Tshegofatso Priscilla Mangwiro
Johannesburg
Summary
Dynamic leader in Corporate and Regulatory Affairs, Insights, and Behavioural Change with over 17 years of experience in FMCG, technology, and professional services. Expertise includes crafting and executing evidence-based regulatory strategies, behavioural change initiatives, and market insights that safeguard operational licenses, facilitate market expansion, and enhance corporate reputation. A proven track record of collaboration with government entities, industry organizations, NGOs, agencies, and multinational leadership teams across Sub-Saharan Africa, the Middle East, and Asia highlights a commitment to driving impactful change in diverse environments. Skilled in navigating complex regulatory landscapes while fostering strategic partnerships to achieve organizational goals.
Overview
17
17
years of professional experience
Work History
License to Trade Specialist – Corporate & Regulatory Affairs
HEINEKEN BEVERAGES
09.2023 - Current
- Lead development and execution of the Licence to Trade Strategy, supporting Route-to-Market expansion and long-term revenue growth
- Mitigate regulatory risk and protect retail licences through proactive engagement and governance
- Lead trader transformation, community partnerships, behavioural change programmes, and agency governance
- Voluntarily managed three direct reports after growing an additional team of 10 Temps for our Licensing sub-functio
Behavioural Change & Formalisation Project Manager (Contract)
DISTELL GROUP LIMITED
07.2021 - 08.2023
- Piloted Behavioural Change Programmes grounded in behavioural science
- Led trade formalisation and alcohol responsibility initiatives with government, NGOs, and industry bodies
- Led implementation of measurable digital underage drinking intervention across schools in partnership with industry players
- Developed data-driven reporting and impact measurement frameworks
- Delivered end-to-end programme design, budgeting, execution, and evaluation
Research Manager – Policy & Regulatory (Contract)
DISTELL GROUP LIMITED
01.2021 - 06.2021
- Managed strategic research for SALBA, BASA, and VINPRO industry bodies whilst contracted through Distell
- Led industry-wide research including Illicit Alcohol Trade (Euromonitor) and Trade Formalisation (IPSOS)
- Built evidence base to inform alcohol policy positions and innovation strategy
Consumer & Market Insights Manager
SAMSUNG ELECTRONICS
07.2018 - 12.2020
- Led the Consumer & Market Insights (CMI) function across Sub-Saharan Africa
- Executive Advisor on brand, marketing ROI, portfolio strategy, and go-to-market decisions
- Managed regional and global research portfolios and budgets
- Led marketing effectiveness measurement, retail tracking and performance analytics
Market & Competitor Intelligence Manager
SAMSUNG ELECTRONICS
04.2015 - 06.2018
- Established and led Market & Competitor Intelligence function across Sub-Saharan Africa
- Delivered competitor, macro-environment, and innovation insights to leadership
- Supported cross-functional strategy and planning
- Led market sizing and forecasting across 49 African markets
Associate Research Manager / Account Manager
KANTAR (TNS, MILLWARD BROWN, RESEARCH INTERNATIONAL)
01.2014 - 01.2015
- Delivered multi-country Qualitative and Quantitative research in Africa, Asia, Middle East
- Led project design, execution, budgets, and junior teams
- Managed major regional clients including MTN, Tiger Brands, Visa, Unilever
- Selected for TNS Xtraordinary 3-Month Xchange – Dubai (2013)
Education
Postgraduate Diploma in Management - Marketing
University of Cape Town
Bachelor of Science - Molecular Sciences
University of Cape Town
Skills
Project management
Stakeholder engagement
Regulatory compliance management
Market and consumer insights analysis
Public sector collaboration
Program development
Behavioral change programs
Retail training programs
Performance evaluation
Accomplishments
Recognised as Top Talent in 2024, Hineken Beverages
Group Winner of Global Shark Tank Award for South Africa Tavern Transformation initiative, Heineken Beverages
Designed and launched the Responsible Trader Academy (offline and online), scaling compliance and capability building across the trade, Heineken Beverages
Championed government–private sector co‑funded partnership (25% government contribution in 2025), Heineken Beverages
Certification
Design Thinking (Process & Implementation)
Timeline
License to Trade Specialist – Corporate & Regulatory Affairs
HEINEKEN BEVERAGES
09.2023 - Current
Behavioural Change & Formalisation Project Manager (Contract)
DISTELL GROUP LIMITED
07.2021 - 08.2023
Research Manager – Policy & Regulatory (Contract)
DISTELL GROUP LIMITED
01.2021 - 06.2021
Consumer & Market Insights Manager
SAMSUNG ELECTRONICS
07.2018 - 12.2020
Market & Competitor Intelligence Manager
SAMSUNG ELECTRONICS
04.2015 - 06.2018
Associate Research Manager / Account Manager
KANTAR (TNS, MILLWARD BROWN, RESEARCH INTERNATIONAL)
01.2014 - 01.2015
Postgraduate Diploma in Management - Marketing
University of Cape Town
Bachelor of Science - Molecular Sciences
University of Cape Town