Tshekegelo Toolo
Digital Media Consultant
Centurion
Summary
Insightful Digital Media Specialist with a background in online advertising campaigns, brand strategy and digital design. Diverse knowledge and expertise in various platforms and marketing strategies. Focuses on maximizing return on investment by continually monitoring analytics and updating approaches.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Chief Executive Officer
Dawn Creative Solutions
09.2020 - Current
- Responsibilities included but were not limited to: - Formative research and targeted placement of content - Strategic Partnership Acquisition and Management - Revenue Enhancement - Project Management - Budget Management - Development of websites and content.
- Implemented effective CRM systems to track customer interactions, leading to enhanced client relations and increased sales opportunities.
- Maintained clear communication with clients throughout the design process, fostering strong relationships built on trust and transparency.
- Partnered closely with graphic designers to create visually stunning and cohesive branding elements for clients' websites.
- Organized large-scale conferences and seminars featuring expert speakers from various industries, promoting professional development opportunities across client organizations.
- Managed multiple projects simultaneously while maintaining strict deadlines and staying within budget constraints.
- Developed comprehensive training manuals, job aids, and other resources to support ongoing employee development efforts for clients.
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats for clients.
- Saved clients money by skillfully renegotiating contracts upon renewal or extension.
- Negotiated and purchased advertising space on billboards across the country on behalf of clients.
Project Manager
Kaya Konekta
02.2023 - 03.2024
- Ensured regulatory compliance by closely monitoring applicable laws and regulations within the telecommunications industry sector throughout each stage of the project life cycle.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Implemented continuous improvement initiatives to optimize project outcomes while maintaining cost effectiveness.
- Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
- Delivered exceptional customer satisfaction by proactively addressing client concerns of over 5000 customers and meeting or exceeding expectations throughout the engagement process.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Increased brand awareness by developing and implementing targeted marketing activation campaigns.
Junior Brand Strategy Consultant (Vega School of Branding)
Tafel Radler
10.2021 - 11.2021
- Responsibilities included but were not limited to: - Establishing Strategic Brand Communication - Media Relations - Data Analyst - Budget Management - Strategic Insight. Planning and facilitating of activations.
- Conducted market research to identify target audiences and optimize advertising efforts.
- Leveraged social media platforms to amplify marketing messages, reaching a wider audience than traditional methods alone.
- Reviewed competitor activity regularly to identify potential opportunities and threats, adapting marketing strategies accordingly.
Junior Brand Strategy Consultant (Vega School of Branding)
Leo Food & Beverages
10.2021 - 11.2021
- Responsibilities included but were not limited to: - Strategic Brand Communication - Data Analyst - Budget Management.
- Developed compelling brand narratives, elevating the company's overall image and positioning in the market.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Identified market trends and adjusted branding strategies to capitalize on new opportunities.
- Optimized digital marketing efforts by analyzing data and adjusting strategies accordingly.
Chief Operations Officer
VG Cleaners
07.2020 - 07.2022
- Responsibilities included but were not limited to: - Strategic Partnership Acquisition and Management - Revenue Enhancement - Copywriting - Formative research and targeted placement of content - Development of websites and content.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Increased brand visibility with targeted social media campaigns, engaging with diverse customer base.
- Oversaw daily operations activities, ensuring smooth functioning across all departments while maintaining high-quality standards.
- Negotiated supplier discounts to improve bottom line.
PR Co-ordinator
HustleHeartArt
01.2018 - 12.2018
- Responsibilities included but were not limited to: - Media Relations and Public Engagement - Networking - Quality Assurance Management.
Education
Post Graduate Qualification UI / UX Design -
Open Window
Centurion, South Africa 02.2022 - 11 2022
Bachelor of Commerce degree in Strategic Brand Management -
Vega School of Branding
Pretoria, South Africa 02.2019 - 11 2021
Diploma in Project Management -
International Business Management Institute Berlin
South Africa 11.2020 - 11 2020
Certificate in Applied Psychology - Matching Marketing Strategies to Consumer Personalities - undefined
Alison
04.2021 - 4 2021
Certificate in Sales Copywriting -
Udemy Academy
South Africa 07.2020 - 7 2020
Certificate in Fundamentals of Digital Marketing -
Google: Digital Skills For Africa
South Africa 07.2020 - 7 2020
National Senior Certificate -
TuksSport High School
Pretoria, South Africa 01.2015 - 11 2016
Skills
Presentations
Microsoft Excel
Figma
SEO
Digital Marketing
Ability to Work in a Team
Social Media Management
Copywriting
Content Creation
Contract Management
Project Planning
Data Analysis
Brand Strategy
Brand Activations
Personal Information
- Date of Birth: 01/28/98
- Gender: Male
- Driving License: Code 8
References
References available on request.
Timeline
Project Manager
Kaya Konekta
02.2023 - 03.2024
Post Graduate Qualification UI / UX Design -
Open Window
02.2022 - 11 2022
Junior Brand Strategy Consultant (Vega School of Branding)
Tafel Radler
10.2021 - 11.2021
Junior Brand Strategy Consultant (Vega School of Branding)
Leo Food & Beverages
10.2021 - 11.2021
Certificate in Applied Psychology - Matching Marketing Strategies to Consumer Personalities - undefined
Alison
04.2021 - 4 2021
Diploma in Project Management -
International Business Management Institute Berlin
11.2020 - 11 2020
Chief Executive Officer
Dawn Creative Solutions
09.2020 - Current
Certificate in Sales Copywriting -
Udemy Academy
07.2020 - 7 2020
Certificate in Fundamentals of Digital Marketing -
Google: Digital Skills For Africa
07.2020 - 7 2020
Chief Operations Officer
VG Cleaners
07.2020 - 07.2022
Bachelor of Commerce degree in Strategic Brand Management -
Vega School of Branding
02.2019 - 11 2021
PR Co-ordinator
HustleHeartArt
01.2018 - 12.2018
National Senior Certificate -
TuksSport High School
01.2015 - 11 2016