
- Promoted skincare and laser treatments through authentic, aesthetically curated content.
- Shared treatment experiences and skincare routines to boost visibility and client trust.
- Studied the brand vision and mission to encourgae a strong community and promote the brand values
- Skills gained: Client communication, content strategy, visual storytelling, performance tracking.
Social Media Ambassador
The Fresh Coat- Nail Salon
05.2025 - Current
- Showcased nail services and seasonal trends through personalised and visually engaging social media content.
- Organised monthly content shoots in collaboration with the salon’s creative team.
- Strengthened brand visibility among students through location tagging and community interaction.
- Maintained consistent brand representation while incorporating personal creative style.
- Skills gained: Campaign planning, brand consistency, attention to detail, collaboration with creatives.
Social Media Ambassador
Love Matcha
03.2025 - Current
- Created lifestyle content around matcha drinks, positioning the brand within wellness and study culture.
- Aligned campaign messaging across Cape Town, Somerset West, and Stellenbosch audiences.
- Worked closely with brand representatives to promote new launches, pop-ups, and collaborations.
- Combined humour, relatability, and creativity to connect with student and Gen Z audiences.
- Skills gained: multi-location marketing, brand voice development, authenticity in storytelling, and trend adaptation.
Restaurant Waiter
Rocco Mama's
12.2021 - 01.2022
- Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
- Supported fellow waitstaff through teamwork during busy times, sharing responsibilities as needed.
- Processed cash and credit card transactions accurately, maintaining accountability for all sales revenue generated during shifts.
- Answered customers' questions, recommended items, and recorded order information.
- Cultivated warm relationships with regular customers.
- Maintained clean and organized dining areas for optimal guest experience.
Education
Bachelor of Commerce in Industrial Psychology - Business
Stellenbosch University
Bloemfontein, South Africa 04.2001 -
Skills
Social media strategy building
Video editing: Cap Cut, Meta Edits
Brand awareness and Community engagement
Event promotion and Campaign management
Paid advertising: Meta
Critical Thinking and Strategic decision-making
Team leadership
Conflict resolution and Problem-Solving
Stakeholder engagement
Understanding of human behaviour
Data literacy: Research and analysis
Organisational behaviour insight
Timeline
Social Media Ambassador
The Fresh Coat- Nail Salon
05.2025 - Current
Head Female Run Captain
Run to Coffee
03.2025 - Current
Social Media Ambassador
Love Matcha
03.2025 - Current
Social Media Ambassador
Sugarbird Aesthetics
02.2025 - Current
Social Media Content Creator
Become Elite Fitness
01.2025 - Current
Restaurant Waiter
Rocco Mama's
12.2021 - 01.2022
Bachelor of Commerce in Industrial Psychology - Business
Stellenbosch University
04.2001 -