Tshepang Motsekuoa
Senior Communications Manager
Randburg,GP
Summary
Creative Communications Manager with excellent interpersonal and time management skills. Skilled project manager creates and manages successful brands. Offering over a decade global experience and deep understanding of other cultures.
Overview
27
27
years of professional experience
Work History
HoD Communications & Marketing
Nelson Mandela Foundation
5 2022 - Current
- Contribute to the development of NMF institutional strategic framework as part of the Executive Management Team
- Develop and execute an appropriate Communications Strategy, aligned to NMF organisational strategy
- Develop a clear brand positioning strategy for the Foundation, sub-brands and trademarks
- Development and monitoring of media relations and coverage
- Oversee timeous production of the Annual Report and other publications
- Provide comprehensive direction for strategic events of the various programmes
- Department management - Build a cohesive, productive, and highly motivated team while addressing performance gaps and mentoring junior team memebers
- Evaluated campaign performance using key metrics analysis resulting in insights-driven adjustments for ongoing improvement.
- Organized high-profile events, fostering strong relationships with industry influencers and clients.
- Coordinated multi-channel campaigns utilizing print, digital, video, and social platforms for a cohesive brand message.
- Mentored junior team members, contributing to the growth of future marketing leaders within the organization.
- Enhanced brand visibility by implementing targeted content marketing strategies.
- Developed crisis communication plans, mitigating potential risks to company reputation.
- Developed comprehensive social media campaigns for improved audience reach and brand recognition.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Negotiated favorable advertising contracts with media vendors for cost-effective promotions and ad placements.
- Spearheaded thought leadership initiatives, positioning the company as an industry expert in relevant fields.
Marketing Communications - Africa
EATON
07.2021 - 04.2022
- Manage Africa communications program & strategy with the support of Communications Manager - EMEA
- Develop and drive communications strategy in support of business goal to grow Eaton in Africa
- Drive internal communications initiatives
- Oversee marketing communications for corporate and all regional business lines in Line with Global Corporate Comms
- Coordinate external communications to build Eaton's brand in Africa in line with Marketing Comms EMEA
- Manage media relations with African business and trade media
- Manage PR Agencies for North, East, West and Southern Africa.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
Communications Manager - Africa
AGCO Corporation
05.2019 - 02.2021
- Support Africa corporate communication strategy & Lead Change Management Communication Strategy
- Create & implement Annual PR & Communication plan in support of marketing and business objectives
- Lead PR activations and external communications programmes & media relations (conferences, corporate events in SADC region)
- Coordinate internal & external stakeholders
- Content writing & editing: Digital & traditional media (Newsletters, Press Releases, Opinion pieces, Speaker notes etc)
- Reporting & Measurement
- Manage budget - PR & Communications.
- Developed communications strategies to drive forward progress in public relations.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
PR & Communications Manager
Sun International
12.2017 - 04.2019
- Acting Group PR Manager for 8 months
- Developed communications strategies to drive forward progress in public relations.
- Developed communications strategies to drive forward progress in public relations.
- Manage lifestyle and events communication for all Sun International Group (Miss SA, Nedbank Golf, Sun Met etc)
- Increase consumer & Trade brand awareness of all hotels and resorts and Group's business Units
- Manage company reputation as a premier lifestyle and entertainment hospitality group
- Develop and deliver strategic PR & Communications plans for Sun City Resort annual Marketing Strategy, various campaigns, resort activations and high profile events
- Manage and coordinate media engagements & opportunities in line with key business goals
- Curating, writing & managing Content (Press releases, opinion pieces, speaker notes and other materials)
- Monthly report & measurement
- Manage both Group and Sun City PR budgets.
- Managed crisis communications, minimizing potential damage to company reputation.
Associate Account Director - PR & Communications
FCB AFRICA
09.2015 - 11.2017
- Trade & Global communications support for client: South Africa Tourism
- PR Approach and Content Plans for various campaigns & tradeshows (Lilizela Tourism Awards, Africa's Tourism Indaba, Meetings Africa)
- Curating, writing & managing Content for various platforms (Newsletters, Trade Media articles, Press Releases etc)
- National Conventions Bureau Events
- PR support for business events trade show, Meetings Africa including Press Conferences, High panel discussions and curating Bi-monthly Newsletter
- PR Support for Leisure products trade show Africa's Tourism Indaba
- Media Relations - create and manage speaking engagements and media interviews for clients.
- Negotiated contracts with vendors, securing favorable terms for clients and the agency.
- Streamlined account management processes for increased efficiency and client satisfaction.
- Manage high panel discussions & Press Conference; Generate publicity for events and initiatives
Media & PR Consultant
Brand Leadership Group
03.2014 - 09.2015
- Lead media relations strategy to position clients in the marketplace and amongst its stakeholders
- Content writing
- Manage Clients' reputation through effective PR and Corporate communications
- Build and maintain media relationships; Create and manage speaking engagements and media interviews
- Media training for Client executive team
- Clients: Road Accident Fund (RAF), South African National Accreditation System (SANAS), Coca Cola Bottling Company, ABI.
- Provided ongoing support to clients post-implementation, ensuring long-term success of implemented solutions.
Anchor & Producer
SABC News Channel
06.2013 - 03.2014
- Profile business and political leaders as well as celebrities in Southern Africa
- Research movers & shakers locally and on the continent
- Secure relevant guests and brief according to themes and outcomes
- Draft script, episode running order; brief gallery/ final control & floor crew on production plan
- Conduct panel or one-on-one interviews as well as facilitate discussion
- Ingest pre-recorded material for broadcast
- Maintained a strong on-air presence, effectively engaging viewers and encouraging audience loyalty.
- Manage audience interaction via social media
- Lead post-production review
- Produce programme promos with the objective to build channel brand.
- Managed tight deadlines under pressure while maintaining professionalism both on and off camera.
Venture Consultant
ASHOKA
06.2011 - 04.2013
- Identify Social Entrepreneurs in the SADC region eligible for ASHOKA global Fellowship programme
- Essential skill: Understand socio-economic challenges in the region
- Conduct Independent research in the region (travel & desktop); Assess candidates; ideas around social change, and develop a comprehensive report profile for the review by Africa Head and Global Executive team
- Support the Regional Director in fundraising strategies for Venture and Fellowship programs
- Writing Curating content for social entrepreneurs in the Fellowship.
Freelance Producer & Anchor
SABC News International
12.2008 - 03.2010
- Research & analysis of business and socio-political news topics locally and on the continent
- Conceptualise episode ideas, research, draft episode running order and present to the team and executive producer
- Secure relevant guests and brief according to themes and outcomes
- Write final script and disseminate information to production team
- Conduct panel or one-on-one interviews as well as facilitate discussion
- Ingest pre-recorded material for broadcast
- Brief gallery/ final control floor crew on Final production Plan for recording or live broadcast
- Manage audience interaction via social media
- Lead post-production review
- Interviewed subject experts, regional authorities & organisations, various Ambassadors and politicians.
News Anchor
eNCA
05.2008 - 12.2008
- Anchored the 6 - 9am breakfast show with Macfarlane Moleli
- News reading and supporting script
- Story Research
- Interviewed various local newsmakers, experts & politicians.
Radio & TV News Presenter
Channel Africa & SABC Africa
06.2007 - 03.2008
- Read short and long form news stories
- Interview guests
- Support news writing team
- Standby anchor for an Africa focused current affairs and business shows.
Internship & Sabbatical
BBC World Service
02.2006 - 04.2007
- Internship at the BBC World Service as a broadcast journalist
- Travel to Portugal
- Visited family in Ireland.
Freelance TV Presenter, Voice Artist & Content Pro
Contractors Artiste Agency
04.2003 - 01.2006
- Freelance presenter anchoring various independent television productions, corporate videos and TV Campaigns.
TV Channel Presenter & Brand Ambassador
SABC 3
04.2000 - 03.2002
- Live presenter to introduce and promote all programmes on the Channel
- Represent the brand at public events such as Programme launches, sport events and Gala Dinners
- MC various corporate event such as the Nedbank Green Trust Awards.
SABC 2's daily children brand, Tube
07.1997 - 06.1999
- Digitally animated presenter character, Codi
- Acting, digital motion capture, presenting and voice artist.
Sprite Rush Hour Music Show
Clear Water Productions SABC 1
10.1998 - 03.1999
- Co-anchored a music show that interrupted 10 years of SABC1's premier music show, Studio Mix
- Interviewed new acts in the local music scene
- Support script writing.
Education
Mphil - International Business Management
University of Pretoria (GIBS)
Master's degree - International Business
University of Pretoria (GIBS)
Post Graduate Certificate - Bloomberg Media Initiative Africa
University of Pretoria (GIBS)
Honours Degree - Journalism & Media Studies
University of the Witwatersrand
Bachelor of Arts - African Politics III; Economics II
UNISA, SA
Certificate - Broadcasting Journalism
BBC World Service, UK
Senior Certificate - undefined
Pietermaritzburg Girls High School
Skills
Media Relations
Creating content
Social Media Campaigns
Website Management
Stakeholder Relations
Digital Communications
Advertising Management
Corporate messaging
Integrated Marketing
Press Events
Marketing Analytics
Crisis Management
Broadcasting Journalism Work
- Interview with: Hugh Masekela, https://www.youtube.com/watch?v=3avwI31j5QI
- Interview with: Mmusi Maimane, https://www.youtube.com/watch?v=MCFhfBMad2w&t=8s
Early Life Career Summary
- Contractors Artiste Agency, 04/2003, 01/2006, Freelance presenter anchoring various independent television productions, corporate videos and TV Campaigns, Clients: Vuyani Mzantsi, SABC 1 Youth Motivational Series; ABSA Bank Small Business TV Campaign, Co-presented with Bongani Bingwa; TEBA Bank in-house training material; Mindset Health TV - S.A hospital TV channel; MEMAR Education TV - Ethiopian Grade 8 Physics; UNICEF Advertorials & Documentaries
- SABC 3, 04/2000, 03/2002, Live presenter to introduce and promote all programmes on the Channel, Represent the brand at public events such as Programme launches, sport events and Gala Dinners, MC various corporate event such as the Nedbank Green Trust Awards
- Sprite Rush Hour Music Show, 10/1998, 03/1999, Co-anchored with Phat Joe (Majota Khambule) and 2 Dj's, Interviewed new acts in the local music scene, Support script writing
- SABC 2's daily children brand, Tube, 07/1997, 06/1999, Digitally animated presenter character, Codi, Acting, digital motion capture, presenting and voice artist
Mc Work
- Launch of President Ramaphosa ECD centre, Bizana October 2022
- Various Dialogues - Nelson Mandela Foundation on-going
- Transnet Annual Results stakeholders Announcement 2015
- South African Council for Project and Construction Management Professions (SACPCMP) Conference 2014
- Busara Leadership Partners Business Breakfast 2014
- WE CONNECT International Southern Africa launch, November 2013
- Africa Institute of South Africa - Africa Expo Ambassadors and Delegates Dinner 2011
- Nelson Mandela Day - Jacob's Kronung Art Mosaic Fundraiser 2012
Travel
- USA- San Diego, Los Angeles, Boston
- UK- London
- Ireland- Dublin
- Portugal - Lisbon
- Madagascar
- Ethiopia
- Nigeria - Lagos
- Mozambique
- Zimbabwe - Bulawayo, Harare, Victoria Falls
- Botswana
- Zambia - Livingstone, Lusaka
- Swaziland
- Lesotho
- Angola - Luanda and Benguela
Volunteer Experience
Organization of Rural Associations for Progress (ORAP), Zimbabwe, 01/2008, 04/2008, Media Relations & Communications Consultant, Took a few months unpaid leave to work for an NGO in Zimbabwe belonging to Minister of SMMEs, S. Nyoni, An opportunity to understand the Socio - political and economic issues during Zimbabwe's most uncertain period
Timeline
Marketing Communications - Africa
EATON
07.2021 - 04.2022
Communications Manager - Africa
AGCO Corporation
05.2019 - 02.2021
PR & Communications Manager
Sun International
12.2017 - 04.2019
Associate Account Director - PR & Communications
FCB AFRICA
09.2015 - 11.2017
Media & PR Consultant
Brand Leadership Group
03.2014 - 09.2015
Anchor & Producer
SABC News Channel
06.2013 - 03.2014
Venture Consultant
ASHOKA
06.2011 - 04.2013
Freelance Producer & Anchor
SABC News International
12.2008 - 03.2010
News Anchor
eNCA
05.2008 - 12.2008
Radio & TV News Presenter
Channel Africa & SABC Africa
06.2007 - 03.2008
Internship & Sabbatical
BBC World Service
02.2006 - 04.2007
Freelance TV Presenter, Voice Artist & Content Pro
Contractors Artiste Agency
04.2003 - 01.2006
TV Channel Presenter & Brand Ambassador
SABC 3
04.2000 - 03.2002
Sprite Rush Hour Music Show
Clear Water Productions SABC 1
10.1998 - 03.1999
SABC 2's daily children brand, Tube
07.1997 - 06.1999
HoD Communications & Marketing
Nelson Mandela Foundation
5 2022 - Current
Mphil - International Business Management
University of Pretoria (GIBS)
Master's degree - International Business
University of Pretoria (GIBS)
Post Graduate Certificate - Bloomberg Media Initiative Africa
University of Pretoria (GIBS)
Honours Degree - Journalism & Media Studies
University of the Witwatersrand
Bachelor of Arts - African Politics III; Economics II
UNISA, SA
Certificate - Broadcasting Journalism
BBC World Service, UK
Senior Certificate - undefined
Pietermaritzburg Girls High School