Member Track
Tshiamo Tana
Brand, Marketing And Communications
Vosloorus
Summary
Dynamic marketing professional with experience at John Deere, skilled in content creation and strategic marketing. Proven track record of enhancing brand awareness and customer engagement through innovative campaigns and compelling presentations. Adept at market analysis and fostering client relationships, driving successful product launches and revitalizing brand identities.
Overview
6
6
years of professional experience
1
1
Language
Work History
Marketing Intern
John Deere
07.2025 - Current
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Contributed to the creation of compelling content for company blog, newsletter, and website.
Marketing Assistant
Taste of Cannabis
07.2024 - 01.2025
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Updated spreadsheets with statistical, financial and non-financial information.
- Organized and executed promotional events to strengthen community relations and brand awareness.
- Enhanced customer engagement with creation of interactive online content, including quizzes and polls.
Brand and Communications Co Ordinator
Vodacom South Africa
04.2021 - 03.2023
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
Junior Brand Strategist
Penquin Advertising
11.2019 - 03.2021
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
- Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
- Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.
- Streamlined internal processes for improved efficiency, leading to more effective branding initiatives.
- Delivered compelling presentations to executive leadership teams, securing buy-in for various brand initiatives.
- Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.
- Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
- Developed and executed successful product launches, resulting in increased sales and market share growth.
- Researched and evaluated potential new markets and products.
Education
Technology For Non Technical Managers - Technology Management
North West University
Johannesburg, South Africa 04.2001 -
Programme in Enterprise And Technology Management - Technology Management
North West University
Johannesburg, South Africa 04.2001 -
Short Course - Digital Marketing
University of Cape Town
Cape Town, South Africa 04.2001 -
Higher Certificate - Brand Building And Critical Thinking
Vega School And Brand Leadership
Johannesburg, South Africa 04.2001 -
High School Diploma -
Voortrekker Hoerskool
Boksburg 04.2001 -
Skills
Content creation
Software
Languages
English
Advanced (C1)
Timeline
Marketing Intern
John Deere
07.2025 - Current
Marketing Assistant
Taste of Cannabis
07.2024 - 01.2025
Brand and Communications Co Ordinator
Vodacom South Africa
04.2021 - 03.2023
Junior Brand Strategist
Penquin Advertising
11.2019 - 03.2021
Technology For Non Technical Managers - Technology Management
North West University
04.2001 -
Programme in Enterprise And Technology Management - Technology Management
North West University
04.2001 -
Short Course - Digital Marketing
University of Cape Town
04.2001 -
Higher Certificate - Brand Building And Critical Thinking
Vega School And Brand Leadership
04.2001 -
High School Diploma -
Voortrekker Hoerskool
04.2001 -