Valerie Sindiswa Mogwera
Marketing, Skills Development & Somatology
Johannesburg
Summary
Brand Manager with a creative flair and a keen eye for market trends, with demonstrated success in developing and executing innovative brand campaigns that captivate audiences and drive brand loyalty. Passionate about leveraging consumer insights to create compelling brand stories and deliver measurable business results. Detail-oriented team player with strong organizational skills, and adept at leading cross-functional teams and fostering strong brand partnerships.
Overview
22
22
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Brand Manager
AMKA Products
Pretoria
07.2020 - Current
- Brand growth, Marketing ROI, Brand health, Market share, Net Sales volume and value growth, Brand profit / Gross margin, Weighted / numeric distribution, Environment created, Promotion performance, Innovation performance, Strategic insight
- Develop understanding of market and consumers
- Deliver campaigns based on consumer insight
- Analysis of market share and sales available
- Market research undertaken on changing trends in market
- Development and implementation of Five-Year Plans, Brand Plans and Brand Reviews
- Implement brand plans and marketing programs
- Brand plans communicated internal to stakeholders
- Facilitate BTL/ATL projects with objective of brand building and increased sales
National Trainer
AMKA Products
Pretoria
11.2015 - 06.2020
- Development and implementation of effective training strategies
- Facilitate all digital platforms including social media
- Execute business strategies through collaboration with Marketing, Sales and Research and Development
- Conduct consumer testing in-line with Marketing and RND requirements for innovation lines and product improvement
- Facilitate seasonal promotions, brand(s) activations, and development workshops.
- Participated in business improvement groups to capture information and feedback for topic delivery and training mandates.
- Created online training module suites to implement into primary training tools for learners.
- Built over 7 training programs from conception through delivery while developing curriculum, training collateral, progress reports and client specifications.
Clinique Beauty Specialist – Accredited Counter Manager
Edgars Vaal Mall
Johannesburg
04.2009 - 10.2015
- Counter Management, Customer Relations, Coaching and training, Merchandising, Skincare and Make up Consultancy, Sales Targets, Service Centre Operation, Retail Stock Count, Coordinating Promotions, Departmental Caretaking (Estee Lauder, Revlon, Clarins, Elizabeth Arden, L’Oréal, Maybelline, Placecol, Rimmel)
- Sold products and related merchandise according to customer service techniques and professional selling skills.
- Met sales goals, supporting organizational health through consistent and reliable service.
- Maintained counter and display areas for cleanliness and organization.
- Increased revenue through effective customer service and inventory management.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Trained new staff in product knowledge and customer service protocols.
Senior Spa Therapist
OR Tambo International
Johannesburg
06.2007 - 09.2008
- All Spa therapies which include manicures, pedicures, waxing, facial treatments and skincare, body treatments, slimming, hydra therapies, specialized massage techniques.
- Cultivated calming spa atmosphere through by fostering friendly, warm, and exceptional customer experience.
- Recommended retail products for at-home use.
- Assisted in developing monthly promotional campaigns to attract new clients.
- Trained new estheticians on proper skin care techniques and safety protocols to develop capabilities of individuals and improve team efficiency.
Beauty Room Operator - Therapist
Edgars Eastgate, Edcon
Johannesburg
01.2007 - 05.2007
- Event co-ordination, Skin and body therapies, Retail, Cosmetic sales
- Marketing and Beauty room stock management
Assistant Spa Manager
Element’s spa
Johannesburg
05.2003 - 08.2006
- Maximized efficiency through time management and staff supervision to boost productivity.
- Recorded product sales into spa's weekly income report.
- Maintained front desk workstation by keeping it clean and organized.
- Led spa tours for new members to familiarize guests with services provided.
- Handled high priority clients while managing day-to-day activities of spa and employees to maximize profits.
- Developed and implemented marketing and promotional strategies to increase awareness of spa and attract new customers.
Senior Therapist
Skin Institute
Johannesburg
03.2001 - 03.2003
- All spa therapies, Nail techniques, Retail, Make up Artistry
- Promoted additional products and services to increase sales numbers and revenue with diverse selection.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Arranged merchandise to present visually appealing displays and attract clientele.
- Trained new cosmetologists on makeup and skincare products and techniques.
Education
BCOM - Marketing Management
MANCOSA
Johannesburg 01.2018 - 12.2020
Moderator Learning Programme Conduct Moderation of Outcomes-Based Assessments Unit Standard 115759 - Skills Development
Maccauvlei Learning Academy
Johannesburg 05.2018 - 07.2018
Conduct Outcomes-Based Assessments Unit Standard - Skills Development
Maccauvlei Learning Academy
Johannesburg 05.2018 - 08.2018
Train the Trainer Certificate - Skills Development
CBM Training
Johannesburg 02.2016 - 03.2016
Cabin Crew Attendant Certificate - Aviation
QAS Aviation Academy
Benoni - Johannesburg 01.2004 - 12.2004
CIDESCO International Diploma - Health And Skincare
Camelot International College
Johannesburg 01.2001 - 12.2002
International Beauty Therapy & Cosmetology Diploma -
Camelot International College - CIBTAC
Johannesburg 01.2001 - 12.2002
Matric - High School Compeltion
Benoni Educational College
Benoni 01.1998 - 12.1998
Skills
Literacy:Microsoft Office, IRI, Nielsen, SAP
Promotional planning
Strategy development
Training delivery
Sales tracking
Market Analysis
Strategic planning
Market Positioning
Campaign management
Product development
Budgeting and Allocation
Marketing and advertising
Brand development
Social media campaigns
Public and Media Relations
Partnership monitoring
Timeline
Brand Manager
AMKA Products
07.2020 - Current
Moderator Learning Programme Conduct Moderation of Outcomes-Based Assessments Unit Standard 115759 - Skills Development
Maccauvlei Learning Academy
05.2018 - 07.2018
Conduct Outcomes-Based Assessments Unit Standard - Skills Development
Maccauvlei Learning Academy
05.2018 - 08.2018
BCOM - Marketing Management
MANCOSA
01.2018 - 12.2020
Train the Trainer Certificate - Skills Development
CBM Training
02.2016 - 03.2016
National Trainer
AMKA Products
11.2015 - 06.2020
Clinique Beauty Specialist – Accredited Counter Manager
Edgars Vaal Mall
04.2009 - 10.2015
Senior Spa Therapist
OR Tambo International
06.2007 - 09.2008
Beauty Room Operator - Therapist
Edgars Eastgate, Edcon
01.2007 - 05.2007
Cabin Crew Attendant Certificate - Aviation
QAS Aviation Academy
01.2004 - 12.2004
Assistant Spa Manager
Element’s spa
05.2003 - 08.2006
Senior Therapist
Skin Institute
03.2001 - 03.2003
CIDESCO International Diploma - Health And Skincare
Camelot International College
01.2001 - 12.2002
International Beauty Therapy & Cosmetology Diploma -
Camelot International College - CIBTAC
01.2001 - 12.2002
Matric - High School Compeltion
Benoni Educational College
01.1998 - 12.1998