Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tsitsi Majaya

Cape Town

Summary

Organised Influencer Campaign Manager with expertise in campaign reporting, documentation, and brand alignment. Adaptable team player skilled at thriving in high-volume, fast-paced environments. Responsibilities include analyzing campaign data, extracting actionable insights, and presenting findings to clients in a clear and compelling manner. Manages influencer relationships, ensuring seamless collaboration and alignment with brand goals. Translates client objectives into precise influencer criteria, designs recruitment surveys, and develops creative solutions to overcome campaign challenges. Expertise includes tools like Traackr, Airtable, and Excel, enabling efficient management and optimization of campaigns.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Influencer Campaign Manager

Brand Influence
01.2024 - Current
  • Increased brand awareness by developing and executing effective influencer marketing campaigns.
  • Gathered insights from interaction with current and prospective consumers to enhance content.
  • Engaged with consumers using education, passion and authenticity.
  • Monitored campaign performance to make data-driven adjustments and optimize results.
  • Developed and executed promotional campaigns to drive brand awareness and sales.
  • Analysed data and delivered insights from influencer campaigns.
  • Presented comprehensive reports and insights to clients, ensuring clear communication of campaign performance.
  • Managed influencer communications, fostering strong relationships and ensuring alignment with brand goals.
  • Leveraged Traackr, Airtable, and Excel for efficient campaign management.
  • Translated client needs into targeted influencer criteria, driving successful recruitment.
  • Designed and implemented surveys to identify and recruit influencers suited to brand campaigns.
  • Led successful campaigns for renowned multinational brands such as Maybelline, Garnier, and Dr. Beckmann.

Guest Relations and Operations Manager

West Beach Escape (AirBnB)
02.2023 - 01.2024
  • Implemented and maintained high standards of service, actively promoting exceptional customer assistance.
  • Maintained a consistent record of positive customer feedback.
  • Proactively resolved sources of dissatisfaction and implemented processes to prevent future service obstacles.
  • Enhanced customer satisfaction by streamlining processes, including check-in procedures, highlighting an ability to optimize user experiences.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.

Notable achievements

  • Achieved Superhost status within the first 4 months on the platform.
  • A Superhost is a designation on Airbnb, awarded to hosts who consistently provide exceptional hospitality and maintain high guest satisfaction ratings.

Event Marketing Intern

Accelerate Sport & Entertainment
03.2022 - 10.2022
  • Collaborated with team members to create and boost brand awareness through strategic event marketing, product demonstrations, and brand promotion campaigns.
  • Communicated product information and educated consumers about the company.
  • Approached potential customers, engaging in conversations to cultivate brand loyalty.
  • Educated customers about product features, addressing questions and concerns.

Digital Marketing Intern

Cape Town Seafoodboil
07.2020 - 03.2021
  • Conducted market analysis and stayed updated with the latest industry trends.
  • Created engaging content for Instagram and Facebook, utilizing in-depth competitor research to inform content decisions and regularly reporting findings to the supervisor.
  • Collaborated with influencers to develop campaigns for the Seafoodboil menu, resulting in a significant 30% increase in sales.
  • Designed and presented social media campaign ideas, while continuously monitoring and adapting strategies to target specific follower demographics.
  • Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.

Education

Bachelor of Commerce - Honours in Management

Varsity College
Cape Town, South Africa
12.2023

Bachelor of Commerce - Marketing

Varsity College Cape Town
Cape Town, South Africa
12.2022

Skills

  • Marketing and Promotions
  • Content Marketing
  • Microsoft Office
  • Online Media Campaigns
  • Creative and Adaptable
  • Social Media Marketing
  • Influencer Marketing
  • Campaign Management
  • Social Media Strategy
  • Instagram
  • Presentation delivery

Certification

  • Udemy Online Training: The complete digital marketing course - No expiration date

Timeline

Influencer Campaign Manager

Brand Influence
01.2024 - Current

Guest Relations and Operations Manager

West Beach Escape (AirBnB)
02.2023 - 01.2024

Event Marketing Intern

Accelerate Sport & Entertainment
03.2022 - 10.2022

Digital Marketing Intern

Cape Town Seafoodboil
07.2020 - 03.2021

Bachelor of Commerce - Honours in Management

Varsity College

Bachelor of Commerce - Marketing

Varsity College Cape Town
Tsitsi Majaya