TSHOLOHELO MOKOENA
MEYERTON
Summary
Results-oriented Retail Area Manager with 25 years in fashion and beauty retail, including over 8 years in senior leadership. Expertise in cosmetics, customer experience, visual merchandising, and operational management. Drives sales growth, enhances profitability, and develops high-performing teams. Implements strategic initiatives for customer engagement and brand execution, currently overseeing 23 stores with an annual turnover of R195 million.
Overview
26
26
years of professional experience
Work History
Operations Area Manager
Power Fashion
07.2023 - Current
- Drove UPT, ATV, conversion metrics across 23 stores to enhance sales performance
- Managed retail operations, HR, shrinkage, compliance to ensure seamless store functionality
- Lead 18 direct reports, build leadership pipelines, and conduct succession planning
- Partnered with supply chain and logistics to optimise stock flow and availability
- Execute store launches and promotional campaigns
- Ensure visual merchandising and store presentation standards
- Oversee audits and cost containment measures
- 23 stores | R375 million annual turnover | 250+ employees
Area Manager
Drip Footwear
07.2022 - 06.2023
- Managed 8-store portfolio with R15 million turnover
- Managed costs and drove operational excellence
- Developed and supported store managers and floor teams to achieve store goals
- Executed targeted promotions and visual merchandising strategies based on store demographics
- Enhanced sales through actionable insights from mystery shop feedback and competitive analysis
- Reason for leaving: Contract ended
Founder / Owner
Onaledi Nail & Beauty Bar
10.2019 - 07.2022
- Launched and managed beauty and nail business, overseeing all aspects of operations
- Coordinated operations, stock management, marketing, and promotions to enhance brand visibility
- Enhanced client retention through delivery of exceptional service experiences
Regional Manager
Woolworths – Country Road Group RSA
01.2014 - 09.2019
- Managed P&Ls and delivered profit growth year-on-year
- Led region to exceed budget and shrinkage targets
- Developed managers, ensuring effective implementation of IPMs and ER processes
- Partnered with marketing teams and centre managers to drive regional initiatives
- 9 stores | R217 million turnover | 221 staff members
Cluster Manager – Pretoria Region
Woolworths CRG
01.2012 - 01.2014
- Oversaw operations across four stores, ensuring efficient daily activities and customer satisfaction.
- Led initiatives for operational excellence and developed management capabilities
- Enhanced service quality and sales performance while optimising space management
Premium Brand Manager – Sandton & Brooklyn
Woolworths CRG
01.2009 - 01.2012
- Managed R53M sales in Sandton and R18M sales in Brooklyn, achieving targets through effective strategy
- Led teams to exceed targets in margin, service, and visual execution, enhancing overall performance
- Advanced to Cluster Manager role, demonstrating leadership and capability in driving store success
Cosmetic & Retail Management Roles
Edgars
01.2000 - 01.2009
- Managed cosmetics department, specialising in women’s wear
- Oversaw operations of stores in Menlyn, Church Street, East London & PE, achieving turnovers of R27M–R37M
- Transitioned to Woolworths for career advancement
Education
National Diploma -
Tshwane TVET College
05-2026
MDP - NQF Level 6
University of Stellenbosch Business School
01-2012
Business Management Services -
Unisa
01-2009
National Certificate - Public Administration
Bloemfontein College
01-1998
Skills
- Multi-site operations
- New store rollouts
- Sales growth
- Margin improvement
- Shrinkage control
- Compliance
- Strategic planning
- Execution
- Stakeholder management
- People development
- Succession planning
- Visual merchandising
- Brand consistency
Accomplishments
- Outstanding RSA Store Manager of the Year, 2011-01-01
- Financial Award – Best Store Achiever, Sandton, 2012-01-01
Custom Section
- Accredited Facilitator & Assessor
- Financial Skills for Non-Financial Managers
- Leadership, Conflict Management, Coaching & Mentoring
- ER Workshops, Behavioural & Interviewing Techniques
- L’Oréal Paris Basic School Course
- Business-wise Plus | Edcon Beauty Academy
Personal Information
ID Number: 7906290395087
References
- Robert Schultz, Regional Operations Manager, Mr Price (Power Fashion), 083 300 9750
- Clement Mothwa, Head of Retail, Drip Footwear, 068 529 4526
- Damon Harry, General Manager, Woolworths CRG, 083 555 0071
Timeline
Operations Area Manager
Power Fashion
07.2023 - Current
Area Manager
Drip Footwear
07.2022 - 06.2023
Founder / Owner
Onaledi Nail & Beauty Bar
10.2019 - 07.2022
Regional Manager
Woolworths – Country Road Group RSA
01.2014 - 09.2019
Cluster Manager – Pretoria Region
Woolworths CRG
01.2012 - 01.2014
Premium Brand Manager – Sandton & Brooklyn
Woolworths CRG
01.2009 - 01.2012
Cosmetic & Retail Management Roles
Edgars
01.2000 - 01.2009
National Diploma -
Tshwane TVET College
MDP - NQF Level 6
University of Stellenbosch Business School
Business Management Services -
Unisa
National Certificate - Public Administration
Bloemfontein College