Creative Writing
Tshego Masokwane
Creative Writer & Screenwriter
Johannesburg
Summary
Creative and passionate writer with a strong foundation in storytelling, screenwriting, and promotional writing. Equipped with diverse experience in crafting compelling narratives across multiple mediums, including short stories, screenplays, and marketing campaigns. Adept at exploring complex themes, character development, and creating emotionally engaging content. Demonstrated ability to adapt to different styles and genres, with a focus on creating memorable and impactful narratives.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
Work History
Junior Copywriter (Intern)
Ogilvy
1 2024 - Current
- Assisted in creating copy for various advertising campaigns, developing a range of content from social media posts to longer-form articles
- Collaborated with senior writers to develop brand stories and concepts for multiple clients, contributing to successful campaigns that enhanced brand visibility
- Contributed to brainstorming sessions, providing creative input and innovative ideas for diverse projects across different industries
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Formatted copy to align with project-specific guidelines.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Selected high-quality photos and videos to complement written copy.
- Sourced third-party content and contributions to incorporate diverse writing styles.
- Improved email open rates by writing attention-grabbing subject lines and concise, persuasive content.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Assisted senior copywriters with editing and proofreading tasks, ensuring error-free content delivery.
- Tailored written materials to target audiences, resulting in greater resonance and conversion rates.
- Participated in brainstorming sessions to generate innovative ideas for new product launches and promotions.
- Wrote social media outreach posts on both informational and promotional topics.
- Enhanced brand messaging by crafting compelling copy for various marketing channels.
- Streamlined internal communication by creating clear, concise company documents, memos, and emails.
- Built strong relationships with cross-functional teams such as designers, strategists, and account managers to facilitate project success.
- Spearheaded efforts to streamline the copywriting process, resulting in increased productivity and team efficiency.
- Supported public relations efforts through crafting press releases that garnered positive media coverage for clients.
- Developed social media content strategies that resulted in higher engagement and follower growth.
- Contributed to the development of an efficient editorial calendar system for improved project organization and tracking progress.
- Adapted writing style for diverse industries, demonstrating versatility and a strong understanding of varied markets.
- Managed multiple projects simultaneously while adhering to strict deadlines, maintaining high-quality work standards.
- Gained expertise in client-specific tone of voice guidelines, consistently delivering on-brand copy across all projects.
- Increased website traffic through engaging and SEO-optimized blog content creation.
- Provided constructive feedback during creative reviews, contributing valuable insights to improve campaign effectiveness.
- Stayed up-to-date on industry trends and best practices through continuous professional development opportunities such as workshops or conferences.
- Collaborated with the creative team to develop visually appealing and effective ad campaigns.
- Conducted thorough research to support persuasive claims in ad copy, improving campaign performance.
- Consistently met or exceeded client expectations by delivering high-quality copywriting services within budget constraints.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Created content for websites and online publications.
- Managed competing deadlines with efficiency.
- Supported client projects from planning to on-time completion of quality deliverables.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Developed and pitched story ideas to editors.
- Researched and wrote news stories, articles and reviews for online publications.
- Produced original, creative content for promotional advertisements and marketing materials.
- Edited and proofread drafts of articles and other documents.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Built, established and maintained relationships with sources.
- Consulted with editors to shape story and eliminate any errors.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Analyzed problems and worked with teams to develop solutions.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Collaborated with illustrators and photographers to enhance content.
- Presented clients with unique copy options based on overall marketing objectives.
- Participated in workshops and presentations related to projects to gain knowledge.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Sorted and organized files, spreadsheets, and reports.
- Explored new technologies and approaches to streamline processes.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Prepared project presentations and reports to assist senior staff.
- Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns.
- Conducted research for various projects, leading to well-informed decisions and successful outcomes.
- Utilized strong communication abilities during presentations which led to increased understanding among colleagues regarding project goals and objectives.
- Enhanced team productivity by assisting with organization of project documentation.
- Supported customer service improvements with detailed feedback analysis.
- Provided exceptional customer service by promptly addressing inquiries, ensuring a high level of satisfaction among clientele.
- Facilitated smoother communication channels by organizing regular team meetings.
- Contributed to positive work environment by actively participating in team-building activities.
- Assisted in improving product design with detailed user feedback analysis.
- Assisted in development of new product feature, contributing to user-friendly experience.
- Supported financial forecasting by accurately processing expense reports.
- Boosted social media engagement through creative content creation.
- Streamlined data entry processes, significantly reducing manual errors.
- Facilitated knowledge sharing by creating internal wiki for project guidelines.
- Enabled more organized inventory system by cataloging company assets.
- Collaborated on marketing campaign that significantly increased brand awareness.
- Conducted comprehensive market research to inform strategic planning.
- Aided in enhancing website user experience with thorough usability testing.
- Improved coding efficiency with introduction of automated testing scripts.
- Enhanced project visibility by maintaining up-to-date project status reports.
- Compiled and presented reports on competitor analysis, offering valuable insights for strategic decisions.
- Collected, arranged, and input information into database system.
- Contributed to project success by diligently performing literature reviews.
- Participated in planning and execution of community outreach programs, strengthening community relations.
- Helped streamline client onboarding processes, leading to smoother client experience.
- Developed effective improvement plans in alignment with goals and specifications.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Generated reports detailing findings and recommendations.
- Gathered, organized and input information into digital database.
- Educated staff on organizational mission and goals to help employees achieve success.
- Frequently inspected production area to verify proper equipment operation.
- Observed packing operations to verify conformance to specifications.
- Evaluated customer needs and feedback to drive product and service improvements.
- Created and managed project plans, timelines and budgets.
- Maintained database systems to track and analyze operational data.
- Conducted regular reviews of operations and identified areas for improvement.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Devised and implemented processes and procedures to streamline operations.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
Creative Writing Intern
South African Broadcasting Corporation (SABC)
06.2023 - 12.2023
- Developed engaging scripts for radio dramas, adapting to the unique demands of audio storytelling and ensuring clear, effective narratives
- Assisted the lead screenwriters in developing story arcs for TV series episodes, contributing to character development and dialogue writing
- Conducted research on various cultural topics to ensure authentic representation in storylines
Workshop Facilitator
Johannesburg Writers' Workshop
01.2022 - 12.2023
- Led creative writing workshops for aspiring writers, focusing on storytelling techniques, character development, and the art of screenwriting
- Provided one-on-one mentoring sessions to help participants develop their writing skills and complete their projects
Digital Copywriter
Self Employed Writer
01.2021 - 12.2023
- Created content for multiple brands, including blog posts, website copy, and email marketing campaigns, with a focus on storytelling that resonates with target audiences
- Worked with local NGOs to develop impactful narratives for social media campaigns, highlighting issues such as gender equality, education, and community development
- Worked closely with design team to create visually appealing graphics accompanied by captivating captions for digital advertising campaigns.
- Contributed ideas during brainstorming sessions with marketing team members, fostering a collaborative environment.
- Assisted in the creation of visually appealing infographics by providing well-researched data points and concise copywriting.
- Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
- Developed a consistent brand voice across all web content, ensuring cohesive messaging and tone.
- Built social media presence through the development of shareable blog posts, increasing followers across platforms.
- Created seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.
- Interspersed thematic, frequently-searched keywords to optimize articles for search engine results and performed additional SEO-related tasks to maximize traffic to website.
- Collaborated with marketing team to develop targeted content strategies, resulting in increased brand awareness.
- Edited and proofread fellow team members'' work to ensure grammatical accuracy and consistency in style guidelines.
- Employed [Software] and [Software] tools to achieve proper grammar and syntax within articles and implement SEO principles on WordPress and other website hosts.
- Provided detailed analytics reports regarding the performance of published web content, identifying opportunities for improvement or new topics worth covering.
- Managed editorial calendar to maintain regular and strategic posting schedule for company blog.
- Wrote persuasive landing page copy that effectively communicated product benefits, leading to higher conversion rates.
- Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
- Communicated with clients via phone and e-mail, conducting in-depth research during client interviews to determine proper writing tone and style according to client needs.
- Enhanced website traffic by creating engaging and SEO-optimized content for various online platforms.
- Supported sales efforts by crafting client-specific case studies showcasing successful outcomes from using our productsservices.
- Organized internal knowledge base by updating outdated documentation and creating new resources when necessary.
- Implemented A/B testing on headlines to determine optimal messaging for target audience engagement.
- Crafted compelling email newsletters to engage subscribers, boosting open rates and click-through rates.
- Maintained strong relationships with industry experts to source high-quality guest posts and cross-promotional opportunities.
- Optimized existing web content with keyword-rich language for improved search engine rankings.
- Streamlined website copy to improve user experience, reducing bounce rate and increasing time spent on site.
- Conducted extensive research on industry trends and competitor analysis, producing relevant and timely articles.
- Reduced instances of duplicate or redundant content by implementing a thorough content audit and reorganization process.
- Completed thorough research into assigned topics.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Performed keyword research to optimize content for SEO.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Proved successful working within tight deadlines and a fast-paced environment.
- Utilized feedback from clients and colleagues to improve content quality.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Formatted content to adhere to industry-specific style guides.
- Promoted and marketed works through social media platforms.
- Researched and wrote news stories, articles and reviews for online publications.
- Produced original, creative content for promotional advertisements and marketing materials.
- Edited and proofread drafts of articles and other documents.
- Managed competing deadlines with efficiency.
- Presented clients with unique copy options based on overall marketing objectives.
- Created content for websites and online publications.
- Developed and pitched story ideas to editors.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Collaborated with illustrators and photographers to enhance content.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Built, established and maintained relationships with sources.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Consulted with editors to shape story and eliminate any errors.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Studied and commented on current news and trends.
Education
Bachelor of Arts - Promotional Writing, Screenwriting, Short Story Writing
AFDA
Johannesburg 02.2022 - 12.2024
Skills
Creative writing
Screenwriting
Copywriting
Character development
Dialogue writing
Plot structuring
Cultural research
Historical accuracy
Thematic exploration
Final Draft
Celtx
Adobe Creative Suite
Microsoft Office
Excellent collaboration
Effective pitching
Public speaking
Writing proficiency
Collaborative mindset
Literary analysis
Content development
SEO
Proofreading expertise
Scene setting
Dialogue construction
Strong storytelling
Google docs experience
Plot development
Deadline driven
Descriptive writing
Character creation
Effective writing
Fact-checking
Creative collaboration
Document editing
Content editing
Research
Audience engagement
Project management
Excellent grammar
Grammar usage
Journalism
Social media
Copyediting
Idea brainstorming
Proofreading
Technical documentation
Client collaboration
Marketing support
Promotional planning
Multimedia writing
Press releases
Broadcast media
Technical writing
Issue research
Formatting
[Software] expertise
Print media
Investigative writing
AP style
Chicago manual of style
Self-publishing
Scriptwriting
Trending stories
Website copy
SEO principles
Excellent spelling skills
Collaboration
Web copywriting
Teamwork
Editing skills
Teamwork and collaboration
Problem-solving
Time management
Problem-solving abilities
Multitasking
Multitasking Abilities
Social media marketing
Excellent communication
Decision-making
Self motivation
Time management abilities
Adaptability and flexibility
Effective communication
Team collaboration
Active listening
Organizational skills
Team building
Attention to detail
Problem-solving aptitude
Adaptability
Analytical thinking
Storyboard creation
Relationship building
Marketing strategy
Social media management
Analytical skills
Professionalism
Interpersonal skills
Task prioritization
Interpersonal communication
Continuous improvement
Written communication
Intellectual property law
Data interpretation
Cultural sensitivity
Goal setting
Affiliations
- South African Writers' Circle (SAWC)
- Playwrights Guild of South Africa
- Screenwriters Association of South Africa (SASA)
Freelanceprojects
Digital Copywriter, 2021 - 2023, Created content for multiple brands, including blog posts, website copy, and email marketing campaigns, with a focus on storytelling that resonates with target audiences., Worked with local NGOs to develop impactful narratives for social media campaigns, highlighting issues such as gender equality, education, and community development.
References
Available upon request.
Publishedwork
- Mommies and Their Babies, Short Story, AFDA Creative Writing Digital Anthology: Harmonies and Brush Strokes, Experimental Festival, 2024, A poignant story exploring themes of motherhood, relationships, and identity, showcased in the anthology for its rich narrative style and emotional depth.
- Mary Goes-Around and Mary Comes Back Around, Short Story, AFDA Graduation Festival, 2024, Selected for the Graduation Festival, this short story represents the culmination of the final student outcomes, delving into themes of self-discovery, trauma, and redemption, and was praised for its experimental narrative techniques and strong character voice.
- Beyond The Brush: Charles Nkosi and The Art of Legacy, Documentary, AFDA Experimental Festival, 2024, Served as the head writer for this non-fiction student film, which explores the life and legacy of Charles Sokhaya Nkosi, a renowned South African Post War and Contemporary artist. The documentary highlights Nkosi's contributions to the art scene, with a particular focus on his paintings that reflect cultural traditions, black existentialism, and the successes of people in South Africa.
Interests
Screenwriting and Film
Adventure and Flexibility
Psychology and Personal Growth
Exploration of Relationships
South African Culture and Identity
Deeper Perception and Wisdom
Advertising and promotional writing
Branding
Timeline
Creative Writing Intern
South African Broadcasting Corporation (SABC)
06.2023 - 12.2023
Bachelor of Arts - Promotional Writing, Screenwriting, Short Story Writing
AFDA
02.2022 - 12.2024
Workshop Facilitator
Johannesburg Writers' Workshop
01.2022 - 12.2023
Digital Copywriter
Self Employed Writer
01.2021 - 12.2023
Junior Copywriter (Intern)
Ogilvy
1 2024 - Current
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