Tshiamo Motsepe
Marketing Specialist
Johannesburg,Gauteng
Summary
Influencer Marketing & Digital Marketing Specialist who loves creating campaigns that get people talking! I’ve led high-impact influencer activations, including the #GetNakedAnywhere campaign and Naked’s viral TikTok moment. Managing an R11M monthly marketing budget and having worked with prominent, I know how to drive engagement, and turn creative ideas into real results. Whether it’s securing top-tier influencer partnerships or crafting content that encourages engagement, I bring strategy and a deep understanding of what makes audiences connect.
Overview
4
4
years of professional experience
1
1
Language
Work History
Marketing Coordinator
Naked Financial Technology
05.2024 - Current
- Managed and executed influencer campaigns, including the #GetNakedAnywhere campaign (R350K budget, 15 influencers, 2 624 quotes generated through UTM links).
- Coordinating with internal teams (e.g design, content, production) to ensure all campaign assets are ready in time.
- Oversaw Naked’s TikTok account during its viral moment by creating 50 videos that generated 9.8M+ views, 200K+ comments, and 500K+ likes.
- Scaled social media accounts: TikTok (24K to 51K), Instagram (20K), and X (10K) through organic and paid influencer-driven campaigns.
- Wrote engaging copy for organic and paid campaigns across social media and email.
- Tracking the performance of campaigns and reporting key insights to the team and senior management.
- Collaborated with top-tier brands like Suzuki, Festival of Motoring, and Motherland on high-impact marketing activations.
- Developed campaign proposals and briefs ensuring alignment with marketing goals.
- Took charge of timelines and task delegation, using tools like Notion and AI.
- Recorded and tracked an R11m monthly marketing budget.
Operations Specialist
Naked Financial Technology
03.2023 - 04.2024
- Achieved average of 20 5-stars in the quarter.
- Appointed as the team’s official Complaints Champion, also in charge of finance requests.
- Processed over 1000 motor claims, ensuring high customer satisfaction.
- Worked with different departments to streamline operations (finance, complaints).
Recruitment Specialist
Network Recruitment
07.2021 - 02.2023
- Club Level 2 'Best of the Best' Award (generated R900k sales between June 2022 - December 2022).
- Recruitment sales/Business development.
- Led the recruitment process from sourcing to placement, and meeting client requirements within tight deadlines.
Education
Foundations Of Digital Marketing & E-Commerce -
Google
VirtualBachelor Of Commerce - Honours
University of South Africa
Pretoria 06.2022
Bachelor Of Business Science - Business
Monash University
Johannesburg 01.2017 - 1 2020
Marketing - Strategic Brand Building
VEGA
Johannesburg 2022
Skills
Marketing Strategy
Influencer Marketing & Management
Brand Partnerships & Contract Negotiations
Social Media Growth & Engagement
Campaign & Community Management
Project & Stakeholder Coordination
Digital Content Strategy
Performance Analytics & Reporting
Timeline
Marketing Coordinator
Naked Financial Technology
05.2024 - Current
Operations Specialist
Naked Financial Technology
03.2023 - 04.2024
Recruitment Specialist
Network Recruitment
07.2021 - 02.2023
Bachelor Of Business Science - Business
Monash University
01.2017 - 1 2020
Foundations Of Digital Marketing & E-Commerce -
Google
Bachelor Of Commerce - Honours
University of South Africa
Marketing - Strategic Brand Building
VEGA