Tsholofelo Ntombizanele Gwebu
Senior Medical Sales Representative
Pretoria
Summary
I am a dynamic and results-oriented executive with more than 15 years of success in the medical sales industry, I have built a strong reputation for exceeding sales targets, cultivating key client relationships in both private and government hospitals, thus driving sustainable growth across diverse healthcare environments. My expertise lies in surgical, medical and critical care solutions, and I have consistently demonstrated the ability to deliver results through strategic planning, innovative problem-solving, and team leadership. In my current role with Mbuso Medical (November 2024-present), I successfully achieved over 120% growth in my designated area by securing significant sales of both capital equipment and consumables in less than a year. I collaborated closely with our office team to organize numerous accredited workshops for healthcare professionals. As a result of these efforts, I have distinguished myself as the top-performing sales representative with the company. During my tenure as Senior Specialist Representative of Critical Care at Edwards Lifesciences (2015-2024), I developed and executed medical staff training programs that enhanced product knowledge and adoption of critical care technologies. I was recognized as a Top Sales Performer multiple times (2018, 2020, 2022) and received the Edwards Global Heart Award for exceptional sales performance and innovative engagement strategies. Prior to that, as Surgical Territory Manager at Teleflex Medical (2011-2015), I excelled in consultative sales and contract negotiations, earning recognition as a Top 5 Sales Performer in 2013. At Alcor Labs (2009-2011), I built strong relationships with healthcare professionals and consistently exceeded sales targets by combining market analysis with effective client engagement. My role with Covidien/Tyco Healthcare (2008-2009) focused on cultivating relationships in both government and private healthcare sectors, optimizing sales pipelines, and negotiating long-term agreements that drove revenue growth. My early career with Johnson & Johnson (2007-2008) provided a solid foundation in product knowledge, CRM utilization, and sales training that continues to inform my leadership style today. Beyond performance metrics, I am committed to continuous professional development. I have completed advanced leadership, business acumen, communication, and emotional intelligence programs (2021-2022), and continue to focus on stakeholder management and team leadership. This learning has sharpened my ability to lead cross-functional teams, mentor technical staff, and align strategies with regulatory and compliance standards. I am confident that my combination of sales expertise, leadership experience, and commitment to innovation would make me a valuable addition to the company. I look forward to the opportunity to discuss how my background and achievements align with your organization’s goals.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Senior Sales Representative
Mbus Medical Supplies
11.2024 - Current
- Responsible for sales and product training for the following products
- TIMPEL Electrical impedance tomography monitors
- NIHON KOHDEN ICU Ventilators
- LOWENSTEIN Anaesthetic machines including MRI Anaesthetic machines
- IRADIMED MRI Monitors and MRI infusion pumps
- HUMMING VUE Piston Oscillators
- HAYEK negative pressure ventilators
- COMEN ECG machines, Vital signs monitors and ICU monitors
- CHISON Ultrasound machines
- FUJI high end Ultrasound machines
- LINET High end ICU beds
- SUNRAY CTG machines
- TBT Instrument washers and autoclaves
- High Flow Oxygen therapy devices.
- Infant care devices including incubators, Infant warmers, Phototherapy units.
- Diathermy: Heating and cooling devices: Infusion pumps
- Theatre lights and tables
- Job description:
- I hit the ground running in this position and very quickly proved myself as a competent hardworking member of the sales and training team.
- Many of the products represented are innovative and world class, requiring much after hours support.
- I arranged and managed training at top level for all the above mentioned products.
- Ongoing workshops with CPD accreditation were available for our customer base.
- The Pretoria area, Limpopo and Mpumalanga are my areas of strength, as I live and work in this environment.
Snr Specialist Rep Critical Care division (Gauteng)
Edwards Lifesciences
11.2015 - 10.2024
- Serving as main point of contact within Pretoria, Limpopo, Mpumalanga, North West region and KZN
- Very customer based, utilizing full understanding of hemodynamic monitoring and/or cardiovascular anatomy, pathology, and physiology relevant to EW medical products as it relates to the business.
- Build and manage strong long-lasting relationships with customers and other influencers, expand network and assign region to push Edwards’ positioning in the market utilizing creativity and influencing skills with new or existing customers on buying decisions using tact and diplomacy.
- Develop and close new business opportunities and identify areas of improvement to meet sales targets while developing and executing annual plan to achieve region objectives.
- Run training programs for technical staff, Nurses and Doctors as a fundamental part of this role.
- Support the use and adoption of the technology platform in the Operating Room and in the ICU.
- Provide education by means of workshops, hands-on training and support in the adoption of Edwards Cardiac Output monitoring systems with Edwards Predictive Monitoring Technology and Edwards Tissue Oximetry and the correct application of use.
- Support and run educational seminars both run by Edwards and other selected meetings e.g., congresses.
- Coordinate activities and manage education with the Professional education team based in Dubai.
- Achievements:
- Best sales performer 2018
- Top sales Performer CCVAS (critical care) division SA 2020
- Top sales Performer CCVAS (critical care) division SA 2021
- Edwards Global heart award: Sale of 6 Hemisphere Monitors (Capital Sales). Comment: Great work on continuously providing support and educating key stakeholders at George Mukhari to have ensured that the first-choice hemodynamic monitors being the Edwards Hemisphere! Your resilience against difficult customer internal processes has contributed towards this achievement. This is a historical event being the first Hemispheres sold in South Africa! Well done and well deserved.
- Edwards global Heart Award Challenge the system with a virtual distributor training. Comment: Thank you and great job in preparing the 3 days distributor training online during COVID-19; you challenged the system and maintained our distributors engaged throughout these times
- Edwards global heart award Responsible for the Highest sales in critical care in SA 2020-09-08
Sales Agent Gauteng
Africoncu Medical
08.2014 - 11.2015
- Service the following hospitals
- Steve Biko Academic hospital
- George Mukhari Academic hospital
- Charlotte Maxeke Academic hospital
- Chris Hani Baragwanath Academic hospital
- Including Kalafong
- Thembisa
- Mamelodi
- 1 Military
- Louis Pasteur
- Mediclinic Meulmed
- Mediclinic Medforum
- Mediclinic Legae
- Akasia Netcare
- Montana Netcare
- Jakarand Netcare
- Femina Netcare
- Donald Gordon
- Helen Joseph
- Botshilu
- Called on
- Neurosurgeons
- Scrub Sisters
- ICU Sisters
- Neuro Surgical Ward Sisters
- Orthopaedic Surgeons
- General Surgeon
- ENTs
- Gynaecologist
- Portfolio:
- Neuro Surgery
- Shunts
- EVDs
- ICP Monitor Probes
- Perforators
- Bi-Polar forceps
- ICP Monitors
- High Speed Drills
- Reasons for leaving:
- Headhunted by Char Blom Director for Africoncu Medical
Surgical Territory Manager
Teleflex Medical
05.2011 - 07.2014
- Service Hospitals all over Pretoria, North West Mpumalanga and Limpopo
- Called on
- Anaesthetists
- Nephrologists
- General Surgeons
- Physicians
- ENT surgeons
- Pulmonologists
- Cardiothoracic surgeons
- ICU, trauma and theatre nurses with their unit managers
- Infection control sisters
- Responsible for the following portfolios:
- Critical care management (Central Venous Catheters)
- Critical Care Trauma
- Renal Access (Acute and Chronic Dialysis catheters)
- Arterial access (Arterial lines)
- Airway Management (Endotracheal tubes with accessories, Tracheostomy tubes with accessories, Bronchial blockers, Optical laryngoscopes and all other airway management accessories)
- Respiratory (Filters, catheter mounts, breathing circuits, Nebulisers, Humidification products and respiratory accessories)
- Regional Anaesthesia (Spinal needles, Epidurals, Nerve blocks, Nerve stimulators)
- Achievements:
- Top Five sales performer 2013
Pharmaceutical Medical Representative
Alcor Labs
05.2009 - 04.2011
- Achieve sales plan and maintain and grow market shares of your promoted products in your territory by
- Achieve 100% of Sales plan for all promoted products.
- Ensure positive market share growth for all promoted products for the quarters vs MAT
- Ensure positive Evolution Index (E/I) for all promoted products for quarters vs MAT
- Ensure a positive Performance Index (P/I) for all promoted products for the quarters vs MAT
- Effectively and optimally manage your sales territory and to maximize the number of calls on target doctors to increase market share by
- Achieve an average call rate of 8 Dr’s and 2 Pharmacies per day
- To achieve territory coverage of 80% on A Dr’s, 70% coverage of B Dr’s per and 50% coverage of C Dr’s per quarter
- To effectively prepare and adhere to weekly and daily planner which is submitted by end of business on a Friday.
- To Analyse and use available data (PTM profits, Medikredit/ Medscheme in-house sales data) to determine specification plans to grow and maintain market share.
- To prepare and implement a quarterly Action plan to increase market share in underperforming territories which is to be set in conjunction with Regional Sales manager (attach action plan)
- Identifying and report relevant and accurate market intelligence to Head office.
- Professionally organising and run CME/ALG’s where identified as a need in your territory
- Develop and build relationships with customers (specialists)
- Achievements:
- Exceeded business plan for the year 2009 and 2010
- Reasons for leaving:
- I wanted to pursue my career in the surgical space
Surgical Sales Consultant
Covidien EMEA Group (Tyco Healthcare) & Grobi Medical Suppliers for Covidien
03.2008 - 12.2008
- Promoting current and new products budgets and focus product incentives.
- Foster and maintain strategic relationships with Government Key Decision Makers and personnel at GSSC and Auckland park.
- Set personal and professional goals in an ongoing attempt to drive new business sales and gain competitive market share and still maintain and grow market share.
- Manage customer relations at all levels of my territory in Pretoria, Limpopo and Mpumalanga
- Complete all administrative tasks punctually and accurately within given deadlines planners, reports, leave forms and expense claims.
- Build relationships and provide an excellent before and after sales services.
- Manage expense budget allocations as well as all consignment accounts.
- Maintain a scrub rate of 8 per week, to build and maintain relationships and promote products.
- Call on surgeons in their rooms to discuss and demonstrate products.
- Visit theatres run nurses and procurement staff to discuss new products, consignment stock problem solving and value adding suggestions.
- Conduct in-service training with theatre staff.
- Hold workshops for registrars and consultants from different academic institutions to train them on our laparoscopic and stapling products
- Achieve and exceed sales budget, implement sales plans and grow existing business.
- Attend weekly plan and review session with the Business Development Manager
- Reasons for leaving:
- All the MSR servicing Government hospitals were moved to a BEE company.
Surgical Sales Consultant
Johnson & Johnson medical (Codman Neuroscience Division)
02.2007 - 01.2008
- Promoting current and new products budgets and focus product incentives.
- Foster and maintain strategic relationships with Government Key Decision Makers and personnel at GSSC and similar government departments.
- Set personal and professional goals in an ongoing attempt to drive new business sales and gain competitive market share and still maintain and grow market share.
- Manage customer relations at all levels of my territory in Pretoria, Limpopo.
- Complete all administrative tasks punctually and accurately within given deadlines planners, reports, leave forms and expense claims.
- Build relationships and provide an excellent before and after sales services.
- Host workshops for registrars and consultants from different academic institutions
- Manage expense budget allocations as well as all consignment accounts.
- Maintain a scrub rate of 8 per week, to build and maintain relationships and promote products.
- Call on surgeons in their rooms to discuss and demonstrate products.
- Visit theatres run nurses and procurement staff to discuss new products, consignment stock problem solving and value adding suggestions.
- Conduct in-service training with theatre staff.
- Achieve and exceed sales budget, implement sales plans and grow existing business.
- Attend quarterly meetings for aligning tactical plans to the overall strategic plan for the J&J Codman Neuroscience division.
- Reasons for leaving:
- Retrenched
Education
B.com - Marketing Management
University of Pretoria
01.2006
Matric senior certificate - undefined
Ed-U-college
01.1999
Skills
Relationship building
References
- Denise, Hunter, National Sales manager, denisedannyhunter@gmail.com, +27637745418, Mbus Medical Supplies
- Marina, Schultz, Professional education manager EEMEA, +971501066833, Edwards Lifesciences
- Dr, Mazibuko, Snr consultant leading registrar education programme Anaesthesia, 0832628190, University of Pretoria (SBAH)
- Dr Joyce, Baloyi, Head of Clinical Anaesthesia, 0724000296, Sefako Makgatho University (SMU)
- Gary, VanderHam, Previous Business Unit Manager Pharma Inland, 0824107298, ALCON LABS
- Getmore, Sithole, Previous Business Unit Manager, 0844210305, Covidien
Training
- Aspire courses completed 2021-2022:
- Build Your Brand (EMEA)
- Speed of Trust Foundations
- The 6 Critical Practices for Leading a Team
- Mastering Business Acumen: Finance for Non-Financial People
- DiSC for Managers
- Global Coaching Program with BetterUp
- The Wisdom of Emotion (EMEA)
- Influence your stakeholders to get buy-in (EMEA)
- Presentation Advantage
- Cultivate Curiosity Unconscious Bias (GLOBAL)
- Impact Your Audience Virtually (EMEA)
- The 6 Critical Practices for Leading a Team (EMEA)
- Effective Email Communication (EMEA)
- Time Management: 5 Choices to Extraordinary Productivity (GLOBAL)
- Emotional Intelligence 2.0 (EMEA)
- Finance for Non-Financial People (EMEA)
- Strengths Finder: Maximizing Your Strength (EMEA)
- Mastering Effective Communication (EMEA)
- 7 Habits of Highly Effective People (EMEA)
Hiking, camping
I am a very active individual and believe in improving my health to keep fit. Any outdoor activity boosts my morale.
Timeline
Senior Sales Representative
Mbus Medical Supplies
11.2024 - Current
Snr Specialist Rep Critical Care division (Gauteng)
Edwards Lifesciences
11.2015 - 10.2024
Sales Agent Gauteng
Africoncu Medical
08.2014 - 11.2015
Surgical Territory Manager
Teleflex Medical
05.2011 - 07.2014
Pharmaceutical Medical Representative
Alcor Labs
05.2009 - 04.2011
Surgical Sales Consultant
Covidien EMEA Group (Tyco Healthcare) & Grobi Medical Suppliers for Covidien
03.2008 - 12.2008
Surgical Sales Consultant
Johnson & Johnson medical (Codman Neuroscience Division)
02.2007 - 01.2008
Matric senior certificate - undefined
Ed-U-college
B.com - Marketing Management
University of Pretoria