Valeria Zvinawashe
Cape Town,WC
Summary
Results-driven Traffic Manager with 7+ years’ experience in digital campaign traffic management, marketing coordination, and cross-functional project delivery. Proven ability to manage high-volume workflows, allocate resources strategically, and ensure on-time delivery across creative, content, and digital teams. Strong background in operational efficiency, stakeholder communication, and deadline-driven environments. Adept at balancing capacity planning, process compliance, and quality control in fast-paced settings.
Overview
20
20
years of professional experience
Work History
Traffic Manager
Jincomm
03.2025 - Current
- Partner closely with the Client Service team to receive, interpret, and operationalise briefs from international clients.
- Analyse incoming briefs to ensure clarity, feasibility, and completeness before briefing into studio.
- Translate approved briefs into structured studio tasks with defined deliverables, timelines, and production requirements.
- Manage and maintain the master production schedule across a team of 30 creatives, ensuring optimal capacity planning and balanced workloads.
- Allocate resources strategically to prevent overbooking, resolve scheduling conflicts, and protect delivery deadlines.
- Serve as the primary point of contact for the creative studio, resolving queries related to scope, timelines, and priorities.
- Proactively identify risks, bottlenecks, and production challenges, implementing practical solutions to maintain workflow continuity.
- Chair weekly status meetings with Heads of Departments to review progress, align priorities, and address resource constraints.
- Coordinate urgent and high-priority projects by arranging overtime and freelance support where required to meet strict deadlines.
- Enforce traffic processes and quality control standards to ensure consistent, high-quality output.
- Provide structured production updates to Client Service and leadership to maintain visibility across all active projects.
Traffic/Project Manager
RSAWEB
06.2017 - 08.2024
- Managed high-volume digital campaign scheduling across creative, content, and digital performance teams.
- Created and controlled project timelines, milestones, and delivery schedules to ensure SLA adherence.
- Allocated resources strategically to optimise productivity and minimise downtime.
- Facilitated communication between account managers, marketing, and creative teams to ensure smooth campaign execution.
- Drove process improvements that enhanced workflow efficiency and reduced turnaround times.
- Delivered consistent stakeholder reporting on project progress, risks, and performance.
- Ensured compliance with internal processes and quality standards across all campaigns.
Branch Operations Supervisor
Tetrad Investment Bank
01.2006 - 01.2015
- Led and supervised daily branch operations, ensuring efficient service delivery and adherence to banking regulations and internal controls.
- Managed and coached a team of 4 tellers, overseeing performance, productivity, and service standards.
- Monitored workflow distribution to optimise efficiency and minimise customer waiting times.
- Ensured compliance with operational procedures, audit requirements, and risk management standards.
- Resolved escalated customer queries and complex transactional issues professionally and efficiently.
- Conducted cash management oversight, reconciliations, and balancing procedures to maintain financial accuracy.
- Identified operational inefficiencies and implemented process improvements to enhance branch performance.
- Supported sales and marketing initiatives, including client engagement, proposal preparation, and relationship building to grow the branch portfolio.
- Prepared operational reports and performance updates for senior management.
Education
BBA - Marketing
IMM Graduate School of Marketing
Cape Town, WC01-2016
Diploma - Marketing Management
IMM Graduate School of Marketing
01-2014
License - IT
Pro Theta College
Harare01-2003
Diploma - International Air Transport Association
Speciss College
Harare01-2001
Skills
- Traffic & Workflow Management
- Studio Capacity Planning
- Resource Allocation
- Production Scheduling
- Risk Mitigation
- Cross-Functional Coordination
- Deadline & SLA Management
- Process Optimisation
- Stakeholder Communication
- Website Content Management
- Event Coordination
Accomplishments
Jincom Above and Beyond Award Winner 2025
APPLICATIONS
- WordPress
- Asana Project Management tool
- Zoho
- Microsoft Office
- Canva
- YouTube
- Meta Business Suite
- Magnetic
Timeline
Traffic Manager
Jincomm
03.2025 - Current
Traffic/Project Manager
RSAWEB
06.2017 - 08.2024
Branch Operations Supervisor
Tetrad Investment Bank
01.2006 - 01.2015
Diploma - Marketing Management
IMM Graduate School of Marketing
License - IT
Pro Theta College
Diploma - International Air Transport Association
Speciss College
BBA - Marketing
IMM Graduate School of Marketing