TSHEPO BANYANA CHARLES
MARKETING & COMMUNICATIONS
Gaborone
Summary
Accomplished marketing and communications professional with a comprehensive understanding of business communications and management, marketing, media relations and extensive knowledge of supporting a sales team in all areas of an organization's marketing strategy.
Seeking a suitable position with a progressive organization that offers opportunities for self-improvement and career progression while contributing to the growth of the organization.
Overview
5
5
years of professional experience
6
6
Certifications
2
2
Languages
Work History
PUBLIC RELATIONS &COMMUNICATIONS OFFICER
Refa Creations (Pty) Ltd
1 2020 - 1 2022
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Established key relationships with media representatives, securing positive coverage for the organization.
- Monitored media coverage of the organization closely to identify opportunities for proactive outreach.
- Evaluated campaign performance using analytics tools, refining strategies based on data-driven insights.
- Led corporate social responsibility initiatives, increasing community involvement, and positive brand association.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
MARKETING & COMMUNICATIONS OFFICER
Ozzy Entertainment (Pty) Ltd
10.2017 - 12.2019
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials.
- Established key relationships with media representatives, securing positive coverage for the organization.
- Implemented targeted email marketing campaigns, driving customer retention rates and new leads.
MEDIA & MARKETING CONSULTANT
Medialive (Pty) Ltd
06.2015 - 08.2017
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Strengthened relationships with key industry influencers for mutually beneficial partnerships and collaborations.
Education
Master of Science - International Business Management
University of East London
London 04.2001 -
Post Graduate Diploma in Education -
University of Botswana
Gaborone10.2017
Bachelor of Arts in Media Studies -
University of Botswana
Skills
Media Relations
Press Release Writing
Marketing Communications
Corporate Communications
Crisis Management
Brand Messaging
Internal Communications
Promotions and Advertising
Community Relations
Media Communications
Product and Service Promotion
Strategy Development
Business Correspondence
Customer Service
Photography
Team Management
Problem-solving abilities
Decision-Making
Time management abilities
Adaptability and Flexibility
Effective Communication
Organizational Skills
Team building
Attention to Detail
Problem-solving aptitude
Public Speaking
Team Development
Analytical Thinking
Relationship Building
Public relations
Social Media Management
Report Writing
Project Management
Analytical Skills
Task Prioritization
Communication Management
Research proficiency
Event Coordination
Digital Communications
Public Relations Strategies
Communication Strategy Development
Personalparticulars
05/23/92, Motswana, Female
Attributes
- Well organized
- Communicating clearly
- Critical thinking
- Results oriented
- Professional conduct
- Problem solving
- Attention to details
- Strong work ethic
- Tactful and articulate
- Target driven
- High levels of integrity
- Team orientated
- Strong customer focus
- Computer literate
- Assertive and decisive
- Impeccable punctuality
- Friendly personality
Phone
+267 72727783, 4630786
References
Available on Request
Certification
ISO 45001:2018 - Principles of Occupational Health and Safety Management Systems
Timeline
Teaching English as a Foreign Language (TEFL).Issued by: Teacher Record
04-2024
Foundations of Digital Marketing. Issued by : Google
02-2024
Foundations of Project Management / Google. Issued by: Mindluster
08-2023
Search Engine Optimization (SEO) with Square Space. Issued by: Coursera project network
08-2023
ISO 45001:2018 - Principles of Occupational Health and Safety Management Systems
06-2021
MARKETING & COMMUNICATIONS OFFICER
Ozzy Entertainment (Pty) Ltd
10.2017 - 12.2019
Teaching English to Speakers of Other Languages (TESOL) /Teaching English as a Foreign Language (TEFL) Issued by: TEFLEN Training College
06-2015
MEDIA & MARKETING CONSULTANT
Medialive (Pty) Ltd
06.2015 - 08.2017
Master of Science - International Business Management
University of East London
04.2001 -
Post Graduate Diploma in Education -
University of Botswana
Bachelor of Arts in Media Studies -
University of Botswana
PUBLIC RELATIONS &COMMUNICATIONS OFFICER
Refa Creations (Pty) Ltd
1 2020 - 1 2022