Tumelo Makgatho

Key Responsibilities

• Volunteering my services in the following:
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Implemented new strategies to improve click-through rates and conversion.
• Created and optimized company website to improve engine ranking, user experiences and conversion rates.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Created social media content with innovative brand messaging to support new product launches.
• Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
• Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
• Conducted keyword research and analyzed competitors keywords in order to use keywords which are relevant for the services the business offers.
• Evaluated market trends to stay current on consumer and competitor changes.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.

Key Achievements

• Website: Since its creation it has attracted 407 new users, 652 sessions and 2,653 pageviews
• Grew and increased Instagram audience from 0 to 591 followers organically.
• A total Instagram reach of 3,720 since inception

Key Responsibilities

• Assisted marketing coordinators and graphic designers with website copywriting and proofing.
• Designed and presented social media campaign ideas for clients.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Assisted in managing corporate social media channels.
• Maintained editorial calendar to keep content timely, relevant and engaging.
• Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
• Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
• Performed website administration duties.
• Contributed to mock-ups, email campaigns, and social media content.
• Collaborated with team members to help expand marketing channels.
• Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
• Performed office administrative duties to enhance team cohesiveness.
• Practiced search engine optimization to maximize efforts in creating brand awareness.
• Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
• Participated in brainstorming meetings to develop marketing collateral.
• Measured and reported results of marketing initiatives.
• Scheduled social media postings to advertise products and generate site traffic.
• Assisted in creating written, video and image content for marketing channels.
• Monitored web traffic to analyze website performance.

Key Achievements

• Cliqworks Promotions and Cliqworks Communications: Backlinking, and placing websites in directories which increased website traffic by 30% for Cliqworks Promotions and by 24% for Cliqworks Communications over a course of 6 months
• Two Mountains: Assisted in the creation of a leads generation campaign on Facebook which saw over 10 potential clients a day responding by quoting the phrase to be used when interested in the service.
• Cliqworks Promotions and Cliqworks Communications: Improved their SEO scores which were between 40% to 58% on all pages to between 75 and 90% for the home page.

Key Responsibilities

• Monitored online trends, conversations and innovations to optimize strategies.
• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Redesigned and published web pages with WordPress
• Used Google Analytics and Search Console to identify behavioral patterns and trends in data.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Designed paid client ads for use on diverse social media platforms.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.
• Devised effective link-building campaigns to increase website authority and visibility.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Helped clients develop website portals and social media pages to promote businesses.
• Created content strategies for digital media.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Optimized website content and images to improve search engine rankings.

Key Achievements

• Corporate Network Solutions: Successfully revised their website with key emphasis being on renewing, modernizing and having a great user experience.
• Urban Zulu: Created a Digital marketing strategy with actionable tactics.
• Corporate Network Solutions: Crafted a Digital brand Strategy to be used that outlines the goals and tactics to be used.