Summary
Overview
Work History
Education
Skills
Additional Information
Software
Timeline
Hi, I’m

Tsepang Khumalo

Sales And Marketing Professional
Cape Town

Summary

Personal Summary I am an experienced Sales and Marketing professional currently in the role of Customer Manager. I have experience in Sales, Trade Marketing, Brand Management and Key Accounts Management. My current role entails performing Key Account Management for National quick service restaurants accounts channel. I am responsible for the profitability, pricing administration, promotional activity, and Trading Terms compliance in the Western Cape. I have a keen interest in Marketing and have gained experience in both Trade Marketing and Brand Marketing in previous roles. Shopper and Customer Marketing are my passion, I love the process of building a brand through experiences that inspire affinity. Formally educated in Economics & Business Statistics and experienced in Marketing, I have a valuable combination of skills and experience to be of great value to a successful organisation. I am looking for an opportunity to be fully immersed in Shopper Marketing, Trade and Channel Marketing from a strategic perspective to fully utilise the knowledge built from my years in Sales and Marketing Operations. My ultimate career goal would to be a well-rounded Sales and Marketing Expert with a strong EQ and commercial all-rounder with the ability to inspire those around me to live out their purpose.

Overview

12
years of professional experience
9
years of post-secondary education

Work History

Coca Cola Peninsula Beverages
Cape Town

Customer Manager (KAM)
01.2022 - Current

Job overview

  • (2022) 29% Channel Sales growth vs 2019, 22% NSR growth (2020/1) Implemented Promotional Strategy that led to 25.9% transactions growth and 0.5% Market Share gains using revenue growth and category management principles.
  • Maintained profitable channel growth for 2022 financial year.
  • Duties: Regional Key Account Management for key National accounts: Total outlet footprint: 288 -Regional Key Account Management for : KFC, Pizza Hut, Famous Brands, Nandos, all national Quick Service Restaurants
  • Delivered positive P & L monthly reports consistently
  • Highly reliable customer manager with efficient response rate and solution implementation
  • Solid promotional strategy negotiation
  • Compile channel and market insights
  • Operate efficiently in a multi-matrix fast paced environment with a complex organisational structure
  • Worked well in a team setting, providing support and guidance particularly to new team members

Coca Cola Peninsula Beverages
Cape Town

Customer and Trade Marketing Manager
01.2019 - 12.2021

Job overview

  • Pioneered Digital POS Solutions for CCPB in the form of Digital Gondola End Caps and Digital Coolers which lead to increased permanent share of shelf
  • Duties: -Regional Key Account Management for key National accounts: Pick and Pay, Woolworths and Game for Western Cape Region
  • Total Channel Footprint: 862 -Developing the Trade Marketing strategy for the PenBev Sales and Marketing team: Commercialising the Marketing/Brand plans across 6 NARTD Categories and 20 Brands -Managing the planning and placing of in-trade assets and managing execution: Merchandising POS development, procurement, and trade Execution, Off Premise focussed
  • Identifying sales profit maximising opportunities within the various accounts: Utilising Insights to grow sales & revenue and market share -Managing all admin relating to promotional activity in accounts, from planning to execution and budget management
  • Negotiating regional promotional grids -Managing account Profitability, Sales Mix, Discounts, and Investment (P & L, Budgets) and identifying Revenue Growth opportunities
  • Provide strategic support to sales force to execute the business plans per customer

Distell
Cape Town

Brand Activations Manager
07.2017 - 06.2019

Job overview

  • Brand Plan and Execution plan
  • Planning and Execution of Marketing campaigns:
  • ATL Agency management: Campaign briefing, Creative execution, Budget management and performance review
  • BTL Agency Management: Campaign Briefs, POS Creative execution, budget management and performance review
  • Internal Responsibilities: Compiling business case for all marketing campaigns, specifically due diligence on projections on the potential commercial gains, impact on other departments such as supply chain (production capacity, launch project management), channel execution guidelines -where to play and how to win aligned to brand strategy
  • Custodian of the Brand Image, Execution, Communication, all touch points
  • Support sales teams to deliver on brand objectives on trade
  • Providing channel execution guidelines that are aligned with brand strategy and ensuring coherent execution of the strategy
  • Manage brand budgets
  • Allocate brand budget to align with the brand priorities and strategy and ensure the correct finance processes are adhered to and optimise resources for maximum return
  • Ensure on time and in full delivery of campaign merchandise
  • Project campaigns from end to end ensuring that procurement is briefed on time, finances are processed timeously, and all agencies are well briefed on timing and expectations of delivery
  • Reason for leaving: Career growth to broaden industry experience

Distell
Cape Town

Assistant Channel Manager
09.2015 - 06.2017

Job overview

  • Planning and execution of channel campaigns- In store Activation planning -Support sales teams to deliver on various brand objectives on trade -Manage channel budgets -Ensure on time and in full delivery of campaign merchandise
  • Reason for leaving: Internal growth opportunity to be a cross functional team member.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Skilled at working independently and collaboratively in a team environment.

Distell
Johannesburg

Sales Representative
10.2013 - 09.2015

Job overview

  • Growing sales volumes -Identifying marketing and sales opportunities -Gathering consumer and Trade insights -Providing general client care functions -Organising, planning, coordinating, and executing marketing activities for the territory
  • Reason for leaving: Promotion to National Marketing at HO

Capitec Bank
Welkom

Sales Representative
10.2010 - 10.2013

Job overview

  • Evaluating customer needs Providing solutions that meet customer needs
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and delivered engaging sales presentations to convey product benefits.

Education

University of Cape Town
Cape Town

B Com Economics And Statistics from Business Statistics
04.2004 - 04.2009

University Overview

Advanced Macro and Micro-Economics

Finance 2

Business Statistics

Inferential Statistics

Operational Research Techniques

St Dominic’s College High School
Welkom

High School Diploma
01.1999 - 04.2003

University Overview

Skills

Customer Relationship Management (CRM)

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Additional Information

Additional Information
  • Private and Confidential

Software

Qlikview Reporting Model

Tableau Reporting Model

SAP and BW Systems

Microsoft Office Suite

Timeline

Customer Manager (KAM)
Coca Cola Peninsula Beverages
01.2022 - Current
Customer and Trade Marketing Manager
Coca Cola Peninsula Beverages
01.2019 - 12.2021
Brand Activations Manager
Distell
07.2017 - 06.2019
Assistant Channel Manager
Distell
09.2015 - 06.2017
Sales Representative
Distell
10.2013 - 09.2015
Sales Representative
Capitec Bank
10.2010 - 10.2013
University of Cape Town
B Com Economics And Statistics from Business Statistics
04.2004 - 04.2009
St Dominic’s College High School
High School Diploma
01.1999 - 04.2003
Tsepang KhumaloSales And Marketing Professional