Tshepo Msimango

Led branding and campaign development to enhance client visibility across multiple industries.

Designed integrated marketing assets that strengthened brand identity across digital, print, social, and presentation platforms.

• Supported 10+ commercial brands
• Managed multiple projects, ensuring consistent delivery of high-quality creative solutions.
• Deliver strategic creative solutions for businesses across branding, digital marketing, print, and integrated campaigns. Partner directly with clients to translate business goals into impactful visual communication while managing projects from concept through final production.
• Introduced AI-assisted creative workflows to improve production efficiency.

Delivered premium marketing communications for globally recognised financial services brand, producing digital and print assets that adhered to strict corporate identity guidelines and enhanced brand visibility.

• Developed campaign assets for digital, email, and print communications.
• Ensured global brand consistency across digital, email, and print marketing channels, reinforcing brand identity across all touchpoints.
• Produced production-ready artwork for commercial print.
• Balanced creativity and precision in design, ensuring compliance with regulatory standards while delivering engaging visual content.

Following my work on the Kota Joe account while at MB Digital Marketing, I was offered the opportunity to join the brand directly. Led the rollout and evolution of the Kota Joe brand across four locations, maintaining a consistent identity while adapting campaigns for each branch's local audience.

• Led the rollout and evolution of the Kota Joe brand identity.
• Designed integrated campaigns across digital, print, outdoor, and in-store environments.
• Produced menus, billboards, point-of-sale material, promotional campaigns, and large-format advertising.
• Worked closely with marketing and operational teams to align creative output with business objectives.
• Managed artwork preparation and production for commercial print suppliers.
• Ensured brand consistency across every customer-facing touchpoint.

Key Achievement

Played a leading role in elevating Kota Joe's visual identity through a more cohesive and contemporary creative direction, helping strengthen the brand's presence across restaurants, outdoor advertising, and digital marketing.

Played a key role in developing the visual identity of an innovative digital fashion company operating within the Web3 space. Worked across integrated campaigns, community engagement, digital experiences, and scalable brand systems.

• Led creative development for integrated campaigns.
• Designed digital marketing assets, presentations, and social-first content.
• Contributed to Web3 product launches and digital experiences.
• Built scalable creative systems supporting consistent brand communication.

Worked within a fast-paced creative agency delivering branding, advertising, print, and digital campaigns for clients across multiple industries.

Highlights

• Designed integrated campaigns across print, digital, and social media.
• Produced catalogues, brochures, branding, advertising, and corporate communications.
• Prepared production-ready artwork for commercial print and large-format applications.
• Collaborated with account managers, photographers, printers, and clients to deliver high-quality creative work.

Key Achievement

My work on the Kota Joe account led to being offered a direct in-house role with the brand—an opportunity that reflected the trust built through delivering consistently high-quality creative work.

• Developed innovative design concepts for various clients, enhancing brand visibility and engagement.
• Developed custom illustrations for website features, significantly improving user engagement and experience.
• Prepared and shared design drafts, sketches and layouts to communicate initial progress.
• Developed skills in commercial graphic design by supporting senior creatives in branding, print, social media, and marketing communications.