TSHEPO BANYANA CHARLES
MARKETING & COMMUNICATIONS
Gaborone
Summary
Accomplished marketing and communications professional with a comprehensive understanding of business communications and management, marketing, media relations and extensive knowledge of supporting a sales team in all areas of an organization's marketing strategy.
Seeking a suitable position with a progressive organization that offers opportunities for self-improvement and career progression while contributing to the growth of the organization.
Overview
5
5
years of professional experience
6
6
Certifications
2
2
Languages
Work History
PUBLIC RELATIONS &COMMUNICATIONS OFFICER
Refa Creations (Pty) Ltd
1 2020 - 1 2022
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Established key relationships with media representatives, securing positive coverage for the organization.
- Monitored media coverage of the organization closely to identify opportunities for proactive outreach.
- Evaluated campaign performance using analytics tools, refining strategies based on data-driven insights.
- Led corporate social responsibility initiatives, increasing community involvement, and positive brand association.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
MARKETING & COMMUNICATIONS OFFICER
Ozzy Entertainment (Pty) Ltd
10.2017 - 12.2019
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials.
- Established key relationships with media representatives, securing positive coverage for the organization.
- Implemented targeted email marketing campaigns, driving customer retention rates and new leads.
MEDIA & MARKETING CONSULTANT
Medialive (Pty) Ltd
06.2015 - 08.2017
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Strengthened relationships with key industry influencers for mutually beneficial partnerships and collaborations.
Education
Master of Science - International Business Management
University of East London
London 04.2001 -
Post Graduate Diploma in Education -
University of Botswana
Gaborone10.2017
Bachelor of Arts in Media Studies -
University of Botswana
Skills
Media Relations
Personalparticulars
05/23/92, Motswana, Female
Attributes
- Well organized
- Communicating clearly
- Critical thinking
- Results oriented
- Professional conduct
- Problem solving
- Attention to details
- Strong work ethic
- Tactful and articulate
- Target driven
- High levels of integrity
- Team orientated
- Strong customer focus
- Computer literate
- Assertive and decisive
- Impeccable punctuality
- Friendly personality
Phone
+267 72727783, 4630786
References
Available on Request
Certification
ISO 45001:2018 - Principles of Occupational Health and Safety Management Systems
Timeline
Teaching English as a Foreign Language (TEFL).Issued by: Teacher Record
04-2024
Foundations of Digital Marketing. Issued by : Google
02-2024
Foundations of Project Management / Google. Issued by: Mindluster
08-2023
Search Engine Optimization (SEO) with Square Space. Issued by: Coursera project network
08-2023
ISO 45001:2018 - Principles of Occupational Health and Safety Management Systems
06-2021
MARKETING & COMMUNICATIONS OFFICER
Ozzy Entertainment (Pty) Ltd
10.2017 - 12.2019
Teaching English to Speakers of Other Languages (TESOL) /Teaching English as a Foreign Language (TEFL) Issued by: TEFLEN Training College
06-2015
MEDIA & MARKETING CONSULTANT
Medialive (Pty) Ltd
06.2015 - 08.2017
Master of Science - International Business Management
University of East London
04.2001 -
Post Graduate Diploma in Education -
University of Botswana
Bachelor of Arts in Media Studies -
University of Botswana
PUBLIC RELATIONS &COMMUNICATIONS OFFICER
Refa Creations (Pty) Ltd
1 2020 - 1 2022
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