Brandwatch, Sprinklr, Meltwater, Quid, GWI, WGSN, Google Analytics, Meta Business Suite, Similarweb, Rival IQ, Looker Studio, Hootsuite
Tsholofelo Lolwane
Insights Strategist
Johannesburg,GP
Summary
Data-driven Insights Strategist with 10+ years of experience turning consumer, cultural, and social data into actionable strategies for top brands. Proven expertise in social listening, digital research, audience behaviour, and trend forecasting. Adept at bridging analytics with storytelling to influence brand strategy, content development, and innovation. From tracking sentiment and spotting emerging trends to uncovering the why behind consumer behaviour, I bring a strategic and analytical lens to everything I do.
Overview
11
11
years of professional experience
10
10
Certifications
Work History
Category Trends Lead
Hoorah Digital
10.2024 - 02.2025
- Led and mentored a team of 3 analysts to deliver trend and insights reports aligned with passion points and demand spaces.
- Future-proofed brand strategies through cultural trend forecasting and consumer behaviour modeling.
- Insight-led ideation across the alcoholic industry.
Category Trends Manager
Hoorah Digital
01.2024 - 09.2024
- Delivered segmentation, category, and occasion-based insights.
- Translated daily cultural signals into creative opportunities, informing content and campaign development.
- Developed new uses for existing data to enhance strategic decision-making.
Consumer Insights Analyst
Hoorah Digital
08.2022 - 12.2023
- Synthesized data across social, CRM, and web analytics to reveal trends and inform digital strategy.
- Led social listening efforts and identified actionable insights that supported creative and product development.
- Provided strategic input into campaigns based on audience data and behavioural patterns.
Social Data Analyst
Machine
03.2021 - 07.2022
- Analyzed social and web performance metrics to inform strategic and tactical planning.
- Built dashboards and reports, delivering key insights on audience engagement and campaign performance.
Social Data Analyst
McCann Johannesburg
01.2019 - 02.2021
- Delivered competitor and performance insights via regular reports.
- Used intelligence tools to track sentiment and brand visibility.
Social Media Analyst
GTB (Ford)
03.2018 - 12.2018
- Monitored and reported on all digital and social touchpoints for Ford South Africa.
Media Analyst
Joe Public
03.2017 - 02.2018
- Delivered media coverage and campaign performance analyses.
- Provided social and competitor insights in support of client briefs.
Junior Media Analyst
MEC (Wavemaker)
03.2014 - 06.2016
- Analyzed consumer behaviour and brand sentiment using social media data.
- Produced detailed reports and participated in cross-functional strategic meetings.
Education
BA Hons - Communications
University of Johannesburg
04.2001 -
Bachelor of Arts - Media Studies
University Of Witwatersrand
04.2001 -
Skills
Consumer Insights & Behavioural Analysis
Social Listening & Market Intelligence
Strategic Thinking & Creative Ideation
Trend Mapping (Micro & Macro)
Data Analytics & Visualization
Performance Reporting & Dashboards
Audience Segmentation & Persona Development
Certification
HubSpot Academy - Digital Marketing
Software
Timeline
Category Trends Lead
Hoorah Digital
10.2024 - 02.2025
Category Trends Manager
Hoorah Digital
01.2024 - 09.2024
Consumer Insights Analyst
Hoorah Digital
08.2022 - 12.2023
Social Data Analyst
Machine
03.2021 - 07.2022
Social Data Analyst
McCann Johannesburg
01.2019 - 02.2021
Social Media Analyst
GTB (Ford)
03.2018 - 12.2018
Media Analyst
Joe Public
03.2017 - 02.2018
Junior Media Analyst
MEC (Wavemaker)
03.2014 - 06.2016
BA Hons - Communications
University of Johannesburg
04.2001 -
Bachelor of Arts - Media Studies
University Of Witwatersrand
04.2001 -