Managing Director
QualiTrain Accademy (Pty)Ltd
08.2025 - Current
Veronica Dercksen
Managing Director
Johannesburg,Gauteng
Timeline
National Sales Director
Above and Beyond Training
05.2024 - 09.2025
National Sales Manager
Transvaal Training
03.2005 - 05.2024
Work History
Managing Director
QualiTrain Accademy (Pty)Ltd
08.2025 - Current
- Developed strategic training programs to enhance employee skills and performance.
- Collaborated with senior leadership to define organizational goals and objectives.
- Implemented process improvements, increasing operational efficiency across departments.
- Spearheaded initiatives to align training curricula with industry standards and best practices.
- Analyzed performance metrics to identify areas for improvement in training effectiveness.
- Facilitated workshops and training sessions to promote continuous professional development.
- Fostered partnerships with external organizations to expand training opportunities for staff.
- Led cross-functional teams in executing strategic projects aimed at enhancing service delivery.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Optimized resource allocation for improved efficiency and profitability across all departments.
- Enhanced workplace safety protocols proactively addressing potential hazards before they became critical incidents.
- Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
- Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
- Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
- Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
- Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.
- Promoted a culture of continuous learning by investing in employee development programs and resources.
- Expanded market presence through successful negotiation of key partnerships and acquisitions.
- Boosted company market share by leading strategic partnerships and negotiations with key industry players.
- Led company through successful digital transformation, enhancing operational effectiveness and customer engagement.
- Oversaw successful acquisition and integration of competitor, significantly increasing market presence and product diversity.
- Elevated brand recognition on global scale by executing comprehensive digital marketing campaign.
- Enhanced team productivity with implementation of agile methodologies, fostering culture of continuous improvement.
- Increased employee retention rates by creating positive work environment and offering competitive benefits and career advancement opportunities.
- Spearheaded development of new product line, significantly expanding company's offerings and customer base.
- Enhanced customer satisfaction and loyalty by developing and implementing comprehensive customer service excellence program.
- Improved decision-making processes, implementing data analytics tools that provided actionable insights across departments.
- Led negotiation of landmark deal, establishing company as key player in new market segment.
- Facilitated entry into new international markets, conducting thorough market research and establishing local partnerships.
- Drove company revenue growth, orchestrating effective sales and marketing strategy that targeted untapped markets.
- Negotiated high-value contracts with key clients, securing long-term revenue streams.
- Trained and guided team members to maintain high productivity and performance metrics.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Reduced operational risks while organizing data to forecast performance trends.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
National Sales Director
Above and Beyond Training
05.2024 - 09.2025
- Developed national sales strategies to drive revenue growth and market share.
- Cultivated relationships with key clients to enhance customer loyalty and satisfaction.
- Analyzed market trends to identify new business opportunities and competitive landscape.
- Collaborated with cross-functional teams to align sales initiatives with marketing efforts.
- Implemented training programs for sales teams to improve product knowledge and selling techniques.
- Monitored sales performance metrics to ensure targets were met consistently across regions.
- Presented quarterly sales forecasts and strategic recommendations to executive leadership.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established strong relationships with key clients for long-term business growth and retention.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Liaised with marketing and product development departments to maintain brand consistency.
National Sales Manager
Transvaal Training
03.2005 - 05.2024
- Developed and implemented national sales strategies to enhance market reach.
- Conducted market analysis to identify growth opportunities and customer needs.
- Collaborated with cross-functional teams to ensure alignment on sales initiatives.
- Managed relationships with key accounts, strengthening client partnerships.
- Trained and mentored junior sales staff, enhancing team performance and productivity.
- Analyzed sales data to inform decision-making and optimize pricing strategies.
- Presented quarterly sales reports to senior management for strategic planning sessions.
- Facilitated workshops to enhance product knowledge across the sales team.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Managed national sales programs, supervised 12 sales representatives and evaluated KPIs for promotional opportunities.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
- Streamlined operations within the sales division, improving efficiency while reducing operating costs.
- Received Best Sales in the history of TVL Training award for outstanding leadership and strong commitment to operational excellence.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Overview
21
21
years of professional experience
Skills
Operations management
Staff management
Quality assurance
Team collaboration
Client relationships
Mentoring and training
Account management
Business planning
Strategic planning
Partnership development
Project management
Business administration
Budget development
Business development
Strategic partnerships
Negotiation
Contract management
New business launch
Workforce planning
Financial management
Human resources management
Budget management
Organizational development
Digital transformation
Succession planning
International expansion
Corporate social responsibility
Human resources
Corporate governance
Revenue growth
Sales leadership
Cost reduction
Recruitment strategies
Decision-making
Business management
Team leadership
Business leadership
Teamwork and collaboration
Employee motivation
Customer service
Marketing strategies
Customer relations
Staff training/development
Performance improvement
Operations oversight
Staff hiring
Policy development and enforcement
Direct sales
Management team building
Employee development
Relationship building
Revenue generation
Business marketing
Goal setting
Financial administration
Employee reviews
Sales strategies
Budget control
Price structuring
Hiring and onboarding
Finance and accounting oversight
Business forecasting
Training management
Administrative management
Sales tracking
Client account management
Summary
Experienced leader prepared for role of Managing Director. Proven track record in driving business growth and strategic planning. Strong focus on team collaboration and achieving results, adaptable to changing needs. Skilled in financial management, operational excellence, and stakeholder engagement, with reputation for reliability and effective leadership. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Fishing
Fishing is something i genuinely enjoy and take pride in. It has helped me grow my patience, confidence and leadership skills. I enjoy planning trips, preparing equipment, reading conditions, and making decisions that lead to good results. When fishing with others, I naturally take on a guiding role by sharing knowledge, encouraging teamwork, and ensuring everyone stays safe and focused. This hobby has taught me responsibility, calm decision making and leading by example.
Work Preference
Work Type
Full TimeLocation Preference
HybridOn-SiteImportant To Me
Company CultureTeam Building / Company RetreatsWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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