Tshiamo Nkuna

• Drove campaign ideation and end-to-end execution, translating consumer insights into commercially viable marketing initiatives for 5 subsidiaries.
• Coordinated integrated brand campaigns and events across digital, in-store, and experiential channels. Ensured brand consistency and delivery excellence in fast-paced, deadline-driven environment while tracking performance for optimisation for 5 subsidiaries within different industries.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
• Used online and offline marketing to generate leads, increase visibility and drive sales growth.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
• Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
• Improved website traffic with the implementation of SEO best practices and keyword research.
• Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.

• Worked on media buying and digital strategy for platforms including Nedbank Money App, Avo Supershop, Zulzi, and Jumia Foods. Onboarded major FMCG brands like Unilever and Heineken by designing targeted media strategies.
• Analysed sales data, built performance reports, and maintained client CRM communications. Created granular reporting of sales and performance. Managed the CRM between clients and brands.
• Developed comprehensive proposal strategies by analyzing market trends and consumer behavior to drive brand and sales growth.
• Developed strategic partnerships, expanding company's reach and access to new markets.

• Created media communication strategy for service-based organisations (managed four accounts on LinkedIn & Facebook).
• Data analysis and compiled monthly reporting for better marketing strategies.
• Compiled newsletters and press release for Timbali.
• Created online campaigns for SACRRA & Timbali, for extended top-of- mind awareness.

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Delegated roles to team to fulfill holistic campaign.

• Job Shadow: Ad Creative

- Full scale on how to conduct creative ads from research including social listening and media placements.

• Assisted with updating and creating cross-functional decks and presentations.
• Supported full life cycle of agency pitches.
• Contributed to brainstorming sessions, generating fresh perspectives on existing projects.